Unsubscribed! Pierce Ujjainwalla
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- Business
Unconventional wisdom on marketing and technology, and disruptive ideas that go against the grain. Hosted by entrepreneur, CEO, marketer, and stereotypically friendly Canadian, Pierce Ujjainwalla. Every week, we feature provocative guests who will challenge what you thought you knew about marketing, technology, your career, and life in general.
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#52 How he started and sold his first company for $225M... and what he's doing differently on round #2 with AJ Bruno
Listen in as I talk to AJ Bruno, the Founder & CEO of QuotaPath, a sales commission platform that helps companies streamline and manage their sales compensation. AJ shares how he started and sold his first company, TrendKite, for $225M to Cision and then how he started QuotaPath immediately afterwards. He reveals his secrets on growing ARR from $0-$25M in less than 4 years and the biggest challenges he learned from running his first company. We also discuss sales compensation plans, building remote work culture and he shares some killer advice he got from his dad.
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#51 From Startups to Google - Marketing Ops with Meghan Mayday
Meghan Mayday is the head of Marketing Infrastructure and Automation at Google Cloud where she manages the production of thousands of global Marketing programs a year.
Listen to her story of moving to San Francisco to find a job in technology, and how she moved up the corporate ladder to be a leader at one of the largest marketing operations teams in the world.
In this episode, Meghan shares her secrets on creating emails and landing pages in the enterprise, tips on how to be a great leader and how she is using AI. -
#50 Professional Soccer Player Turned Entrepreneur: How Cody Ruberto created a ride-sharing company with $3,000 that competes against the giants
This week I had Cody Ruberto, CEO & Founder of U-Ride on the show. He’s got an amazing story about being a professional soccer player and then starting U-Ride, which is a ridesharing company that operates in underserved communities.
He talks about what it took to be a professional soccer player, and then getting injured in his first month of playing. He visited 19 different doctors around the world, many of whom said he would never play again, and got 6 surgeries and finally made it back. From there he started U-Ride in Thunder Bay to help people get home safely at the end of the night.
It is an amazing story to hear how someone started a company with $3,000 that would compete against Uber & Lyft (who have raised $30B, collectively). U-Ride now does 1 million rides per year across 15 different cities in Canada. -
#49 How to build a Customer-Centric Company with Rod Cherkas
In this episode of Unsubscribed! hear from Rod Cherkas, Founder and CEO of HelloCCO and Author of the Chief Customer Officer Playbook. Learn about:
What exactly Customer Success is and why it's so vital right now
How to put yourself into your customer's shoes
Variable compensation for Customer Success Managers
Hot tips from his book -
#48 Salmon, Colonoscopies & Email Marketing with Jay Schwedelson
In this episode of Unsubscribed! hear from Jay Schwedelson, Founder of SubjectLine.com, Founder of GURU Events and President and CEO of Outcome Media. Learn about:
How to create educating and entertaining viral content
How Jay managed to get over 10K people to register for his first-ever GURU conference
What Jay's learned from analyzing over 15M subject lines -
#47 Paul Wilson on the Future of Marketing Operations with AI
Paul has been in the Marketing Operations since day 1. He’s seen it all from his experience working at Marketo, Adobe, Salesforce and Slack.
Fun fact: Paul led the team that built Adobe’s Marketo instance! Paul discusses how he views Marketing Operations role in the creation of emails and landing pages and how they tackled this at Onetrust.
He dives into what he sees as the future of building digital assets with AI and how Marketers should be preparing.
Paul gives advice to Marketing Operations professionals looking to advance their career and build a personal brand around marketing technology.