55 episodes

An SEO podcast by the Yeseo SEO Agency that commiserates with peers, celebrates innovation and challenges a few SEO assumptions.

Oh great, yet another SEO podcast! However, this one is a bit  different, honestly. In the Yeseo ‘untitled SEO podcast’ we talk to SEO  industry people and other people with strong opinions. This is a  podcast for anyone who works in SEO, hates SEO or wants to know more  about what goes on behind the scenes of digital marketing tech.

We aim to provide a perspective on SEO that you might not have  considered before. Along the way we speak to people who might not work  in digital marketing but who have something interesting to say about our  world.

Find out more at https://yeseo.io/podcast

Untitled SEO Podcast Andrew Laws and Yeseo

    • Business

An SEO podcast by the Yeseo SEO Agency that commiserates with peers, celebrates innovation and challenges a few SEO assumptions.

Oh great, yet another SEO podcast! However, this one is a bit  different, honestly. In the Yeseo ‘untitled SEO podcast’ we talk to SEO  industry people and other people with strong opinions. This is a  podcast for anyone who works in SEO, hates SEO or wants to know more  about what goes on behind the scenes of digital marketing tech.

We aim to provide a perspective on SEO that you might not have  considered before. Along the way we speak to people who might not work  in digital marketing but who have something interesting to say about our  world.

Find out more at https://yeseo.io/podcast

    Brave AI Searches - R.I.P HARO - Bye bye cookies | The Filter

    Brave AI Searches - R.I.P HARO - Bye bye cookies | The Filter

    In this week's episode of The Filter, Andrew returns from the ActionCoach Biz X conference to dive into some intriguing tech and SEO updates. Don't forget, the only way to access the articles discussed is by subscribing to The Filter email at Yeseo.io.

    Find out about ActionCoach and get a free session here - https://yeseo.io/go/actioncoach-thefilter

    What's in this episode:

    1. Brave AI Integration: Brave Browser is stepping up its game with a new AI search function. Unlike traditional search engines, Brave AI presents results in a format akin to conversational AI platforms but still provides direct links to source articles. Andrew explores how this could shift SEO dynamics.
    2. Google Chrome and Third-Party Cookies: A major update is on the horizon as Google Chrome plans to block third-party cookies. This could have significant implications for privacy, website functionality, and digital marketing strategies. Andrew discusses what this means for business owners and website operators.
    3. The End of HARO: Help A Reporter Out (HARO) has been a vital tool for journalists and SEO experts seeking authoritative backlinks through high-quality journalistic content. However, it's being phased out and replaced due to challenges including AI spam. Andrew shares his experiences and mixed feelings about this change.

    Remember, to forward this episode to anyone you think should catch up on these tech and SEO insights, and maybe give your mum a ring too!

    • 5 min
    Jamil Qureshi and human led, technology enabled SEO

    Jamil Qureshi and human led, technology enabled SEO

    I am here at BizX 2024, and I just saw a fantastic talk by Jamil Qureshi [https://www.linkedin.com/in/jamil-qureshi-494661a/] and guess what, it relates to SEO!

    He was discussing mindset in business and life in general.

    He's an incredibly quotable speaker, but one line that really connected with me was: "Great businesses in the future will be human-led and technology-enabled."

    This comment came about during a conversation about the future of business, especially relating to AI and other emerging technologies.

    The line about human-led, technology-enabled really resonated with me. This has been the message of Yeseo for many years now: the tools are cool, but humans lead everything.

    hashtag#bizx2024 [https://www.linkedin.com/feed/hashtag/?keywords=bizx2024&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7187026077628706816]

    • 1 min
    Donald Miller, storytelling your brand and SEO

    Donald Miller, storytelling your brand and SEO

    Your daily SEO podcast episode from BizX 2024

    • 1 min
    Reputation abuse spam and expired domain SEO

    Reputation abuse spam and expired domain SEO

    In this podcast episode, I will attempt to explain in simple terms what reputation abuse spam is, why it should be avoided, and why it's generally confusing. As part of this discussion, I will also explore the relationship with expired domains.



    There are plenty of good reasons why anyone listening to this podcast should not consider engaging in either reputation spam or expired domain SEO spam.



    Explain it like I'm five years old



    Reputation abuse spam is when someone uses tricky methods to make themselves or their website look better than they really are. Google doesn't like this because it makes it harder for everyone to find the good stuff online. Expired domains are old website addresses that someone else used before, and sometimes people use them to try to trick Google too. We're talking about why these tricks are bad and why you shouldn't use them.

    • 4 min
    Big SEO Reasons to Build Your Brand Awareness

    Big SEO Reasons to Build Your Brand Awareness

    In today's episode of SEO Daily, host Andrew Laws dives into the crucial role brand awareness plays in SEO. Discover why establishing a strong brand can significantly boost your visibility and credibility in search engine results. Andrew explains how Google favours brands and uses brand mentions to assess trustworthiness and relevance. If you're aiming to rank higher and reach a broader audience, this episode is a must-listen!

    Key Points Discussed:

    1. Importance of Brand Names: Learn why your brand name matters more than ever in today's SEO landscape and how it affects your search rankings.
    2. Google's Love for Brands: Understand why Google prioritises brands and how a strong brand presence can protect you from being seen as unreliable or spammy.
    3. Building Trust with Google: Insights into how Google evaluates brands and the significance of brand mentions across various platforms.
    4. Practical Brand Building Tips: Strategies to increase your brand mentions naturally without resorting to manipulative SEO tactics. From engaging on discussion boards and social media to getting involved in public speaking and PR.
    5. SEO Can Amplify Excellence: Andrew reinforces the idea that SEO is not just about manipulation but about amplifying the genuine value that your brand offers.

    Call to Action:Don't forget to like, subscribe, and engage with us on our podcast! For more insights and updates, visit our website at yeseo.io [http://yeseo.io/].

    Next Episode Tease:Tune in tomorrow for another insightful discussion on SEO Daily, where Andrew will explore another crucial aspect of search engine optimisation. Don't miss it!

    • 5 min
    Why is Google ranking Reddit posts in as little as five minutes?

    Why is Google ranking Reddit posts in as little as five minutes?

    Join Andrew Laws on today's episode of the SEO Daily Podcast by Yeseo, where we dive into the intriguing world of SEO and discover why Reddit posts are ranking astonishingly quickly in Google searches. In this episode, Andrew sheds light on Google's recent dealings with Reddit, which might be influencing search results more than you'd expect. We'll explore the impact of this on content creators and marketers, discussing practical steps you can take to potentially speed up your own content's indexing.

    https://www.searchenginejournal.com/reddit-post-ranks-within-minutes/513825/

    Key topics include:

    * Google's preferential treatment towards Reddit in search rankings.
    * The real-time effects of content indexing on SEO strategies.
    * Practical tips for getting your content indexed quicker, including insights on Google Business Profile and Search Console submissions.

    For more insights and a link to a detailed article from Search Engine Journal on this topic, check the show notes or video description. Whether you're a seasoned SEO professional or just curious about how search engines are evolving, this episode is packed with valuable information.

    Visit us at yeseo.io for more episodes and SEO insights!

    • 6 min

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