Untitled SEO Podcast Andrew Laws and Yeseo

Having spent the first part of his career in large agencies in the 1980s Pete Martin started to think about how an agency could be built in a 'nicer' way'. In his own words agencies in the 1980's 'Sucked the money out when times were good, and kicked the talent out when times were bad'.



During this fascinating conversation Pete explains how his agency AlwaysBeContent came into being, and how they structure their business in a way that celebrates creativity, autonomy and responsibility. Pete also explains what defines a 'Holacratic organisation' and shares his experience of the journey to attaining B Corp status.



We also explore why companies with strong, genuine, ESG policies outperform and outlast other companies, and Pete reveals which (now defunct) former clients were 'Bampots'.



AlwaysBeContent website - https://alwaysbecontent.com/



Find Pete on LinkedIn - https://www.linkedin.com/in/peterdmartin/



The Scotsman article mentioned in the episode - https://www.scotsman.com/business/scotlands-very-own-mad-man-pete-martin-explains-his-advertising-ethos-1404735

Meta Descriptions are an essential part of SEO. They can motivate or repel potential visitors to your website. When your site appears in search engine results, you need to ensure the meta description shown for your site is more appealing than the meta descriptions your competitors have written.



So how do you write compelling, exciting and motivating meta descriptions? In this episode of the untitled SEO podcast, we talk to advert copywriter Lewis Folkard. 



Lewis breaks down what it takes to write an effective advert and how pertinent ad-writing theory is to writing perfect meta descriptions.



We heartily recommend you visit Lewis's website and sign up for his brilliant email newsletter. In his newsletter, Lewis breaks apart classic adverts to show how they work and which elements are worth considering when marketing your own company.



https://lewisfolkard.co.uk/



Find Lewis on LinkedIn - https://www.linkedin.com/in/lewisfolkard-copywriter/

There's a conflict in the minds of many people involved in marketing - how can we work in marketing AND make the world a better place? For a long time, making a positive impact on the world and working in marketing may have felt like two themes that it can be a struggle to reconcile.

In this episode of the untiled SEO podcast, we are in conversation with Nicola Telford, founder of The Impact Marketing Club. We explore the ways that The Impact Marketing Club provides a 'safe space' for marketing professionals to explore ways to ensure that our mission to make the world a better place is more than just a marketing statement.

Find out more about The Impact Marketing Club at https://impactmarketingclub.com/

Find Nicola on LinkedIn at https://www.linkedin.com/in/nicola-telford-views-for-change/

Podcast published by https://yeseo.io/ SEO Agency

Only 15% of businesses are using AI. So are the businesses not using AI going to get left behind?

In this episode we're chatting with Matt Chick from Chick Digital. Matt and his colleagues work with companies who are not only using AI to answer questions, but who are also harnessing AI to find better questions to ask.

There is so much chatter around AI, what it might threaten and the damage it could do, that we might be in danger of missing the positive opportunities AI can offer us.

During our conversation Matt Chick gave many real-world examples of how using AI to analyse data has helped SMEs develop new hypotheses that challenge conventional thinking, with surprising results.

https://chickdigital.co.uk/
https://www.linkedin.com/in/mattchick/

https://yeseo.io/
https://www.linkedin.com/in/andrewlaws/

There's always a biggest, latest, most controversial development happening in the world of SEO. But in the bigger scheme of digital marketing will 'threats' like AI have any impact in the long run? Will history remember the way we all felt about new SEO technologies?

In this special episode of the untitled SEO podcast we are in conversation with Norman Sanders. Norman was born in 1929 and has been at the forefront of computing for many years. He knew and worked with many early innovators in the world of computing, including Alan Turing and Shaun Wylie (the Bletchley Park Enigma code-breakers).

Norman also rubbed shoulders (and worked with) some of the 'fathers of programming', including David Wheeler (creator of FORTRAN), and the development team of COBOL at IBM.

In the 1950s Norman Sanders was hired by Boeing and was responsible for computerising the design and manufacture of aeroplanes, including the Boeing 727.

My initial plan for this podcast episode was to find out if introducing computing to the world of aviation was met in a similar way to the development of new SEO tools (like AI).

What actually happened during our time together is that Norman took us on a journey that explained and explored the early days of computing. A period in history that has had a tremendous impact not just on the world of work, but also on humanity as a whole.

This episode of the Yeseo podcast is remarkable, not because of anything we have contributed but because of the engaging and often amusing story told by our honoured guest, Norman.

We decided to leave this interview largely unedited, so about halfway through the episode, you will hear one of Norman's neighbours drop by to give Norman a football result. We left this in because we felt it was a charming example of the enthusiasm and gentle warmth of Norman throughout our time together.

P.S. Andrew has also interviewed Norman for his personal podcast, during which he went into great detail about his time working with Prime Minister Harold Wilson, and his recollections of Alan Turing.

Andrew's interview with Norman Sanders on his personal podcast
https://anchor.fm/andrewculture/episodes/Norman-Sanders---Computer-pioneer--writer-and-technology-adventurer-e1tfq8m

The IT Archive Interview with Norman Sanders
https://archivesit.org.uk/interviews/norman-sanders/

My Computing Life by Norman Sanders (book)
https://books.google.co.uk/books/about/My_Computing_Life.html?id=WLUdzgEACAAJ&redir_esc=y [https://books.google.co.uk/books/about/My_Computing_Life.html?id=WLUdzgEACAAJ&redir_esc=y&authuser=0]

Norman Sanders author page on Amazon
https://amzn.to/3Wgzdj4

This podcast has been produced by Yeseo https://yeseo.io/