Unveiling Culture Design with Parameswaran Venkataraman Avantika Designeering Series

Design thinking can be used to find innovative solutions to the various problems in an organization. When used in the context of organizational culture, it can yield innovative and efficient outcomes. A culture purposefully built on design thinking principles can improve the productivity of an organization and open up various innovation opportunities. But how can the cultural designer use design thinking to enhance the efficiency of an organization?To understand the concept of design thinking and the importance of culture in an organization, in this episode, we interact with Parameswaran Venkataraman, Chief Design Officer at Fractal Analytics. He has over two decades of experience in design and leadership roles in various companies like IDEO, Dr. Reddy’s, Kantar and more. Let's know more about his journey and experiences in the latest episode of the "Avantika Designeering Series" podcast, “Unveiling Culture Design”. You can connect with Parameswaran on LinkedIn. Don't forget to subscribe to our show and share your comments on ads@avantika