Up Your Marketing!

Scott A. Gardner - marketing and author
  • 4.8 (6)
  • Business

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  1. 01/25/2019

    UYM_110 – Don’t Waste Your Money On Discount Certificates

    Your business can sell certificates through Groupon or similar discounters, but if you aren't capturing the contact info of these new visitors, you're digging your own grave. 7 min 12 sec

  2. 01/23/2019

    UYM_109 – The Most Important Aspect Of Customer Service

    WARNING: Swear words ahead! Customer service is the thread woven throughout marketing, sales, and your entire business. But, you can control the customer interaction. Three things you should do for your business - Teach your staff, and yourself, how to provide a superior customer interactionGive staff a place away from customers so they can ventSet up "secret shopper" interactions, and used recorded audio/video to teach 8 min 29 sec

  3. 01/18/2019

    UYM_108 – Micromedia Sponsorship

    If you've got an editorial medium of some sort where you stay in touch with clients and prospects - and you should, you know - you'll need a sponsor or two. Your own products and services should be your biggest sponsors. Don't throw your customers into the arms of another company! 6 min 13 sec

  4. 01/16/2019

    UYM_107 – Engagement Process

    You need a logical process to engage with people. A step-by-step system to engage with prospects and move them into and through your sales process. 7 min 38 sec

  5. 01/11/2019

    UYM_106 – Art Sobczak – Smart Calling

    We interview Art Sobczak, author of the book Smart Calling. It's all about how to market and sell products & services by using the phone. Art's totally against cold calling, which is why he teaches techniques he calls Smart Calling. It's a very informative interview! Art also has a number of free and nearly-free things to offer our listeners. First, visit his main site for articles and a free ebook - 501 Sales Tips - http://SmartCalling.com You can also grab a copy of his book and pay only for shipping! Visit FreeSalesBook.com . He's also got his own podcast. For those episodes, visit TheArtOfSales.com 47 min 36 sec

  6. 01/09/2019

    UYM_105 – Old School Promo

    Today we talk about a promo we're running for the oldest traditional martial arts school in the market. The promo consists of 5 x 7 inch ads taped near the mailboxes of apartment complexes within a mile of the street the martial arts school is on. It follows a six-step logical system: Identify your target marketAddress WIFM - What's In it For Me - by offering to eliminate pain or add pleasureConnect via emailGive firstTrack & Measure everythingMake your offerEvaluate your results 7 min 31 sec

  7. 11/16/2018

    UYM_104 – 1 Year Anniversary

    52 weeks at 2 episodes a week - that's a full year of the Up Your Marketing Podcast.  I give you a behind-the-scenes look at how the podcast came about, and some of the tribulations I've had following my own action items. 7 min 32 sec

  8. 11/14/2018

    UYM_103 – Using Video In Marketing

    It's very easy to add video into your marketing mix.  I talk about a few of the points you want to keep in mind. 10 min 26 sec

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4.8
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6 Ratings

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Information

  • Creator
    Scott A. Gardner - marketing and author
  • Years Active
    2017 - 2019
  • Episodes
    100
  • Rating
    Clean
  • Copyright
    © Agile' Marketing Services, LLC
  • Show Website
    Up Your Marketing!