100 episodes

Take action on this marketing info and see results

Up Your Marketing! Scott A. Gardner - marketing and author

    • Business
    • 4.8, 6 Ratings

Take action on this marketing info and see results

    UYM_110 – Don’t Waste Your Money On Discount Certificates

    UYM_110 – Don’t Waste Your Money On Discount Certificates

    Your business can sell certificates through Groupon or similar discounters, but if you aren't capturing the contact info of these new visitors, you're digging your own grave.







    7 min 12 sec

    • 7 min
    UYM_109 – The Most Important Aspect Of Customer Service

    UYM_109 – The Most Important Aspect Of Customer Service

    WARNING: Swear words ahead! Customer service is the thread woven throughout marketing, sales, and your entire business. But, you can control the customer interaction.







    Three things you should do for your business -







    Teach your staff, and yourself, how to provide a superior customer interactionGive staff a place away from customers so they can ventSet up "secret shopper" interactions, and used recorded audio/video to teach







    8 min 29 sec

    • 8 min
    UYM_108 – Micromedia Sponsorship

    UYM_108 – Micromedia Sponsorship

    If you've got an editorial medium of some sort where you stay in touch with clients and prospects - and you should, you know - you'll need a sponsor or two. Your own products and services should be your biggest sponsors. Don't throw your customers into the arms of another company!







    6 min 13 sec

    • 6 min
    UYM_107 – Engagement Process

    UYM_107 – Engagement Process

    You need a logical process to engage with people. A step-by-step system to engage with prospects and move them into and through your sales process.







    7 min 38 sec

    • 7 min
    UYM_106 – Art Sobczak – Smart Calling

    UYM_106 – Art Sobczak – Smart Calling

    We interview Art Sobczak, author of the book Smart Calling. It's all about how to market and sell products & services by using the phone.















    Art's totally against cold calling, which is why he teaches techniques he calls Smart Calling. It's a very informative interview!







    Art also has a number of free and nearly-free things to offer our listeners. First, visit his main site for articles and a free ebook - 501 Sales Tips - http://SmartCalling.com







    You can also grab a copy of his book and pay only for shipping! Visit FreeSalesBook.com .







    He's also got his own podcast. For those episodes, visit TheArtOfSales.com







    47 min 36 sec

    • 47 min
    UYM_105 – Old School Promo

    UYM_105 – Old School Promo

    Today we talk about a promo we're running for the oldest traditional martial arts school in the market. The promo consists of 5 x 7 inch ads taped near the mailboxes of apartment complexes within a mile of the street the martial arts school is on. It follows a six-step logical system:







    Identify your target marketAddress WIFM - What's In it For Me - by offering to eliminate pain or add pleasureConnect via emailGive firstTrack & Measure everythingMake your offerEvaluate your results







    7 min 31 sec

    • 7 min

Customer Reviews

4.8 out of 5
6 Ratings

6 Ratings

The Marketing Book Podcast ,

The one place your marketing can go - UP!

In a recent Adobe study "Digital Distress: What's Keeping Marketers Up At Night" a whopping 76% of respondents felt that marketing had changed more in the past 2 years than in the previous 50. So how to keep up with all that change - listen to "Up Your Marketing!" Subscribe, learn, enjoy and head up!

Joeb29 ,

Bite sized actionable info

Great show with a lot of actionable info put into a small amount of time. I’ve been marketing for years and learned something new in one of Scott’s 10 mins episodes. Great stuff!

Thehighenergygirl ,

Love the tips!

Thank you for the great tips on implementing video!

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