Interview begins: 8:38
Debrief begins: 51:03
Today we’re talking with Eric Martell, the founder of Pear Commerce. Pear Commerce enables CPG companies to drive real transactions from existing national ads and retailers to build their online channel with new customers and repeat purchases.
Pear Commerce is based in Minneapolis, Minnesota; Eric is a venture partner at Generator. He was the managing director of Generator Minnesota until September 2018.
Eric’s foray into startups happened in 2009 when he co-founded EatStreet with Alex Wyler. Eric collaborated with Alex to build early iterations of EatStreet’s product and various tech-enabled marketing tools and strategies. Eric eventually transitioned to lead the company’s data-driven efforts to make EatStreet’s marketing, sales, and operations as efficient as possible.
- Deciding to become an entrepreneur (12:26)
- Balance Proclivity (17:00)
- Consumer perspective and workflow (25:37)
- Dealing with non-normal demand cycles (30:02)
- CPC type campaign (38:24)
Learn more about Pear Commerce: https://pearcommerce.com/company/
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