UPDATE: Launching Exclusive Podcasts For Companies Driven By with Sam Coates

Over the last several weeks, my team and I have had the pleasure of taking my podcast and using it to come alongside and help organizations tell their story to their own people through their own private podcast channel. By creating an exclusive podcast channel for the organization and all of its associates, we help them build further engagement.   This work has been a ton where I prepare by understanding the following: What makes the company unique?  What's their position in the market they are in? What's made them successful? What are the challenges they face? What are the ups and downs the organization has overcome along the way? Where are they headed? What changes are they making? I interview their own associates and uncover what makes them successful and why they are committed to the organization, and these are produced into weekly episodes.   This work informs and brings together the entire organization to make it more informed and connected to continue to meet their customer's needs and improve buy-in. Our content is engaging and authentic to make it worthwhile for people to listen to it in an already busy week.   One thing that is very clear right now that everyone is running lean. Even the organizations that have only accelerated because of Covid-19 are understaffed, and hiring new talent is challenging. The companies we work with want their people to know they are valued, and they want effective ways of distributing important information.   Consistency matters to me with this podcast, and I have new interviews starting at the beginning of May. I have taken a few weeks off my personal podcast due to a heavy travel schedule recording all of this work.   Be on the lookout soon for new episodes. If you'd like more information on what my team and I are doing above, then go to www.drivenbyproductions.com.   Have a great week, Sam