Upper Cervical Marketing Podcast

Dr. Bill Davis and Tony Hook
  • 4.6 (10)
  • MARKETING
  • UPDATED SEMIMONTHLY

The Upper Cervical Marketing Podcast provides upper cervical doctors and students with actionable business and marketing information from upper cervical leaders.

  1. 17H AGO

    The Lie Chiropractors Are Told About 'Success'

    In this episode, Dr. Bill Davis challenges one of the most ingrained beliefs in chiropractic: that owning your own practice is the only path to success.  He breaks down how this idea is often passed down without question, leading many chiropractors into roles that don't align with their strengths or long-term fulfillment. Instead, he introduces a more nuanced perspective: success in upper cervical chiropractic isn't one-size-fits-all.  Whether as an associate or an owner, the key is understanding how you're wired and choosing a path that allows you to thrive, not just survive. This episode serves as a powerful reality check for doctors at any stage of their career.

    22 min

  2. MAY 11

    The Power of Big Picture Thinking and Following Your "Why"

    Most chiropractors think they can handle their own marketing until their practice starts to grow and they realize they simply don't have the time, systems, or expertise to keep up.  In this episode, Dr. Rick Means shares his unfiltered journey of working with a marketing team, leaving to try other options, and ultimately coming back after seeing firsthand what actually works.  He breaks down the hidden cost of doing it all yourself, why most marketing efforts fail to scale, and what it really takes to create consistent, predictable new patient flow. If you're tired of guessing, feeling stretched thin, or not seeing the return you expected from your marketing, this conversation will give you the clarity—and direction—you've been missing.

    31 min

  3. MAY 4

    How to Dominate Your Market Without Becoming a Marketer

    In this episode, the conversation challenges the traditional idea that doctors must become marketers to grow their practices.  Instead, it introduces a smarter, more sustainable approach centered on positioning, clarity, and authority. The discussion highlights how systems like Atlas Engine Elite help practitioners dominate their local market by streamlining messaging, enhancing patient experience, and building trust without relying on constant content creation or complex marketing tactics.  By focusing on becoming the clear choice in their community, doctors can attract and convert the right patients more consistently without feeling like they have to "do marketing" at all.

    1h 1m

  4. APR 27

    Your First 5 Years as a Chiropractor: The Decisions That Define Your Career

    In this episode, Dr. Bill Davis breaks down why the first five years of a chiropractor's career are the most critical and often the most misunderstood.  While chiropractic school prepares students clinically, it rarely equips them with the real-world decision-making skills needed to succeed. From choosing the right career path to building strong habits, mentorship, and confidence, these early years set the foundation for long-term success or struggle.  This episode highlights the common pitfalls that derail new doctors and provides a clear perspective on how to make smarter choices, avoid costly mistakes, and create a strong trajectory from the very beginning.

    22 min

  5. APR 20

    Meet Anthony Baker: Guiding Practices to Their Next Growth Stage

    In this episode, Tony Hook introduces Anthony Baker, UCM's new Practice Growth Advisor, whose lifelong connection to upper cervical care fuels his passion for helping doctors grow impactful practices. Anthony shares his personal story—from overcoming debilitating migraines through upper cervical care to stepping into a role where he now helps other practitioners scale their impact. Together, they unpack the real reasons practices get stuck—not just a lack of new patients, but gaps in systems, team performance, and clarity around growth.  This conversation dives into how UCM identifies growth stages, uncovers hidden inefficiencies, and equips doctors with the right strategies to move forward. If you're feeling plateaued or unsure of your next step, this episode offers a clear, practical path to sustainable growth.

    32 min

  6. APR 13

    The Serve Bigger Vision: Dr. Justin Brown on Scaling Upper Cervical Care

    In this episode, Dr. Bill Davis sits down with Dr. Justin Brown to unpack one of the biggest challenges in chiropractic today: what happens after years of building a successful practice. Dr. Brown shares his journey from patient care to leading the Serve Bigger Collective, a model designed to help chiropractors scale, partner, or transition their practices while continuing to serve patients at a high level.  The conversation dives into why most practices lose value over time, the lack of real exit strategies in the profession, and how doctors can build sustainable, transferable businesses. They also explore the importance of attracting new chiropractors into upper cervical care, developing strong teams and systems, and shifting the profession from being the "best-kept secret" to becoming the standard in healthcare.

    34 min

  7. MAR 30

    Scaling Smart: From Solo Doc to Multi-Location in 2026

    In this episode, Dr. Bill Davis explains how upper cervical chiropractors can scale their practices strategically in 2026—growing revenue and impact without proportionally increasing time, stress, or overhead. He introduces a seven-stage practice growth framework, guiding doctors from early survival stages as solo practitioners to operating multi-location clinics and eventually transitioning to legacy or exit phases. The central message is that true scaling comes from infrastructure, not just more patients—meaning systems, leadership, marketing engines, associate development, and documented processes must be in place before expansion. Dr. Davis emphasizes that opening additional locations too early often multiplies problems rather than success, while practices that build strong foundations—predictable patient flow, proven conversion systems, leadership teams, and operational SOPs—can expand confidently using a hub-and-spoke model. Ultimately, the episode challenges chiropractors to shift from being the primary producer in their clinic to becoming the architect of a scalable healthcare organization that can grow sustainably and multiply its impact in the community.

    39 min

  8. MAR 23 ·  BONUS

    Your First Year as a Chiropractor: 5 Early Moves That Shape—or Stall—Your Career

    In this episode, Dr. Bill Davis explains how the first 12–18 months after graduation can define a chiropractor's entire career trajectory. He argues that success hinges less on clinical ability and more on intentional early decisions—especially the choice to specialize rather than remain a generalist. With a strong emphasis on upper cervical care, he highlights its clarity, patient trust, cash-based stability, and mentorship culture. The episode also breaks down how to strategically approach preceptorships and associateships, comparing ownership vs. employment paths, and outlines five critical early moves—prioritizing environment, mentorship, clarity, exit strategy, and personal growth—to build lasting momentum instead of long-term struggle.

    44 min
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Ratings & Reviews

4.6
out of 5
10 Ratings

About

The Upper Cervical Marketing Podcast provides upper cervical doctors and students with actionable business and marketing information from upper cervical leaders.

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