150 episodes

Named a top 27 business podcast by Fortune, upside examines startup investing outside of Silicon Valley.

Every Wednesday, we speak with an early stage founder. We interview them as if we are angel investors considering the company as an investment opportunity.

Each show has three segments:

1.) Intro: independent research of the company
2.) Interview: interview with the founder
3.) Debrief: breaking down the opportunity

Sometimes, we share Coffee Chats interviewing venture capitalists, community builders, and later-stage founders.

Subscribe and see why Business Insider called our podcast "Almost as Good as Getting an MBA."

upside Jay Clouse and Eric Hornung

    • Investing
    • 5.0, 118 Ratings

Named a top 27 business podcast by Fortune, upside examines startup investing outside of Silicon Valley.

Every Wednesday, we speak with an early stage founder. We interview them as if we are angel investors considering the company as an investment opportunity.

Each show has three segments:

1.) Intro: independent research of the company
2.) Interview: interview with the founder
3.) Debrief: breaking down the opportunity

Sometimes, we share Coffee Chats interviewing venture capitalists, community builders, and later-stage founders.

Subscribe and see why Business Insider called our podcast "Almost as Good as Getting an MBA."

    Dave Sachse // investing in venture funds and startups as a family office [CC060]

    Dave Sachse // investing in venture funds and startups as a family office [CC060]

    Interview begins: 6:49
    Debrief: 35:17

    Today we're talking with Dave Sachse, the founder, and managing partner of the Sachse Family Fund.

    The Sachse Family Fund is a family office venture capital fund based in Milwaukee, Wisconsin.

    In today’s episode, we’re finally exploring the family office investing model!

    Key Points:
    - Family office beginnings - 5:46
    - Family offices and VCs - 8:33
    - Branding for family offices - 13:02
    - Pros and cons - 15:38
    - Collaboration between family offices - 22:57

    Follow Dave Sachse: https://www.linkedin.com/in/dave-sachse-1244989/

    -----

    This episode is sponsored by Midwest Tech.

    Midwest. Tech is a virtual summit for startup founders and investors across the Midwest taking place September 8-10.

    The goal of the summit is to connect early-stage founders across the Midwest with venture capitalists and angel investors focused on pre-seed, seed, and series A fundraising. The event is free for founders.

    Apply by August 7 at midwest.tech/connect.


    This episode of upside is also sponsored by Ethos Wealth Management.

    Managing wealth with an eye toward the future demands vigilance and skill in today’s global economy. Over the years, Ethos Wealth Management has worked with clients and their professional advisors - including attorneys and accountants – to create comprehensive wealth management plans designed to make the best use of their wealth today and help ensure its endurance for future generations.

    Ethos helps you live the one life you have to live the best way you can.

    Visit upside.fm/ethos to learn more.


    Want to share information about your company, or an opportunity with the upside audience?

    Book a classified advertisement and your advertisement will be read in an upcoming episode of the show.

    Classified ads are priced at $100, and are:
    read by Jay and/or Eric on upside
    linked from the show notes
    linked from this website, upside.fm

    • 41 min
    Will Price of Next Frontier Capital // bringing venture capital to the rocky mountain region [CC059]

    Will Price of Next Frontier Capital // bringing venture capital to the rocky mountain region [CC059]

    Interview begins: 6:36
    Debrief: 48:89

    Today we're talking with Will Price the Founder and General Partner of Next Frontier Capital.

    Will founded Next Frontier Capital to partner with mission-driven, talented entrepreneurs to build Montana technology companies of impact, utility, value. Will’s career spans venture capital investing as well as operational, transactional, and advisory roles at both public and private companies.

    They focus on leading seed to early-stage Series A financings in the Rocky Mountains, with a preference to invest in rounds of $2-4m.

    With a Montana family history dating to the 1850s, Will is passionate about investing in the state’s promising future.

    Key points:
    - Getting into tech - 8:29
    - Venture side versus Operating side - 9:47
    - Importance of intimacy - 16:54
    - Taking risks for fund - 22:27
    - VC's not syndicating anymore - 28:27
    - Regional Venture Capital - 39:50

    Learn more about Next Frontier Capital: https://www.nextfrontiercapital.com/
    Follow Will Price: https://www.linkedin.com/in/pricew/

    -----

    This episode of upside is sponsored by Ethos Wealth Management. Managing wealth with an eye toward the future demands vigilance and skill in today’s global economy. Over the years, Ethos Wealth Management has worked with clients and their other professional advisors – including attorneys and accountants – to create comprehensive wealth management plans designed to make the best use of their wealth today and help ensure its endurance for future generations.

    They can do the same for you.

    Visit upside.fm/ethos to learn more.


    This episode of upside is also sponsored by Tresta. Tresta is a mobile app that lets you do business calling and texting from anywhere. With Tresta, you can set up your business phone number, download the app, and start calling and texting UNLIMITED right away.

    Tresta is the best business phone app on the market, whether you’re a founder or freelancer / just starting your business, or you’re already established. Growing your network and your business is all about communication. You’ve got to be available, no matter where you are. Tresta offers the call management features that empower you to communicate smarter and more efficiently, like auto attendants, call recording, user groups, and more. And you don’t need any special equipment – just the smartphone you’re already using. Tresta is easy to configure, so you can set everything up yourself – all online.

    It’s just $15 per user per month, with no contract, so start your free 30-day trial today at https://tresta.com/upside


    Want to share information about your company, or an opportunity with the upside audience?

    Book a classified advertisement and your advertisement will be read in an upcoming episode of the show.

    Classified ads are priced at $100, and are:
    read by Jay and/or Eric on upside
    linked from the show notes
    linked from this website, upside.fm

    • 59 min
    Peter Livingston of Unpopular Ventures // early stage investing through a syndicate [CC058]

    Peter Livingston of Unpopular Ventures // early stage investing through a syndicate [CC058]

    Interview begins: 5:16
    Debrief: 43:55

    Unpopular Ventures is led by Peter Livingston, whose experience is almost entirely in startups - as both an operator and investor. He was the first engineer at iRhythm (IPO 2016) and was the founder/CEO at Lifesquare (backed by Kleiner Perkins).

    He has been angel investing since 2013, made >150 investments to date, and has produced investment returns well within the top decile of VC industry performance.

    Peter founded Unpopular Ventures to keep investing in startups - but with a bigger family, bigger checks, and bigger impact.

    Key points:
    - Disagreeing about corporate VCs (9:11)
    - Syndicate Model (13:37)
    - Investors and the syndicate (16:13)
    - Not following the traditional fund (26:35)
    - Building trust (31:25)
    - Edification (39:23)

    Learn more about Jump Capital: https://unpopular.vc/

    Follow Peter’s Syndicate: https://angel.co/unpopularvc/syndicate

    ---
    Want to share information about your company, or an opportunity with the upside audience?

    Book a classified advertisement and your advertisement will be read in an upcoming episode of the show.

    Classified ads are priced at $100, and are:
    - Read by Jay and/or Eric on upside
    - Linked from the show notes
    - Linked from this website, upside.fm

    • 54 min
    CC057: Saurabh Sharma of Jump Capital // Series A and B capital for cloud infrastructure and enterprise software

    CC057: Saurabh Sharma of Jump Capital // Series A and B capital for cloud infrastructure and enterprise software

    Interview begins: 6:08
    Debrief begins: 37:58

    Today we are talking with Saurabh Sharma He is a partner at Jump Capital, a thesis led sector-focused and operating centric venture capital firm specializing in series A and B in growth-stage investments, Jump Capital invest in data-driven technology companies within the FinTech, B2B SaaS, IT data infrastructure and media sectors.

    Saurabh has a diverse background in investing, operations & product management and leads Jump's efforts in Enterprise Software and IT Infrastructure, his career as a High-Performance Computing researcher at French National Institute for Scientific Research where he focused on Compiler Optimization for mission-critical computing.

    Key points:
    - Private equity style in India. (10:19)
    - Working for Groupon (12:18)
    - Limitations when it comes to data science (14:56)
    - What makes Jump Capital different? (18:47)

    Learn more about Jump Capital: https://jumpcap.com

    Follow Saurabh Sharma on Linkedin: https://www.linkedin.com/in/saurabh-sharma-6ba69a1/

    ---

    This episode of upside is also sponsored by Tresta. Tresta is a mobile app that lets you do business calling and texting from anywhere. With Tresta, you can set up your business phone number, download the app, and start calling and texting UNLIMITED right away.

    Tresta is the best business phone app on the market, whether you’re a founder or freelancer / just starting your business, or you’re already established. Growing your network and your business is all about communication. You’ve got to be available, no matter where you are. Tresta offers the call management features that empower you to communicate smarter and more efficiently, like auto attendants, call recording, user groups, and more. And you don’t need any special equipment – just the smartphone you’re already using. Tresta is easy to configure, so you can set everything up yourself – all online.

    It’s just $15 per user per month, with no contract, so start your free 30-day trial today at https://tresta.com/upside



    Want to share information about your company, or an opportunity with the upside audience?

    Book a classified advertisement and your advertisement will be read in an upcoming episode of the show.

    Classified ads are priced at $100, and are:
    - Read by Jay and/or Eric on upside
    - Linked from the show notes
    - Linked from this website, upside.fm

    • 42 min
    CC056: Chetan Parekh of P&G Ventures // identifying and developing the next generation of billion-dollar brands

    CC056: Chetan Parekh of P&G Ventures // identifying and developing the next generation of billion-dollar brands

    Interview begins: 6:08
    Debrief begins: 42:55

    Today our guest is Chetan Parekh. Chetan is the Senior Brand Director & Innovation Portfolio Leader at P&G Ventures. He leads a multi-disciplinary team in charge of creating new businesses and building partnerships to serve the aging consumer and their caregiving ecosystem. His portfolio focuses on building brands behind innovative technologies and business models to shape the rapidly emerging at-home aging space.

    In this episode, we’re talking about the Startup Studio within Procter & Gamble Ventures. Chetan has been on the leadership team at P&G Ventures for years now, charged with building new verticals in the next billion-dollar brands for Procter & Gamble.

    Procter & Gamble Ventures focuses on creating these new brands and businesses that improve how people care for their families, clean their homes, and elevate their well being. They put out some of their focus areas for new consumer brands. And they’re focused on chronic conditions, sleep, nontoxic home and garden, women’s wellness, personal performance, active aging, male wellness, and menopause.

    Key points:
    - Working for a large CPG company (7:52)
    - What is means to be a sustainable brand? (14:00)
    - P&G Ventures studio model (15:15)
    - Caregiving ecosystem (21:55)
    - Consume Products context (24:56)
    - How they measure progress? (34:15)
    - Keeping up with fast-paced consumers (38:19)

    Learn more about Procter & Gamble Ventures Startup Studio: https://pgventuresstudio.com/

    Follow Chetan Parekh on Linkedin: https://www.linkedin.com/in/chetan-parekh/

    Follow upside on Twitter: https://twitter.com/upsidefm

    ---

    Upside classifieds

    Want to share information about your company, or an opportunity with the upside audience?

    Book a classified advertisement and your advertisement will be read in an upcoming episode of the show.

    Classified ads are priced at $100, and are:
    - read by Jay and/or Eric on upside
    - linked from the show notes
    - linked from this website, upside.fm

    • 50 min
    UP073: Pear Commerce // creating a win-win-win for consumers, brands, and retailers

    UP073: Pear Commerce // creating a win-win-win for consumers, brands, and retailers

    Interview begins: 8:38
    Debrief begins: 51:03

    Today we’re talking with Eric Martell, the founder of Pear Commerce. Pear Commerce enables CPG companies to drive real transactions from existing national ads and retailers to build their online channel with new customers and repeat purchases.

    Pear Commerce is based in Minneapolis, Minnesota; Eric is a venture partner at Generator. He was the managing director of Generator Minnesota until September 2018.

    Eric’s foray into startups happened in 2009 when he co-founded EatStreet with Alex Wyler. Eric collaborated with Alex to build early iterations of EatStreet’s product and various tech-enabled marketing tools and strategies. Eric eventually transitioned to lead the company’s data-driven efforts to make EatStreet’s marketing, sales, and operations as efficient as possible.

    Key points:
    - Deciding to become an entrepreneur (12:26)
    - Balance Proclivity (17:00)
    - Consumer perspective and workflow (25:37)
    - Dealing with non-normal demand cycles (30:02)
    - CPC type campaign (38:24)

    Learn more about Pear Commerce: https://pearcommerce.com/company/

    Follow upside on Twitter: https://twitter.com/upsidefm

    This episode is sponsored by Integrity Power Search, the #1 full-stack high growth startup recruiting firm between the coasts. They partner with venture capitalists, private equity groups, and CEOs to build amazing teams for the world’s most disrupting companies.

    Learn more about or get in touch with Integrity Power Search: https://upside.fm/integrity

    --

    This episode is also sponsored by RIMS.

    RIMS is a global organization dedicated to the profession of risk management. For nearly 60 years, RIMS has delivered the latest strategies and resources that allow risk professionals to grow, innovate, and succeed—in any business.

    RIMS works with industry leaders to produce content and online training that business professionals turn to. Topics include business continuity, cyber risk, risk management techniques, the fundamentals of insurance and more. There is also a private, members-only site where people can discuss sensitive issues and get honest answers. Members have been leaning on each other as we all navigate the global pandemic.

    If you're concerned about the safety of your employees and the sustainability of your organization, you need the resources and connections RIMS provides. Learn more at https://go.rims.org/upside. You can save 25% off a year-long membership.

    --

    This episode of upside is also sponsored by Tresta. Tresta is a mobile app that lets you do business calling and texting from anywhere. With Tresta, you can set up your business phone number, download the app, and start calling and texting UNLIMITED right away.

    Tresta is the best business phone app on the market, whether you're a founder or freelancer / just starting your business, or you're already established. Growing your network and your business is all about communication. You've got to be available, no matter where you are. Tresta offers the call management features that empower you to communicate smarter and more efficiently, like auto attendants, call recording, user groups, and more. And you don't need any special equipment – just the smartphone you're already using. Tresta is easy to configure, so you can set everything up yourself – all online.

    It's just $15 per user per month, with no contract, so start your free 30-day trial today at https://tresta.com/upside

    • 1 hr 2 min

Customer Reviews

5.0 out of 5
118 Ratings

118 Ratings

ALAZ1 ,

Great show

Jay and Eric are natural conversationalists and they shed light on the leaders in tech ecosystems outside Silicon Valley!

Lebron's Cousin 86745392754 ,

Great show!

This show is great for thinking about both sides of the equation of investment, whether your an investor looking to learn about startups outside the valley or you’re a startup looking to learn about being investible. No downside to listening to this show.

JamminFish ,

Keeps getting better

Been hooked since the beginning and have enjoyed it as Eric and Jay continue to grow this podcast into a true must listen for both the avid and casual podcaster alike. Especially enjoyed the most recent episode highlighting both the conception and future goals of Blockland in my own backyard, Cleveland. Looking forward to the next one.

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