Using Brand Awareness in Your Marketing Strategy

In this episode of the Elite Business Advice Podcast, Chris Moore sits down with Jon Beach, founder of Skilled Trades Media, to unpack one of the most overlooked marketing tools for painting contractors — brand awareness.

If you’ve ever wondered how to get your painting business noticed, remembered, and trusted in your local market, this episode is for you. Jon and Chris dive into what brand awareness really means, when to start investing in it, and how to balance it with your lead generation marketing efforts.

You’ll learn:
🎯 What brand awareness is (and why it’s not just about getting leads)
💡 How to make your painting company locally famous
📈 When and how much to invest in brand-building
🧠 Tips for contractors to build awareness with or without an agency
⚖️ How to balance long-term branding with short-term sales goals 

To connect with Jon visit www.skilledtradesmedia.com or shoot him an email at jonbeach@skilledtradesmedia.com!

Need help with creating an overall marketing plan for your painting business? Schedule a free business analysis meeting with us at www.elitebusinessadvisors.com!