29 min
Using education-based marketing to raise awareness around air quality | Lauren Pederson The Content Mix Podcast
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- Marketing
“Content marketing can be time-consuming, and it can be difficult to make it local and relevant. So you have to have an overall strategy about what you're trying to achieve.” For Lauren Pedersen, CMO at Airthings, that overall strategy is to educate and create awareness around the importance of air quality.
Airthings is a Norwegian-founded manufacturer of radon detectors and indoor air quality monitors—and their main concern is ensuring that people across the world are aware of the concerns around air quality and sustainability.
Tune in for this week’s episode as Kyler Canastra chats with Lauren about her background of working with agency and startup teams, the role of education-based marketing in startups and how she manages her teams, plus loads more!
“Content marketing can be time-consuming, and it can be difficult to make it local and relevant. So you have to have an overall strategy about what you're trying to achieve.” For Lauren Pedersen, CMO at Airthings, that overall strategy is to educate and create awareness around the importance of air quality.
Airthings is a Norwegian-founded manufacturer of radon detectors and indoor air quality monitors—and their main concern is ensuring that people across the world are aware of the concerns around air quality and sustainability.
Tune in for this week’s episode as Kyler Canastra chats with Lauren about her background of working with agency and startup teams, the role of education-based marketing in startups and how she manages her teams, plus loads more!
29 min