32 min

How Current Used Influencer Marketing To Acquire and Engage 2 Million Users in an Year Growth Maestros

    • Marketing

Starting with 1 million users in June 2020, US-based mobile-only, challenger bank, Current stands at 3 million users a year later. Current has achieved this through its purpose-driven brand actions, honest and open communication, and brilliant usage of influencer marketing. In this episode, we speak to Adam Hadi, VP of Marketing at Current about the bank's influencer marketing strategy and understand how they use it as an acquisition and engagement channel.

Feel free to reach out to the guest Adam Hadi or the host Ehren Maedge.  

Starting with 1 million users in June 2020, US-based mobile-only, challenger bank, Current stands at 3 million users a year later. Current has achieved this through its purpose-driven brand actions, honest and open communication, and brilliant usage of influencer marketing. In this episode, we speak to Adam Hadi, VP of Marketing at Current about the bank's influencer marketing strategy and understand how they use it as an acquisition and engagement channel.

Feel free to reach out to the guest Adam Hadi or the host Ehren Maedge.  

32 min