Using Retail Media Ads to Optimize the User Experience With Allysun Lundy of Publicis Commerce The Marketing Rapport

Retail media networks are growing in popularity, and retail giants like Amazon and Walmart are leading the way in the newest retail media trends.
But how can brands leverage retail media advertising to tap into user data and optimize their campaigns?
In this episode of the Identity Revolution podcast, Infutor’s host Cory Davis welcomes Allysun Lundy, the VP of Retail Media Strategy at Publicis Commerce. They talk about the future of retail media, how to spend effectively on ads, and what makes retail media ads so impactful.