Using UX for CX with Monica Deshpande Avantika Designeering Series

There is always a debate between customer experience (CX) and user experience (UX). The term UX has been around for a bit longer than CX. on the other hand, CX is a newer concept that has only started to gain recognition in the past twelve years or so. Both UX and CX are crucial for brand success—so what’s the difference between the two, and how do they complement each other?
In this episode, we interact with Monica Deshpande, UX Practice Head, and Director at Capgemini. She is a versatile User Experience Professional and business practice leader with more than 20 years of experience in the IT Industry. She has adapted and promoted LEAN UX in the IT Services and strategized Agile UX for multi-channel delivery. Let's know more about her journey and experiences in the latest episode of "Avantika Designeering Series", “Using UX For CX”. You can connect with Monica on Twitter @monicadeshpande. Don't forget to subscribe to our show and share your comments on ads@avantika.edu.in