USTA Chief Brand Officer Amy Choyne on How to Serve a World Class Next Gen Fan Experience The Future of Fandom

Today on The Future of Fandom, we serve up an open conversation about tennis. On this episode we explore how the US Tennis Association, or USTA, is crafting brand love (get it?) for next-gen fans in partnership with their Chief Brand Officer Amy Choyne.

Amy's been a lifelong tennis fan. She's attended the US Open ever since she was four. And in 2016, after various tenures stewarding brands across fashion and retail, she got the chance to serve at the helm of the sport she's loved ever since she could hold a racket. A little over six years later, Amy reflects on that time with me today and speaks about how fan engagement has evolved in that time and what she's excited about moving forward.

We also touch on topics like the growing intersection between elite athletes and social voices, the difference between sports fans and fans of other industries, and just a little bit about pickleball.

Let's predict the future with the USTA and Amy Choyne.

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Hosted by Adam Conner.

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