35 episodes

Stories, debates and advice. Austin Knight, a Product Designer at Google (formerly HubSpot), sits down with friends from around the world to discuss User Experience and Growth tactics.

This show is entirely non-profit and independent, to ensure that the content is always of the highest quality. It does not have ads, is not associated with any business or organization, and does not accept donations. It is privately funded by the host.

To learn more, visit us at www.uxd.to/podcast

UX & Growth Podcast Austin Knight

    • Technology

Stories, debates and advice. Austin Knight, a Product Designer at Google (formerly HubSpot), sits down with friends from around the world to discuss User Experience and Growth tactics.

This show is entirely non-profit and independent, to ensure that the content is always of the highest quality. It does not have ads, is not associated with any business or organization, and does not accept donations. It is privately funded by the host.

To learn more, visit us at www.uxd.to/podcast

    Design at Planet Scale with Hannah Lee (Designer at Google)

    Design at Planet Scale with Hannah Lee (Designer at Google)

    The UX & Growth Podcast is back, and we’re kicking things off right. In this episode, I sit down with Hannah Lee (Designer at Google) to discuss how she audited Chrome’s entire UI and introduced a new design system in time for its tenth birthday, reducing the application size by megabytes in the process. When rolled out across Chrome’s more than 2 billion users, this represented a material impact on global device memory and data usage. From discovering 98 different shades of grey, to designing for obsolete operating systems, to open sourcing Chrome’s design system, we cover all of the epiphanies, lessons and downright hilarious moments in Hannah’s quest to design at planet scale.

    Hannah on Twitter: https://twitter.com/san_toki
    Hannah on Medium: https://medium.com/@san_toki
    Unboxing Chrome: https://medium.com/@san_toki/unboxing-chrome-f6af7b8161a2

    Austin on Twitter: https://twitter.com/ustinknight

    • 28 min
    Freemium Growth with Dexter Zhuang (Growth Manager at Dropbox)

    Freemium Growth with Dexter Zhuang (Growth Manager at Dropbox)

    How do companies like Dropbox, Spotify, Slack, and HubSpot leverage freemium strategies to grow? What are the different approaches to freemium, and when should (or shouldn't) they be used? In this episode, I sit down with Dexter Zhuang (Growth & Monetization Manager at Dropbox) to take a deep dive on freemium growth. From acquiring free users, to converting them to paid customers, to reinvesting that money into acquiring more free users, we cover it all and give you a glimpse at examples where it’s all gone right, and a few where it’s gone terribly wrong.

    "Spotify has 40 million paid subscribers out of over 100 million monthly active users. The active user to paid subscriber conversion rate is somewhere between 25-40%, which is unheard of. This is an astronomical conversion rate. 80% of all users on Spotify use it multiple times per week. Multiple times per week." — Dexter at 19:30

    Dexter on Twitter: Twitter.com/dexteryz
    Check out Dropbox: https://www.dropbox.com/

    Email us: Hello@UXandGrowth.com
    Austin on Twitter: Twitter.com/ustinKnight

    • 51 min
    WebVR & A-Frame with Casey Yee (UX Engineer at Mozilla)

    WebVR & A-Frame with Casey Yee (UX Engineer at Mozilla)

    WebVR is Virtual Reality that runs in the browser, on anything from a smartphone, to a laptop, to an HTC Vive. And it's much easier to build for than you'd think. In this episode, I sit down with Casey Yee (UX Engineer at Mozilla and one of the early pioneers of WebVR) to talk about the future of the web. We cover everything from getting started in WebVR, to unique use cases that we've seen, to ways that forward-thinking businesses are already leveraging it.

    "We started to feel like we were trying to paint a painting while still designing the paintbrush. It's like you're creating in a medium that's still being created. And this is important because this is our opportunity to define this medium. This is a massive technological revolution that is happening before our eyes, similar to the likeness of the transition from print to digital." — Austin at 42:50

    Check out A-Frame: https://aframe.io/
    Learn more about WebVR: https://webvr.rocks/
    Casey on Twitter: Twitter.com/whoyee
    Casey's personal site: http://cyee.io/
    A-Frame on Twitter: Twitter.com/aframevr
    Mozilla VR on Twitter: Twitter.com/mozillavr
    Meet the team behind Mozilla VR: https://mozvr.com/

    Email us: Hello@UXandGrowth.com
    Austin on Twitter: Twitter.com/ustinKnight

    • 52 min
    Growth in Emerging Economies with Daniel Patiño (Co-founder, Digifianz)

    Growth in Emerging Economies with Daniel Patiño (Co-founder, Digifianz)

    Emerging economies are expected to contribute up to 70% of global GDP growth between now and 2025. The opportunities to internationalize have never been better. But how do you select the right market to enter? And once you do, how should your design and growth strategies change? In this episode, I sit down with Daniel Patiño (Co-founder of Digifianz) to take a deep dive on emerging markets.

    "We know that developing countries are fast becoming the driver of the overwhelming majority of global growth. In fact, emerging economies are expected to grow 2-3 times faster than developed nations like the US." — Austin at 9:50

    Watch in 360º VR: https://vr.austinknight.com

    Check out Digifianz: http://inbound.digifianz.com/en/
    Digifianz on Twitter: Twitter.com/digifianz
    Dan on Twitter: Twitter.com/ThisIsDanPatino
    Dan on LinkedIn: https://ar.linkedin.com/in/danpatino

    Email us: Hello@UXandGrowth.com
    Austin on Twitter: Twitter.com/ustinKnight

    • 42 min
    Re-Engaging & Retaining Users (Plus, an Announcement)

    Re-Engaging & Retaining Users (Plus, an Announcement)

    What is the best way to define churn and how should this affect your retention techniques? What are the right and the wrong ways to re-engage users? In this episode, we get serious about understanding what churn actually is, and determining the best tactics to bring users back into an app. Plus, an important announcement from your hosts.

    "You're always going to have a healthy number of users that churn, whether it be due to something completely unrelated to your product, or something related to your product, but not something that you should be paying attention to. You're not going to be able to please every user." — Austin at 15:25

    Episode with Anum Hussain: https://soundcloud.com/ux-and-growth/personas-content-and-growth-marketing-with-anum-hussain-senior-growth-marketer-at-hubspot

    Email us: Hello@UXandGrowth.com
    Austin on Twitter: Twitter.com/ustinKnight
    Geoff on Twitter: Twitter.com/dailydaigle
    Matt on Twitter: Twitter.com/mattrheault

    • 52 min
    Remote Work & Digital Nomadism

    Remote Work & Digital Nomadism

    Is remote work possible in design? How can designers transition to remote work, and what are the pros and cons of doing so? In this episode, we cover the statistics around remote work, the potential pitfalls for companies and employees, the types of individuals that do best with remote work, and why it’s so important for companies to be open to this growing movement.

    "Etna has 14,500 out of 35,000 employees that work remote. When they switched to this, they shed 2.7 million square feet of office space, which saved them around $78 million. American Express did the same thing and reported an annual savings of $15 million, just thanks to their remote worker options." — Austin at 24:31

    Essay on remote work and creativity: https://austinknight.com/writing/want-better-designer-travel/

    Email us: Hello@UXandGrowth.com
    Austin on Twitter: Twitter.com/ustinKnight
    Geoff on Twitter: Twitter.com/dailydaigle
    Matt on Twitter: Twitter.com/mattrheault

    • 40 min

Customer Reviews

Criss_Cheng ,

Stellar content

Love from Taiwan. Really love this podcast and the content you guys put out. Hope there can be more detailed discussion around interviewing user in person. Most of the people know asking about open-ended question but really few people talk about what that actually means.

victorykung ,

Really informative podcast

I just listened to the episode on "Remote Work & Digital Nomadism" and loved it.

It was super valuable hearing the hosts personal experiences. The structure of the podcast also makes it feel like I'm listening in on a thoughtful and intelligent discussion.

Will definitely subscribe and listen to more episodes.

Adamhirk ,

Best On Ux

I have been searching for a valuable podcast that shares awesome content. I have found this to be very valuable to me since recently getting into the field of conversion rate optimization. Highly recommended.

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