UX in Healthcare | Varuna Iyer | Head of Digital Design and UX | Dr. Reddy Laboratories | D Talks D Talks - The Design Podcast

D Talks - The Design Podcast

Varuna is a seasoned cross-functional designer and respected design educator, currently holding the role of Head of Digital Design and UX at Studio 5B-DRL. Holding nearly 12 years of multifaceted experience within the "Idea to Market" product domain, she is renowned for her unwavering dedication to customer satisfaction, commitment to quality, and sharp business focus. Her problem-solving expertise spans across four diverse geographic regions, showcasing her adaptability and global perspective.

With an entrepreneurial mindset and an innate drive for success, Varuna embodies a proactive approach, consistently delivering results. Her ability to effectively communicate crucial design decisions to key stakeholders is complemented by her aptitude for creating tangible impacts on both design strategies and business outcomes. Varuna's unique blend of skills seamlessly integrates creative vision with strategic objectives, making her an invaluable asset in driving design innovation and fostering business growth.

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Online courses for UCEED CEED NID & NIFT
⁠⁠https://online.designexstudio.com/⁠
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Connect with Sanjay Reddy(Host)

Linkedin
⁠⁠https://www.linkedin.com/in/sanjayreddy144/

ADPList
https://adplist.org/mentors/sanjay-reddy

Instagram
https://www.instagram.com/sanjayreddy144/



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Chapters

00:00 - Introduction
04:30 - Italian Design
07:50 - Typical day of a UX Designer at Dr. Reddy Laboratories
10:20 - The bubble of UX Design
14:34 - Measuring Design | Vision & Strategy
18:18 - Responsibility of UX Designers
25:21 - Role of UX in healthcare
27:13 - Responsibility of Designers in healthcare
27:57 - Seeing what other's don't see
29:00 - Role of a Designer in healthcare
29:29 - Gap in healthcare | Service gap (Behavioural aspect)
32:47 - Example Service gap (Behavioural aspect)
34:15 - Gap in healthcare | Experience gap
36:16 - Personalisation in healthcare
38:37 - Working with Doctors
41:16 - ABHA Scheme & Challenges in healthcare
51:10 - Opportunities in healthcare | Accessibility & affordability to healthcare
52:28 - Value driven healthcare system
59:55 - Need for designers in healthcare
1:01:26 - Screening design portfolios
1:02:07 - Craft of being a designer
1:05:21 - Conclusion