UX Leadership by Design Mark Baldino

In Episode 11 of UX Leadership by Design, Joana Castro, Director of UX at Buildium in Portugal explains how she leverages UX Maturity models at Buildium, and more broadly, how organizations can use UX maturity assessments to measure progress (and regression), demonstrate the value of UX, and secure investment in user experience. This episode offers practical advice for UX leaders interested in implementing a UX maturity model in their organization, effectively using storytelling as a strategy to help stakeholders connect to user problems, and hiring and developing junior designers. 

TOPICS:
1. The State of the UX Market in Portugal
2. Building and Managing UX Teams
3. The Importance of Soft Skills in UX
4. Using storytelling to cultivate stakeholder buy in
5. Transitioning from Individual Contributor to UX Leader
6. The UX Maturity Model by Nielsen Norman Group
7. Assessing and Demonstrating UX Value
8. Demonstrating ROI and Business Value of UX
9. The Impact of UX Maturity Assessments


LINKS:
Joana Castro LinkedIn: https://www.linkedin.com/in/joana-isadora-castro/
Buildium: https://www.buildium.com/
Atlas (North American Report) by Sequoia: https://atlas.sequoiacap.com/
Nielsen Norman Group: 6 Levels of UX Maturity Model: https://www.nngroup.com/articles/ux-maturity-model/
Nielsen Norman Group: UX Maturity Survey: https://forms.nngroup.com/s3/Maturity-Quiz

Fuzzy Math: fuzzymath.com


Mark on LinkedIn: https://www.linkedin.com/in/markbaldino/

Are design leaders and their teams neglecting the power of wireframing in UX design? In the latest episode of UX Leadership by Design, Mark Baldino explores this question, and others, with Billy Carlson, a design leader and educator. 

The episode dives deep into the often underestimated process of wireframing, emphasizing its critical role in project development. Billy underscores the value of staying in the the "gray areas" of low-fidelity design early on, as it allows teams to refine their ideas, establish content structures, and secure stakeholder buy-in before transitioning to high-fidelity design. They also talk about Billy's recent book, "Wireframing for Everyone," which aims to democratize wireframing, making it accessible to both designers and non-designers. 

If you're a design leader in the UX field, this podcast episode offers a fresh perspective and actionable insights to elevate your team's design process.

ABOUT OUR GUEST: Billy Carlson is a design educator at Balsamiq, where he helps new and non-designers learn best practices for all phases of user interface and digital product design. He teaches university-level UX and design thinking courses, and, as a designer since 2005, he’s worked on myriad products and led large UX teams at various organizations.

TOPICS:
The Role of Wireframing in UX Design
Importance of Staying in Low Fidelity
Strategies to Encourage Collaboration in Wireframing
Challenges Faced by Design Leaders
Benefits of Concept Development in Design
Balancing Control and Collaboration as a Design Leader
Transitioning from Individual Contributor to Design Lead
The Intersection of Design Leadership and Education
The Process of Writing a UX Design Book
Effective Communication in Early Design Phases

LINKS:
Wireframing for Everyone: https://abookapart.com/products/wireframing-for-everyone
Balsamiq Wireframes Academy: https://www.balsamiq.com/learn
Billy on LinkedIn: https://www.linkedin.com/in/billycarlson
Balsamiq: https://www.balsamiq.com/

Fuzzy Math: fuzzymath.com


Mark on LinkedIn: https://www.linkedin.com/in/markbaldino/

In Episode 9 of UX Leadership by Design Mark talks to Tom Scotto, a design leader and consultant. Tom explains how embracing a quirky and creative team environment fosters innovation and collaboration and provides strategies to navigate and communicate the disruptive nature of design, both within your team and outside the design walls. 

Tom emphasizes the importance of recognizing that all design is disruptive and encourages a shared understanding of this concept among team members and stakeholders. Gain valuable tips on presenting disruption positively and collaborating effectively across disciplines. This episode is a valuable resource for UX Design leaders looking to drive change, build collaborative team cultures, and facilitate effective communication.

TOPICS:
1. The value of fostering a creative, quirky, and collaborative environment.
2. Disruption as an inherent aspect of design and its impact on all facets.
3. Encouraging a quirky mindset within design teams for enhanced creativity.
4. Balancing disruption with collaboration across different functional teams.
5. The importance of understanding disruption within and outside design.
6. Overcoming hurdles in communicating design changes and driving innovation.
7. Strategies for effectively presenting disruptive design concepts to non-designers.


LINKS:
Tom Scotto on LinkedIn - https://www.linkedin.com/in/tjscotto
Tom Scotto's Website - https://tomscotto.com/

Fuzzy Math: fuzzymath.com


Mark on LinkedIn: https://www.linkedin.com/in/markbaldino/

EPISODE DESCRIPTION:
UX design leader Maria Giudice joins host Mark Baldino to discuss the core qualities that UX leaders need to become effective change agents. Drawing from three decades of experience, Maria underscores the significance of integrating design principles into leadership roles, enabling anyone to champion change.

Maria's approach, outlined in her book Changemakers: How Leaders can Design Change in an Insanely Complex World focuses on empathy, shared goals, and effective communication, making it accessible for both designers and non-designers alike. 

TOPICS:
1. Changemaker Approach in UX Leadership
2. Change Management
3. Building Trust and Vision
4. Empathy and Collaboration
5. Strategies for UX Leaders
6. Art of being a Changemaker


LINKS:
Rise of the DEO, Leadership by Design: https://www.amazon.com/Rise-DEO-Leadership-Design-Voices/dp/0321934393
Changemakers: How Leaders can Design Change in an Insanely Complex World: https://www.amazon.com/Changemakers-Leaders-Design-Insanely-Complex/dp/1959029142
Maria on LinkedIn: https://www.linkedin.com/in/mariagiudice

Fuzzy Math: fuzzymath.com


Mark on LinkedIn: https://www.linkedin.com/in/markbaldino/

In this UX Leadership by Design podcast episode, host Mark Baldino of Fuzzy Math talks with Alfred Kahn, an experienced design leader and author. They discusses navigating complex problem spaces, infusing consumer-grade UX principles into enterprise design, and strategies for collaborative success between the "tripod" - design, product, and engineering. This episode is a valuable resource for UX Design leaders looking to better understand how to shift design's role within an organization, emphasizing metrics, research, and effective communication, and aligning teams with strategic objectives.

Topics:
Creating Collaborative EnvironmentsEvolving Role of DesignBuilding Successful UX TeamsBuilding AlliancesEffective Design LeadershipUsability Testing as a Gateway to Enhance User-Centric DesignDesign Metrics and ValueEvolving Role of Design in OrganizationsLinks:
Alfred on LinkedIn: https://www.linkedin.com/in/alfredkahn

Fuzzy Math: fuzzymath.com


Mark on LinkedIn: https://www.linkedin.com/in/markbaldino/

Welcome to the "UX Leadership by Design" podcast, hosted by Mark Baldino, Co-Founder of Fuzzy Math. In Episode 6, we have the pleasure of featuring Santiago Viteri, the Associate Director of UX and Digital Accessibility Standards of the UX Center of Excellence at Bristol-Myers Squibb. Join us as Santiago shares his inspiring journey of helping shape a UX Center of Excellence within a large organization, emphasizing the significance of credibility and problem-solving through a user-focused approach. Discover the pivotal role he sees for digital accessibility and the "shift left" mentality in creating inclusive and user-friendly designs right from the start. Don't miss this insightful conversation on UX, accessibility, and the art of design with a science-driven mindset. Gain valuable insights for building successful UX teams and fostering a culture of innovation.

Topics:
Design Thinking for HealthcareAgile Approach for Digital AccessibilityProduct Development & UX StrategyMeasuring UX ImpactAccessibility ComplianceDigital AccessibilityShift Left MentalityInclusive DesignBuilding Successful UX TeamsLinks:
Santiago on LinkedIn: https://www.linkedin.com/in/santiagoviteri/IAAP Certified Professional in Accessibility Core Competencies (CPACC) credential: https://www.accessibilityassociation.org/s/certified-professionalGoogle HEART framework:  https://www.interaction-design.org/literature/article/google-s-heart-framework-for-measuring-uxSystem Usability Scale (SUS): https://www.usability.gov/how-to-and-tools/methods/system-usability-scale.html
Fuzzy Math: fuzzymath.com


Mark on LinkedIn: https://www.linkedin.com/in/markbaldino/