16 min
The Power of PR for Building Reputation and Visibility Kate Markland - Biology of Business
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- Business
Jo Smyth used to be a newspaper journalist when she had a young family she decided to set up her own boutique PR agency. Jo joins us today to help us understand what the value of PR for your practice.
Jo and I discuss the relevance of PR for Physiotherapy Practices with specific focus on
1. Value of PR as part of the overall marketing mix
2. What PR actually is as opposed to marketing
3. Value of good content, especially online – as Google says “content is king”.
Jo explains that PR stands for public relations and involves getting free coverage in media outlets to enhance a business's reputation and credibility. She highlights that PR is part of the larger marketing umbrella and emphasises its role in brand reputation and profile-raising.
The conversation delves into the distinction between PR and marketing. Joe clarifies that while marketing encompasses various promotional activities, PR focuses specifically on securing media coverage, which carries a certain level of authority and validation.
Jo shares insights into the types of stories that make for compelling PR content. These stories could include origin stories, business expansion, awards, charitable initiatives, and more. She encourages businesses to consider different media platforms, both traditional and modern, to get their stories out to a wider audience.
The conversation also covers strategies for effective PR outreach. Jo discusses the value of building relationships with journalists, keeping press releases newsworthy, and providing high-quality images alongside content.
Towards the end of the episode, Jo mentions her free PR discovery checklist, designed to help clinic owners identify their PR potential and understand how PR can benefit their businesses.
The conversation concludes with a reminder of the importance of simplifying content for journalists and repurposing PR materials for various platforms to maximise your impact.
If you would like to hear more from Jo
Jo has a free download “My Free PR Discovery Checklist” which helps business owners work out what if PR can help them and what stories they have that make good PR. https://wordworker.co.uk/pr/
Facebook Username:: https://www.facebook.com/WordWorkerPR
Linkedin Username:: https://www.linkedin.com/in/josmythpr/
Here are 4 ways I can help you grow your practice for FREE!
1. Grab a copy of how to create a "Super Successful Practice Plan" https://marklandmethod.com/resources/
2. Check out "Marketing Alchemy Revealed" to unravel the myths of marketing https://marklandmethod.com/resources/
3. Join my free growth group https://marklandmethod.com/grow/
4. Leave a 5* review or share this video so we can gain access to more influential people and bring their thoughts and ideas back here for you to hear.
BONUS: If you would like to book a FREE 30-minute Diagnostic Call with Kate click here https://marklandmethod.com/30-min-discovery-call/
Jo Smyth used to be a newspaper journalist when she had a young family she decided to set up her own boutique PR agency. Jo joins us today to help us understand what the value of PR for your practice.
Jo and I discuss the relevance of PR for Physiotherapy Practices with specific focus on
1. Value of PR as part of the overall marketing mix
2. What PR actually is as opposed to marketing
3. Value of good content, especially online – as Google says “content is king”.
Jo explains that PR stands for public relations and involves getting free coverage in media outlets to enhance a business's reputation and credibility. She highlights that PR is part of the larger marketing umbrella and emphasises its role in brand reputation and profile-raising.
The conversation delves into the distinction between PR and marketing. Joe clarifies that while marketing encompasses various promotional activities, PR focuses specifically on securing media coverage, which carries a certain level of authority and validation.
Jo shares insights into the types of stories that make for compelling PR content. These stories could include origin stories, business expansion, awards, charitable initiatives, and more. She encourages businesses to consider different media platforms, both traditional and modern, to get their stories out to a wider audience.
The conversation also covers strategies for effective PR outreach. Jo discusses the value of building relationships with journalists, keeping press releases newsworthy, and providing high-quality images alongside content.
Towards the end of the episode, Jo mentions her free PR discovery checklist, designed to help clinic owners identify their PR potential and understand how PR can benefit their businesses.
The conversation concludes with a reminder of the importance of simplifying content for journalists and repurposing PR materials for various platforms to maximise your impact.
If you would like to hear more from Jo
Jo has a free download “My Free PR Discovery Checklist” which helps business owners work out what if PR can help them and what stories they have that make good PR. https://wordworker.co.uk/pr/
Facebook Username:: https://www.facebook.com/WordWorkerPR
Linkedin Username:: https://www.linkedin.com/in/josmythpr/
Here are 4 ways I can help you grow your practice for FREE!
1. Grab a copy of how to create a "Super Successful Practice Plan" https://marklandmethod.com/resources/
2. Check out "Marketing Alchemy Revealed" to unravel the myths of marketing https://marklandmethod.com/resources/
3. Join my free growth group https://marklandmethod.com/grow/
4. Leave a 5* review or share this video so we can gain access to more influential people and bring their thoughts and ideas back here for you to hear.
BONUS: If you would like to book a FREE 30-minute Diagnostic Call with Kate click here https://marklandmethod.com/30-min-discovery-call/
16 min