36 min
Vanderpump Rules: B2B Marketing Lessons from the Reality TV Sensation with Bethany Fagan, Head of Content at PandaDoc Remarkable Marketing
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- Marketing
Your employees have untapped star potential. Think about it.
We all love a little drama, some hot gossip, some spilt tea. And it happens in the office just as much as it happens in a high-end restaurant. We’re not saying you should stir it up for the sake of creating content, but it’s the personalities, interpersonal relationships, and social politics that attract an audience. And you aren’t tapping into that audience. Not yet.
If someone were to say, “Want to watch a show about waiters at a fancy restaurant?” You’d probably say no. Well, you’d be saying no to Bravo’s “crown jewel” with over 4 million viewers and each member of the cast earning at least $25,000 an episode: Vanderpump Rules. The show made celebrities out of their waitstaff and earned a dedicated following for ten seasons with an eleventh season on the way.
So on this episode of Remarkable, we’re asking the question: “Want to make a series about the employees at your B2B tech company?” To do that, we’re joined by PandaDoc Head of Content Bethany Fagan. Together, we're turning to the reality TV sensation to learn about creating a series, leveraging divisible content, putting your talent front and center, and posting where your competitors aren’t. So pour yourself some rosé and put your feet up because we’re talking Scandoval-and-all on this episode of Remarkable.
Your employees have untapped star potential. Think about it.
We all love a little drama, some hot gossip, some spilt tea. And it happens in the office just as much as it happens in a high-end restaurant. We’re not saying you should stir it up for the sake of creating content, but it’s the personalities, interpersonal relationships, and social politics that attract an audience. And you aren’t tapping into that audience. Not yet.
If someone were to say, “Want to watch a show about waiters at a fancy restaurant?” You’d probably say no. Well, you’d be saying no to Bravo’s “crown jewel” with over 4 million viewers and each member of the cast earning at least $25,000 an episode: Vanderpump Rules. The show made celebrities out of their waitstaff and earned a dedicated following for ten seasons with an eleventh season on the way.
So on this episode of Remarkable, we’re asking the question: “Want to make a series about the employees at your B2B tech company?” To do that, we’re joined by PandaDoc Head of Content Bethany Fagan. Together, we're turning to the reality TV sensation to learn about creating a series, leveraging divisible content, putting your talent front and center, and posting where your competitors aren’t. So pour yourself some rosé and put your feet up because we’re talking Scandoval-and-all on this episode of Remarkable.
36 min