199 episodes

Stay updated on the latest trends in online video and YouTube marketing. Video Marketing Madness with Ray the Video Guy and Steve Sleeper. New shows every Friday.

Video Marketing Madness Video Marketing Madness

    • Business
    • 5.0 • 15 Ratings

Stay updated on the latest trends in online video and YouTube marketing. Video Marketing Madness with Ray the Video Guy and Steve Sleeper. New shows every Friday.

    The YouTube Back Office

    The YouTube Back Office

    Today on Video Marketing Madness – The YouTube Back Office. Ray updates us on everything in the YouTube back office and how it benefits your channel.



    Analytics tells what videos perform and what works. Watch hours again will show you what’s working. You need 4000 watch hours in a year to be monetized. Number of subscribers - are you gaining or losing? When are people watching your videos? And there’s much more so listen to this episode.



    Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo



    Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains

    • 1 hr 2 min
    Short Form Videos Update

    Short Form Videos Update

    Today on Video Marketing Madness – Short Form Videos Update. Ray has an update on short-form videos.



    Steve started with an update on YouTube Clips tests he’s doing. Ray does a lot of daily TikToks and IG Reels for his escape room, which can work for any number of retail businesses. He mostly makes short videos of scaring people in one of the rooms and gets up to 65,000 views. It’s excellent word-of-mouth advertising, and new customers come in and mention the short vids and are excited. No other form of advertising does this, and it’s FREE!



    Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo



    Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains

    • 35 min
    YouTube Clips and Chapters & Cool Hardware

    YouTube Clips and Chapters & Cool Hardware

    Today on Video Marketing Madness – YouTube Clips and Chapters & Cool Hardware. Lots of stuff you can use NOW!



    We’ve covered YouTube Clips in a previous show - https://govmm.com/youtube-clips/ - and Steve ran a test. Using Clips in some of the Facebook Groups he belongs to, Steve saw a nice bump in views for the full videos. We also covered Chapters before - https://govmm.com/youtube-chapters/ - and Ray discovered they show up in YouTube search results, so we discussed benefits. Finally, Ray found some nice hardware in the Vivitar Creator Series. It’s a thumb drive that lets you go from HDMI to USB or USBC, and you can do screen capture from things like Xbox. Cool stuff. He got it at Walmart for $19.88.



    Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo



    Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains

    • 40 min
    Ranking Videos in 2022

    Ranking Videos in 2022

    Today on Video Marketing Madness – Ranking Videos in 2022. Ray walks us through all the tactics.



    Use the keyword set in the title twice, but make it natural. Name the mp4 title the keyword set and add the metadata to the file. With the description, repeat the keyword set, and then add the phone number and website. Include the Google Business Profile link and the citation. Include links to five - 5-star reviews from the GBP. Include the video copy and an about us and driving directions to the location. Use a thumbnail and get some backlinks. DFY Suite from Josh Zamora gets backlinks for you, and it does all the work. It writes the articles, embeds your video, and syndicates. Get it at https://www.raythevideoguy.com/dfysuite



    Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo



    Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains

    • 1 hr 7 min
    YouTube Clips.

    YouTube Clips.

    Today on Video Marketing Madness – YouTube Clips. Ray explains how to use this new feature and why.



    You can grab 5 to 30 seconds from any video and make a clip out of it. Use the scissors icon underneath the video on the watch page. YouTube then creates a new URL for the clip, and it then has its own watch page. The full video is greyed out behind it. It’s a way to grab someone’s interest and entice them to watch the full video.



    Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo



    Check out Steve’s YouTube channel – “Steve Sleeper Trains”. Subscribe and hit the thumbs-up button. It will really help him out. https://www.youtube.com/c/SteveSleeperTrains

    • 38 min
    AI Voiceovers

    AI Voiceovers

    Today on Video Marketing Madness – AI Voiceovers. Ray has found software that does a great job with AI voiceovers and video.



    Ray played some sample audio. The software is VidVoicer and you can get it for $30 at https://www.raythevideoguy.com/vidvoicer



    Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo



    Check out Steve’s railfan YouTube channel – subscribe and hit the thumbs up button https://www.youtube.com/c/SteveSleeperRailfan

    • 45 min

Customer Reviews

5.0 out of 5
15 Ratings

15 Ratings

mjkoper ,

Great podcast

You guys are great.

Richie $Rich$ ,

Really good content

This is really good content coming from someone that has done video seo for years. He is straight to the point and gives clear concise information you can use with your video marketing

archivalphotographicservices ,

Archival Photographic Services

Ray is fantastic, I do wonder about Steve. This is a very good show whose helpful tips can benefit many other businesses that are related to video but not just video. It's helped mine!
Thanks Ray & Steve.

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