167 episodes

Stay updated on the latest trends in online video and YouTube marketing. Video Marketing Madness with Ray the Video Guy and Steve Sleeper. New shows every Friday.

Video Marketing Madness Video Marketing Madness

    • Business
    • 5.0 • 15 Ratings

Stay updated on the latest trends in online video and YouTube marketing. Video Marketing Madness with Ray the Video Guy and Steve Sleeper. New shows every Friday.

    Creating Screencast Videos

    Creating Screencast Videos

    Today on Video Marketing Madness – Creating Screencast Videos. Ray has all the uses and tools



    Uses: Software reviews, demos and training. Sales presentations and letters. Ray uses screencast vids to evaluate YouTube channels and GMB profiles for clients and prospects. Project management communication is another app.

    Tools: Basic and inexpensive include Loom and Screencast-O-Matic. Both are cloud based. ScreenFlow for Mac and Camtasia for PC are very robust and include editors. http://rayslinks.com/screenflow or https://www.raythevideoguy.com/camtasia



    Today's episode is made possible by Movo! Get great microphones, stands and lights for your videos at http://www.rayslinks.com/movo

    • 39 min
    5 Steps to Effective Live Videos

    5 Steps to Effective Live Videos

    Today on Video Marketing Madness – 5 Steps to Effective Live Videos



    One – Schedule and be consistent

    Two – Don’t use the built-in mic on your camera or computer. Movo has some good mics. The LV1 is a lavalier for $18.00. The UM700 is a USB mic like the Blue Yeti for $90.00. (Yeti is more expensive.)

    Three – Use a good camera. The Logitech C920 is a good webcam

    Four -You’ll need steaming software to interface with the platform. OBS Studio is free

    Five – Good content – know your audience



    Ray’s having a contest! Enter now to WIN the Professional Smartphone Video Kit, consisting of the PR1 Smartphone holder and tripod mount and the VXR10 Condenser microphone. Go to http://rayslinks.com/movocontest to enter. The drawing is Wed 6/16/21.



    Todays episode is made possible by MOVO! Creators of high quality microphone and other video equipment. Check out their deals at http://rayslinks.com/movo

    • 54 min
    YouTube Alternatives

    YouTube Alternatives

    Today on Video Marketing Madness – YouTube Alternatives for hosting and players



    Why you do you need YouTube alternatives? Let’s say you have a training membership site and it costs $1000 to join. It’s easy to share the YouTube links embedded on your site. You want to protect your copyrighted content. Also, YouTube is notorious for taking down sales videos. What’s more, the YouTube player is ugly and they make it easy for folks to leave your website.

    Here’s are some alternatives:

    -Viddle. It’s new. It looks like the YouTube player, but you can turn functions on and off. It’s hosts your videos and you can build a channel like YouTube. Buy it at https://www.raythevideoguy.com/viddle

    -PressPlay2 – Build your own player with skins

    -Convertri – it hosts videos, it has a player and it’s a website page builder. All three in one. Get it at https://www.raythevideoguy.com/convertri



    Ray’s having a contest! Enter now to WIN the Professional Smartphone Video Kit, consisting of the PR1 Smartphone holder and tripod mount and the VXR10 Condenser microphone. Go to http://rayslinks.com/movocontest to enter. The drawing is Wed 6/16/21.



    Todays episode is made possible by MOVO! Creators of high quality microphone and other video equipment. Check out their Memorial Weekend deals at http://rayslinks.com/movo

    • 37 min
    Mics to Use 2021

    Mics to Use 2021

    Today on Video Marketing Madness – Mics to Use 2021. Ray has good basic suggestions on mics to use to shoot your videos



    For interviews in a controlled environment – use a lavalier mic. Movo has one that will work with your smartphone. Man on the street interviews – use a shotgun mic. For voice overs, the Audio-Technica ATR2100x is a good professional sounding mic for $100. The Blue mics are good all purpose microphones and Movo has versions of Blue mics that cost less.



    Ray’s having a contest! Enter now to WIN the Professional Smartphone Video Kit, consisting of the PR1 Smartphone holder and tripod mount and the VXR10 Condenser microphone. Go to http://rayslinks.com/movocontest to enter.



    Todays episode is made possible by MOVO! Creators of high quality microphone and other video equipment. Check out their Memorial Weekend deals at http://rayslinks.com/movo

    • 56 min
    Ranking Videos in 2021

    Ranking Videos in 2021

    Today on Video Marketing Madness – Ranking Videos in 2021. Ray has the latest on ranking video in YouTube and Google



    -Know your keywords

    -Title – Keyword, phone number, name of company

    -Description – Keyword, short description of video, website, phone number, short business description, social media links, end with keyword set and links to previous vids. Use chapter marks – way to add keywords with keyword stuffing

    -Add to a playlist

    -Get views. Pay YouTube for views and ask friends, family and Facebook Groups

    -Comment on video and pin to the top of comments.

    -Syndicate to social medias, bookmarks and blogs. DFY is a good software for that. Find it at https://www.raythevideoguy.com/dfy3



    Today's episode is made possible by Envato Elements! http://www.raythevideoguy.com/elements

    • 51 min
    Simple Ways to Make High Engagement Videos

    Simple Ways to Make High Engagement Videos

    Today on Video Marketing Madness – Simple Ways to Make High Engagement Videos. Real life examples from Ray the Video Guy



    Ray livestreams often to his escape room’s Facebook page using his phone, and then shares it out to all the social media sites. It gets a lot more engagement than other posts. He also does TV type shows from his office set. He switches between him live on camera and graphics like a puzzle of the day. This strategy can work for plumbers, electricians, gardeners, etc.



    Today's episode is made possible by Envato Elements! http://www.raythevideoguy.com/elements

    • 31 min

Customer Reviews

5.0 out of 5
15 Ratings

15 Ratings

mjkoper ,

Great podcast

You guys are great.

Richie $Rich$ ,

Really good content

This is really good content coming from someone that has done video seo for years. He is straight to the point and gives clear concise information you can use with your video marketing

archivalphotographicservices ,

Archival Photographic Services

Ray is fantastic, I do wonder about Steve. This is a very good show whose helpful tips can benefit many other businesses that are related to video but not just video. It's helped mine!
Thanks Ray & Steve.

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