Video Marketing Madness Video Marketing Madness

Today on Video Marketing Madness – Text Message Marketing. Ray shares how he’s growing his business with text messaging.



First of all, be sure to get Dr. Ben Atkins’ How-To book and videos.



For his escape room business, Ray has 5000 phone numbers, and the outgoing campaigns go through Twilio. He got a 90% open rate! Text message marketing is big for restaurants; send out a coupon on slow nights, for instance. Also significant for chiropractors, dentists, and movie theatres. Ray has it set up so he and his employees can start campaigns through their phones. He’s building his list with lobby posters, email campaigns, cards, videos, Spotify ads, and the website. The message is text “Escape” to 00000 to get $5 off the next visit.



Today’s episode made possible today by Adobe! Get Photoshop, Illustrator and more for one low monthly price at http://www.rayslinks.com/adobecs

Today on Video Marketing Madness – The Power of Facebook Marketing. Ray tells us how he’s growing his escape room business with Facebook.



Action plan:

-Invite friends to like the page

-Post decent content. – Curate and schedule for 6 months

-He has run lots of Facebook video ads. YouTube as well

-He made sure all the page info is completed

-Added lots of videos and images. The vids get a lot of attention

-He checks post likes to see if any are not fans yet, and invites those who aren’t

-Ray has doubled billing since buying the escape room



Today’s episode made possible today by Adobe! Get Photoshop, Illustrator and more for one low monthly price at http://www.rayslinks.com/adobecs

Today on Video Marketing Madness – The Reality of Local Marketing. Ray gives us a case study using his new escape room business.



Ray just bought Escape Plan Georgia in Loganville and he’s doing GMB marketing, social media posting across platforms, Facebook Ads, and YouTube videos. He’s also printing rack cards for the hotels and will cross promote with other escape rooms. So far, so good.



Today's episode is made possible by Synthesys text to voice! Learn more at http://www.raythevideoguy.com/synthesys

Today on Video Marketing Madness – Mobile Phones for Pro Video. Ray makes the case for shooting video on your smartphone.



Ray uses his iPhone in-studio for everything and in the field for quick interviews. The set-up is super quick and it’s digital HD. But the aperture is small, so make sure you have good lighting. If you don’t have a cameraman with you (and who does these days), smartphones give you the control you need, especially if you have the FiLMiC Pro app - https://www.filmicpro.com/ - Ninja tip - The DoubleTake app from FiLMiC Pro will allow you to use all the different lenses on the iPhone at one time - https://www.filmicpro.com/doubletake-by-filmic-pro/



Today's episode is made possible by FreshBooks! Accounting, Invoicing and Estimates in 1 place! Try it for FREE today at http://www.rayslinks.com/freshbooks

Today on Video Marketing Madness – TikTok – Ray makes the case for being on TikTok.



TikTok is growing by leaps and bounds and will soon have a billion users. It’s mobile only. Don’t be intimidated that it’s video and have fun with it. In fact, Ray has a cool software that will help you create videos and schedule posts on TikTok. It’s VideoTik and you can get it at https://www.raythevideoguy.com/videotik



Today's episode is made possible by FreshBooks! Accounting, Invoicing and Estimates in 1 place! Try it for FREE today at http://www.rayslinks.com/freshbooks

Today on Video Marketing Madness – Retro Video Mania – Ray reminisces about video production technology in the 90s and early 2000s



Today's episode is made possible by FreshBooks! Accounting, Invoicing and Estimates in 1 place! Try it for FREE today at http://www.rayslinks.com/freshbooks