34 episodes

Video Mojo is a WebShow™ and podcast hosted by award-winning media innovator, Jon Leland. It combines timeless marketing principles with a playful exploration on the "bleeding edge" of digital video & social media strategies.

Jon compliments his passion for the human side of social media and video with decades of experience as an award-winning video writer/producer/director as well as a digital marketing strategist.

For more episodes and videos of these podcast episodes, please visit http://combridges.com/blog

VIDEO MOJO with Jon Leland: Timeless marketing mixed with the bleeding edge of video & social media Jon Leland

    • Business
    • 5.0 • 3 Ratings

Video Mojo is a WebShow™ and podcast hosted by award-winning media innovator, Jon Leland. It combines timeless marketing principles with a playful exploration on the "bleeding edge" of digital video & social media strategies.

Jon compliments his passion for the human side of social media and video with decades of experience as an award-winning video writer/producer/director as well as a digital marketing strategist.

For more episodes and videos of these podcast episodes, please visit http://combridges.com/blog

    How to Keep Automation from Sucking the Soul Out of Your Content Marketing

    How to Keep Automation from Sucking the Soul Out of Your Content Marketing

    Content marketing is a powerful tool for building business relationships. But if you're not careful, automation apps and content-hungry social media channels can turn meaningful marketing into an impersonal, soulless "noise" that leaves no room for the delivery of real value. 

    In this Video Mojo video podcast conversation, Stuart Balcombe, co-founder of content marketing agency Procket, and Jon Leland president & creative director at ComBridges, https://www.combridges.com/, offer actionable insights on how to create meaningful content marketing that leverages short-form clips form podcasts and webinars in a way that keeps content marketing from sucking the soul out of your business!

    ABOUT VIDEO MOJO

    Video Mojo a playful exploration of the leading edge of video & social media marketing hosted by award-winning media innovator, Jon Leland of http://combridges.com.

    Watch more Video Mojo video podcasts here: https://combridges.com/blog

    Please connect with us or subscribe to our free Luscious Links emails here: 

    https://play.combridges.com/links

    RESOURCE LINKS FROM THIS EPISODE:

    Stuart Balcombe, co-founder of Procket


    https://useprocket.com
    https://twitter.com/stubalcombe 

    Descript, revolutionary, transcript-based video editing software:


    https://www.descript.com/

    CoSchedule Headline Studio:


    https://coschedule.com/headline-studio

    Julian Shapiro:


    https://twitter.com/julian 
    https://twitter.com/GrowthTactics

    Writing Well, Julian Shapiro’s writing guide:


    https://www.julian.com/guide/write/intro 

    Blake Emal:


    https://twitter.com/heyblake 
    https://twitter.com/copy_ai

    Dave Gerhardt:


    https://www.linkedin.com/in/davegerhardt/

    DGMG University (paid resources & community for B2B marketers): 


    https://dgmg.davegerhardt.com/ 
    https://twitter.com/davegerhardt
    https://twitter.com/Privy 

    Ship 30 for 30:


    https://ship30for30.com/

    Nicholas Cole:


    https://twitter.com/nicolascole77

    Book: The Art & Business of Online Writing:


    http://www.nicolascole.com/bookstore/the-art-and-business-of-online-writing


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    • 31 min
    Why Is Your Podcast Audio Only? Upgrade to Video for Increased Engagement.

    Why Is Your Podcast Audio Only? Upgrade to Video for Increased Engagement.

    Content marketing promises increased social media engagement; but for many marketers these promises fall short. 

    The reality is that podcasting—and especially video podcasting—can deliver real engagement when they provide authentically meaningful conversations that can then be amplified across multiple social media channels.

    The key ingredients of a successful podcast powered this kind of content marketing strategy is illuminated in this Video Mojo conversation between podcast industry leader, Casted CEO, Lindsay Tjepkema and video visionary and host, Jon Leland. 

    KEY TAKE-AWAYS FROM THIS CONVERSATION:


    Don’t Serve Algorithms Over Audiences
    Start with Conversations, Not Keywords
    Conversation, Not Content, is King
    Making your Podcast into a Video Podcast Makes It More Engaging
    Business-to-Business is Human-to-Human
    Create Marketing that Matters by Having Conversations Worth Having

    ABOUT VIDEO MOJO
    Video Mojo a playful exploration of the leading edge of video & social media marketing hosted by award-winning media innovator, Jon Leland of http://combridges.com.

    Follow Jon at @joncombridges on Instagram, Twitter, TikTok, or Clubhouse.

    RESOURCE LINKS IN THIS EPISODE:


    Casted, content marketing software platform:
    https://www.casted.us/ 
    "Podcasting: Your Content Marketing Engine," MarketingProfs article:
    https://www.marketingprofs.com/articles/2021/44176/your-new-content-marketing-engine-podcasting
    Behind the Scenes of the Latest Innovations at Twitter, including recording of Twitter Spaces:
    https://www.theverge.com/22319527/twitter-kayvon-beykpour-interview-consumer-product-decoder

    FOR MORE INFO OR TO STAY CONNECTED
    https://play.combridges.com/links

    Thanks!


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    • 20 min
    How to Level Up Your Podcast (or Show) So It's Your Tribe's Favorite with Jay Acunzo

    How to Level Up Your Podcast (or Show) So It's Your Tribe's Favorite with Jay Acunzo

    *No BS.* There's ONE thing that can make or break a podcast or video show, and I'm still learning after all these years! :-) 

    This episode of Video Mojo is much more than just an interview. It's practically an entire workshop. I'm "working in public" and tapping into the impressive showrunner expertise of Jay Acunzo. In this conversation, Jay not only provides immensely valuable realtime coaching regarding the essential requirement for a "pithy, powerful premise" and illuminates his "4 Challenges of the Showrunner's Circle;" but he also explains why participation is better than promotion. 

    We also discuss how podcasts and shows can be leveraged into short-form video content and when that's appropriate (or not), and much more. My journey toward making Video Mojo an authentically valuable offering for visionary organizations takes a profound pivot here, and I want you along for the learning. If you have a podcast or show, or if you are considering starting one, I recommend this video as essential viewing. Don't miss all the actionable insights.

    ABOUT VIDEO MOJO

    Video Mojo a playful exploration of the leading edge of video & social media marketing hosted by award-winning media innovator, Jon Leland of http://combridges.com.

    Follow Jon at @joncombridges on Instagram, Twitter, TikTok, or Clubhouse.

    RESOURCE LINKS


    Article by Lindsay Tjepkema: https://www.marketingprofs.com/articles/2021/44176/your-new-content-marketing-engine-podcasting 
    “1,000 True Fans” by Kevin Kelly: https://kk.org/thetechnium/1000-true-fans/ 

    More About Jay Acunzo:


    Website: https://www.marketingshowrunners.com/ 
    Course, “Growable Shows”: https://marketingshowrunners.podia.com/growable-shows-developing-your-ideas-into-an-irresistible-premise-your-audience-loves-shares 
    Podcast, “3 Clips”: https://www.marketingshowrunners.com/podcast/ 

    FOR MORE INFO OR TO STAY CONNECTED
    https://play.combridges.com/links

    Thanks!



    Tech note, verified Podchaser: WMXpMt0OONZuxx3E74Q5


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    • 42 min
    My New Video Production Workflow - Local VIDEO Recording with Riverside.fm - Video Mojo 43

    My New Video Production Workflow - Local VIDEO Recording with Riverside.fm - Video Mojo 43

    Like everything else, video production ain't what it used to be.

    In the age of COVID, more and more video producers and podcasters are using Zoom; but what if you want better quality that's free of Internet bandwidth issues and more control when you are editing? For example, what if you could have high-quality, locally-recorded, distinct audio and video tracks automatically uploaded from each participant's computer to a cloud dashboard? Would you like the ability to edit with creative freedom that is not limited by what is recorded by Zoom or other streaming software? 

    I also see the benefits of having this high-quality video source material available for the production of shorter videos for social media. 

    That's why I produced this video using http://riverside.fm and interviewed the Chief Marketing/Growth exec of Riverside, Abel Grünfeld about Riverside's innovative remote video production platform that locally records individual video tracks of virtual recording sessions.

    ABOUT VIDEO MOJO
    Video Mojo a playful exploration of the leading edge of video & social media marketing hosted by award-winning media innovator, Jon Leland of http://combridges.com.

    Follow Jon at @joncombridges on Instagram, Twitter, TikTok, or Clubhouse.

    RESOURCE LINKS

    About Riverside.fm:


    https://techcrunch.com/2020/11/09/rverside-fm/
    https://www.forbes.com/sites/marksparrow/2020/11/08/brothers-attract-25m-seed-investment-for-their-innovative-podcasting-platform/

    News Story about Twitter Acquiring Breaker


    https://in.mashable.com/tech/19342/twitter-acquires-podcast-app-breaker-to-improve-its-new-chatroom-platform-called-spaces

    FOR MORE INFO OR TO STAY CONNECTED

    https://play.combridges.com/links

    Thanks!


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    • 24 min
    Why TikTok is an Important Marketing Opportunity

    Why TikTok is an Important Marketing Opportunity

    Looking for the biggest possible “bang” for your social media, video marketing time & money?

    One word: TikTok!

    It’s not just for kids. With the pandemic, more and more businesses are finding that—not only are adults spending time on TikTok—it has distinct advantages for business marketing. Who knew?

    In this special edition, “mini-webinar” episode of Video Mojo, video below, I spell out four solid reasons why TikTok is heads and shoulders above other social media marketing platforms. (And the fact that TikTok is “all video, all the time” is not even one of them.)

    Despite the fact that many marketers don’t take it seriously, in many ways, TikTok represents the future of social media communications and video marketing in particular. And, it’s also a strategic fact that you can gain more visibility on TikTok faster, in an organic way, than on any other social media platform. The value for your future in marketing and the visibility opportunity are just TWO of the reasons that TikTok is an important business marketing opportunity.

    Don’t miss this video: It might be some of the most valuable and actionable social media marketing insights that you will hear this year. Just sayin’. ;)

    Video Mojo welcomes your questions and comments in real time during Video Mojo LIVE! which streams on Fridays at 10am PT / 1pm ET on our YouTube channel: http://www.youtube.com/jonleland and via our Facebook Page: http://www.facebook.com/combridges.fb/live

    Please mark your calendar and join us.

    IN THIS EPISODE
    Time markers/Table of contents:


    Tee it up – Video is a Language: 2:44
    Collaborative Conversation – Mini-Webinar on TikTok: 5:25
    Community Campfire – Your Questions: 14:47
    Lucious Links – Throughout, Plus Free Email Course: 19:00

    Four Reasons Why TikTok is Important for Business Marketing:

    1. A Creation-Communication Skill with Lasting Value:


    Gary Vaynerchuk on Why TikTok Matters: https://www.youtube.com/watch?v=SjN3pQT6lnY

    2. An Algorithm in a Class by Itself:


    Scott Galloway on algorithm “signal liquidity”: https://twitter.com/profgalloway/status/1309275991110451201?s=20 

    3. An Exceptional Opportunity for Visibility:


    Web marketer who swears by TikTok: https://www.tiktok.com/@maryannedamarzo/video/6865367741621341445?lang=en 

    4. A Media Environment Where Your Humanity Can Shine:


    Sherwin-Williams Paint Enthusiast Gets Fired & Hired:
    - https://adage.com/article/digital/fired-sherwin-williams-paint-enthusiast-and-tiktok-star-joins-rival-firm-develop-new-paints/2296991
    - https://www.buzzfeednews.com/article/tanyachen/college-student-behind-a-massively-popular-paint-mixing

    LUSCIOUS LINKS:


    Gary Vaynerchuk on the organic reach and low ad costs (like LinkedIn), and the importance of learning a new skill, i.e. the language of social video: https://youtu.be/dyjRY6gzLyo 
    Scott Galloway & Kara Swisher on Pivot podcast: https://podcasts.apple.com/us/podcast/pivot/id1073226719
    Don’t Make Ads, Make TikToks: https://newsroom.tiktok.com/en-us/introducing-tiktokfor-business
    A Quick Guide to TikTok Marketing for Small Businesses — GoDaddy Blog: https://www.godaddy.com/garage/garage-quick-guide-to-tiktok-marketing/

    I’d love to hear from you with any feedback, suggestions, or reviews.
    Please join us and/or post a review or comment via any of the links on this page:

    https://play.combridges.com/

    Thanks


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    • 22 min
    How to Create the Ultimate Content Marketing Mix: Live Streaming, Social Video Series, & Podcast

    How to Create the Ultimate Content Marketing Mix: Live Streaming, Social Video Series, & Podcast

    When I started my video blog, I didn't know I would be inventing a combination of live streaming event, social media video series, and podcast that I now call a WebShow™. In this special edition of Video Mojo that I call "The WebShow-WebShow," I pull back the curtain of what it takes to create what I believe is the ultimate form of content marketing, especially if you leverage the content assets that are created along the way.

    I detail "what is a WebShow?" and I also describe the specific software and hardware that I use to produce it. I also include a section on "Program Development" that covers the creative considerations necessary to produce a good show.

    I hope this is useful to you. Yes?

    Video Mojo welcomes your questions and comments in real time during Video Mojo LIVE! which streams on Fridays at 10am PT / 1pm ET on our YouTube channel:
    http://www.youtube.com/jonleland and via our Facebook Page: http://www.facebook.com/combridges.fb/live
    Please mark your calendar and join us.

    IN THIS EPISODE
    Time markers/Table of contents:


    Tee It Up: The Adventure Continues - 2:10
    Collaborative Conversation: WebShow - Webshow™ - 3:35
    Community Campfire: Q&A - 18:37
    Luscious Links: Throughout the show (see below)

    RESOURCE LINKS:
    Pillar 2 of a Vibrant Video Presence: Technology - http://youtu.be/g__BRLf0BKc

    Software:


    Ecamm Live (live streaming): http://www.ecamm.com/mac/ecammlive/?fp_ref=jon-77 (affiliate link)
    Restream.io (multicasting): http://restream.io/
    Anchor.fm (podcast distribution): http://anchor.fm/
    Monday (project management): http://monday.com/
    ConvertKit (email marketing): https://convertkit.com?lmref=sbnJBw (affiliate link)
    Sendible (social media posting): http://www.sendible.com/

    Hardware:


    New iMac
    DSLR: Canon EOS Rebel T7i
    Rode shotgun mic
    Apple Airpods Pro (audio monitoring)
    Lights

    I’d love to hear from you with any feedback, suggestions, or reviews. Please join us and/or post a review or comment via any of the links on this page:
    http://play.combridges.com/links


    Thanks!


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    • 30 min

Customer Reviews

5.0 out of 5
3 Ratings

3 Ratings

The Stop Smoking Guy ,

Mojo podcast

I appreciate that Jon not only gives us the why’s , he gives us the hows of getting our offerings out to the word. I am eager for more training.

Suzflt ,

This guy's got it!

Jon Leland has taught me so much about how to use videos on the Web. He's the real deal, with bonafide industry experience and everything. Love his authenticity ... I even get a smile as I work through the marketing techniques. Thanks Jon! Great work!

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