38 episodes

Video Mojo is a WebShow™ and podcast hosted by award-winning media innovator, Jon Leland. It combines timeless marketing principles with a playful exploration on the "bleeding edge" of digital video & social media strategies.

Jon compliments his passion for the human side of social media and video with decades of experience as an award-winning video writer/producer/director as well as a digital marketing strategist.

For more episodes and videos of these podcast episodes, please visit http://combridges.com/blog

VIDEO MOJO with Jon Leland: Timeless marketing mixed with the bleeding edge of video & social media Jon Leland

    • Business
    • 5.0 • 3 Ratings

Video Mojo is a WebShow™ and podcast hosted by award-winning media innovator, Jon Leland. It combines timeless marketing principles with a playful exploration on the "bleeding edge" of digital video & social media strategies.

Jon compliments his passion for the human side of social media and video with decades of experience as an award-winning video writer/producer/director as well as a digital marketing strategist.

For more episodes and videos of these podcast episodes, please visit http://combridges.com/blog

    Learn How This Hilarious Video Creator is Awakening the Human Soul on TikTok, Anna Przy & Jon Leland

    Learn How This Hilarious Video Creator is Awakening the Human Soul on TikTok, Anna Przy & Jon Leland

    This is one of my favorite interviews I've ever done because successful TikTok video creator, Anna Pryz illuminates why TikTok is a totally NEW medium, unlike YouTube, Facebook, Instagram, or any other social media network.

    While there’s no doubt that on TikTok, you have the ability to grow a following faster than on any other social network, what’s even more important is the way that Anna’s extremely human brand of humor underscores the way that TikTok favors content that is fun, vulnerable, and authentic.

    What Anna shares is eye-opening as she discusses in detail what it takes to succeed on TikTok. So much so that it inspired me to go all-in on my commitment to post to TikTok each and every day.

    Listen and learn why posting daily is not just a “nice to have” but a requirement of the TikTok algorithm. And, scroll down in this description for the link to the online accountability community that Jon created to keep himself on track while supporting others to do the same. If you're interested, you can join my FREE #TikTokDaily challenge (free for April, 2022) that was inspired by what Anna shared in this Video Mojo interview: https://www.videocreator.me/

    In any case, if you have even an inkling of interest in the potential of TikTok for video marketing, I implore you to experience all 38 minutes of this interview.

    ABOUT VIDEO MOJO

    Video Mojo a playful exploration of the leading edge of video & social media marketing hosted by award-winning video pioneer and guide, Jon Leland of http://combridges.com

    Watch more Video Mojo video podcasts here: https://combridges.com/blog 

    Please connect with Jon or subscribe to his free Luscious Links emails here: https://play.combridges.com/links

    We look forward to hearing from you including below. What did you think of this episode? Please comment below and let us know. Thanks!


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    • 37 min
    What's Most Important to Your Business? Can You Inspire Humanity Over Strategy?

    What's Most Important to Your Business? Can You Inspire Humanity Over Strategy?

    In what ways is business strategy overrated? And what is missing in order to make your company culture and your marketing communications a more successful experience? 

    Spoiler alert: business strategy is not so much overrated as it's given superpowers. What's missing is HUMANITY. We need a more full-body experience vs always being driven by our minds and ideas alone.

    ABOUT VIDEO MOJO

    Video Mojo is a playful exploration of the leading edge of video & social media marketing hosted by award-winning media innovator, Jon Leland of http://combridges.com.

    Watch more Video Mojo vodcasts here: https://combridges.com/blog

    Learn more about Michael Kass here: https://www.storyandspirit.org/

    Please connect with us and/or subscribe to our free Luscious Links email newsletter here: https://play.combridges.com/links


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    Send in a voice message: https://anchor.fm/video-mojo/message

    • 6 min
    Free 20-Minute Webinar Recording: How is Video First Content Marketing The Best Digital Marketing Strategy?

    Free 20-Minute Webinar Recording: How is Video First Content Marketing The Best Digital Marketing Strategy?

    The convergence of video and content marketing provides a new way to leverage the power and humanness of video.

    The results include higher engagement with target audiences and potential customers.

    Key benefits include:


    Video’s ability to create authentically human productions that generate valuable connections that can lead to long-term relationships
    Conversational vodcasts (video podcasts) that can provide deeper dives into meaningful content.
    “Content creation engines” that feed today’s video-hungry social media ecosystems—from TikTok to Instagram Reels, from audio podcasts to LinkedIn Live.

    In only 20 minutes, Jon Leland, digital marketing strategist, and video pioneer, illuminates leadership advantage of what he calls “Video First Content Marketing.”

    After his presentation, the remaining 14 minutes of this video is Q&A with the live audience, some by streaming video call-in.

    RESOURCES MENTIONED IN THIS WEBINAR:


    3 Apps for Social Media Video Creators That Provide The Best Content Marketing Video Production Workflow: https://www.combridges.com/apps-for-social-media-video-creators/
    Why TikTok is an Important Business Marketing Opportunity & a “Fast Track” to More Video Visibility: https://www.combridges.com/tiktok-business-marketing-video-visibility/
    Descript: https://www.descript.com/?lmref=Gn-60A (affiliate link)
    Riverside: https://riverside.fm/?utm_campaign=campaign_1&utm_medium=affiliate&utm_source=rewardful&via=jon-leland (affiliate link)

    ADDITIONAL RESOURCES TO HELP GET YOU STARTED:


    The Tech Tools of a Vibrant Video Presence, Pillar #2: https://www.combridges.com/build-a-vibrant-video-presence-pillar-two/ 


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    • 34 min
    3 Apps for Social Media Video Creators: The Best Content Marketing Video Production Workflow I Know

    3 Apps for Social Media Video Creators: The Best Content Marketing Video Production Workflow I Know

    Video content marketing is the highest engagement strategy in all of digital marketing. 

    With the 3 video software apps recommended here and used by digital marketing strategist and video innovator, Jon Leland, founder and creative director of the social media marketing agency, ComBridges - http://combridges.com - you can leverage long-form video podcasts to efficiently create a content creation engine that produces a generous supply of short video clips that are ideal for social media.

    In this video, Leland also demonstrates a highly visual presentation software that rounds out his video software recommendations. The 4 featured apps are: 


    Prezi - https://prezi.com/
    Riverside - https://riverside.fm/
    Descript - https://www.descript.com/
    Milk Video - https://milkvideo.com/

    Links to subscribe to Jon Leland's Luscious Links emails and/or follow him on social media are here: https://play.combridges.com/links

    Thanks for watching and we look forward to your comments and/or to answering any questions you may have.


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    • 8 min
    How to Keep Automation from Sucking the Soul Out of Your Content Marketing

    How to Keep Automation from Sucking the Soul Out of Your Content Marketing

    Content marketing is a powerful tool for building business relationships. But if you're not careful, automation apps and content-hungry social media channels can turn meaningful marketing into an impersonal, soulless "noise" that leaves no room for the delivery of real value. 

    In this Video Mojo video podcast conversation, Stuart Balcombe, co-founder of content marketing agency Procket, and Jon Leland president & creative director at ComBridges, https://www.combridges.com/, offer actionable insights on how to create meaningful content marketing that leverages short-form clips form podcasts and webinars in a way that keeps content marketing from sucking the soul out of your business!

    ABOUT VIDEO MOJO

    Video Mojo a playful exploration of the leading edge of video & social media marketing hosted by award-winning media innovator, Jon Leland of http://combridges.com.

    Watch more Video Mojo video podcasts here: https://combridges.com/blog

    Please connect with us or subscribe to our free Luscious Links emails here: 

    https://play.combridges.com/links

    RESOURCE LINKS FROM THIS EPISODE:

    Stuart Balcombe, co-founder of Procket


    https://useprocket.com
    https://twitter.com/stubalcombe 

    Descript, revolutionary, transcript-based video editing software:


    https://www.descript.com/

    CoSchedule Headline Studio:


    https://coschedule.com/headline-studio

    Julian Shapiro:


    https://twitter.com/julian 
    https://twitter.com/GrowthTactics

    Writing Well, Julian Shapiro’s writing guide:


    https://www.julian.com/guide/write/intro 

    Blake Emal:


    https://twitter.com/heyblake 
    https://twitter.com/copy_ai

    Dave Gerhardt:


    https://www.linkedin.com/in/davegerhardt/

    DGMG University (paid resources & community for B2B marketers): 


    https://dgmg.davegerhardt.com/ 
    https://twitter.com/davegerhardt
    https://twitter.com/Privy 

    Ship 30 for 30:


    https://ship30for30.com/

    Nicholas Cole:


    https://twitter.com/nicolascole77

    Book: The Art & Business of Online Writing:


    http://www.nicolascole.com/bookstore/the-art-and-business-of-online-writing


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    • 31 min
    Why Is Your Podcast Audio Only? Upgrade to Video for Increased Engagement.

    Why Is Your Podcast Audio Only? Upgrade to Video for Increased Engagement.

    Content marketing promises increased social media engagement; but for many marketers these promises fall short. 

    The reality is that podcasting—and especially video podcasting—can deliver real engagement when they provide authentically meaningful conversations that can then be amplified across multiple social media channels.

    The key ingredients of a successful podcast powered this kind of content marketing strategy is illuminated in this Video Mojo conversation between podcast industry leader, Casted CEO, Lindsay Tjepkema and video visionary and host, Jon Leland. 

    KEY TAKE-AWAYS FROM THIS CONVERSATION:


    Don’t Serve Algorithms Over Audiences
    Start with Conversations, Not Keywords
    Conversation, Not Content, is King
    Making your Podcast into a Video Podcast Makes It More Engaging
    Business-to-Business is Human-to-Human
    Create Marketing that Matters by Having Conversations Worth Having

    ABOUT VIDEO MOJO
    Video Mojo a playful exploration of the leading edge of video & social media marketing hosted by award-winning media innovator, Jon Leland of http://combridges.com.

    Follow Jon at @joncombridges on Instagram, Twitter, TikTok, or Clubhouse.

    RESOURCE LINKS IN THIS EPISODE:


    Casted, content marketing software platform:
    https://www.casted.us/ 
    "Podcasting: Your Content Marketing Engine," MarketingProfs article:
    https://www.marketingprofs.com/articles/2021/44176/your-new-content-marketing-engine-podcasting
    Behind the Scenes of the Latest Innovations at Twitter, including recording of Twitter Spaces:
    https://www.theverge.com/22319527/twitter-kayvon-beykpour-interview-consumer-product-decoder

    FOR MORE INFO OR TO STAY CONNECTED
    https://play.combridges.com/links

    Thanks!


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    Send in a voice message: https://anchor.fm/video-mojo/message

    • 20 min

Customer Reviews

5.0 out of 5
3 Ratings

3 Ratings

The Stop Smoking Guy ,

Mojo podcast

I appreciate that Jon not only gives us the why’s , he gives us the hows of getting our offerings out to the word. I am eager for more training.

Suzflt ,

This guy's got it!

Jon Leland has taught me so much about how to use videos on the Web. He's the real deal, with bonafide industry experience and everything. Love his authenticity ... I even get a smile as I work through the marketing techniques. Thanks Jon! Great work!

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