Video Through the Marketing Funnel The Video Reformation

The quantity, quality, and cost of your B2B video content can differ based on where you're putting it in your marketing funnel.
On this episode, Ben and Justin discuss how your video content may change based on where it lives in the marketing funnel. Some of those differences include the type of video content you need to create, how much you should budget for video, and the scope and scale of your video production.
This episode is brought to you by Whipper Capper.