4 episodes

Podcast by Propeller Group

Views on the News Propeller Group

    • Business

Podcast by Propeller Group

    Views on the News: John Lewis, Walmart and the Battle of the Bargains

    Views on the News: John Lewis, Walmart and the Battle of the Bargains

    Propeller’s Views on the News is a news review podcast, in which three topical news stories are dissected by expert guests each giving their perspective on what it means for our industry.

    Guests will be drawn from across the media and marketing spectrum and sometimes will include our own clients.

    On this episode we discuss the rollercoaster year in ecommerce - and we're joined by Mona Nikzad, Digital & E-Commerce Marketing Strategist at Organix Brands, Sandra Perriot, Strategy Director for Commerce, retail and experience at Cheil UK, Janis Thomas, Ecommerce & Marketing Director at Look Fabulous Forever and Helen Slaven, Chief Revenue Officer at Poq Commerce.

    • 20 min
    Views on the News: Events, Entertainment and the sound of a Brandemic

    Views on the News: Events, Entertainment and the sound of a Brandemic

    On this episode of Views on the News we speak to Charles Gadsdon, Global Director of Growth at MassiveMusic and George Wood, founder of Luna Cinema, to discuss how brands have replaced events, how events are going to change - and why brands have spent lockdown competing to sound the same.

    • 13 min
    Views on the News: CMO Special – how should brands communicate through crisis?

    Views on the News: CMO Special – how should brands communicate through crisis?

    Propeller’s Views on the News is a news review podcast, in which three topical news stories are dissected by three expert guests each giving their perspective on what it means for brands, what it tells us about the future of advertising - and what the unintended consequences could be. Guests will be drawn from across the media and marketing spectrum and sometimes will include our own clients.

    This episode is a CMO special - and so we're joined by Pete Markey, CMO at TSB, Zoe Clapp, CMO at Premiership Rugby, and Simon Lloyd, CMO and IceLolly.com, to discuss how brands communicate through a crisis.

    • 16 min
    Views on the News - Streaming, cookies and policing the internet

    Views on the News - Streaming, cookies and policing the internet

    Propeller’s Views on the News is a news review podcast, in which three topical news stories are dissected by three expert guests each giving their perspective on what it means for brands, what it tells us about the future of advertising - and what the unintended consequences could be. Guests will be drawn from across the media and marketing spectrum and sometimes will include our own clients.

    In this episode we are joined by Danny Donovan, UK CEO of MullenLowe MediaHub, Liz Duff, Head of Media & Investment at Total Media and Michael Parkes, CRO at VideoAmp to discuss the ongoing streaming wars, the cookie-pocalyspse and the not-so-straightforward task of policing the internet.

    • 19 min

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