68 episodes

Get VIP Access today! VIP stands for Visibility, Impact, Profit and this podcast will get you inspired and fired up about content creation and marketing yourself and your brand. Get marketing and mindset strategies, actionable tips, and the motivation you need to land more clients, nurture your leads, and position yourself as an expert in your industry. Through her company, VIP Digital Content, Melanie provides her clients with content marketing strategies so they can land more clients with engaging marketing. A small business owner since 2012, Melanie understands the entrepreneurial journey and that it truly takes a village. She has worked as a print, radio, and TV journalist and as a PR specialist in Hollywood. Melanie has won numerous journalism awards and received her Master’s Degree in Broadcast Journalism from the University of Southern California. Learn more at https://vipdigitalcontent.com/

VIP Access Melanie Herschorn

    • Business
    • 5.0 • 8 Ratings

Get VIP Access today! VIP stands for Visibility, Impact, Profit and this podcast will get you inspired and fired up about content creation and marketing yourself and your brand. Get marketing and mindset strategies, actionable tips, and the motivation you need to land more clients, nurture your leads, and position yourself as an expert in your industry. Through her company, VIP Digital Content, Melanie provides her clients with content marketing strategies so they can land more clients with engaging marketing. A small business owner since 2012, Melanie understands the entrepreneurial journey and that it truly takes a village. She has worked as a print, radio, and TV journalist and as a PR specialist in Hollywood. Melanie has won numerous journalism awards and received her Master’s Degree in Broadcast Journalism from the University of Southern California. Learn more at https://vipdigitalcontent.com/

    Finding you purpose with Jacinda Jacobs

    Finding you purpose with Jacinda Jacobs

    Every woman entrepreneur has a unique purpose, but sometimes it's hard for her to determine what that truly is. That's why Episode 68 of the VIP Access Podcast is about finding  your purpose with Jacinda Jacobs.

    You’ve written a book…now what? If you’re ready to become a thought leader in your space, you need a simple content marketing strategy that creates excitement around your book and your brand and helps you make a big impact. Schedule your complimentary Strategy Call with Melanie at contentstrategycall.com today.

    In this episode of the VIP Access Podcast, I'm chatting with Jacinda Jacobs, a media guru with 20+ years on radio and TV.  She's been an in-arena host for the NBA's Charlotte Hornets since 2014, alongside her co-host and husband Flyty.  She's also the author of Uniquely Qualified which has since launched her into another career field as a business coach or as she likes to call herself, a Purpose Pusher. 

    Some of the talking points Jacinda and I go over in this episode include:


    How to determine your purposeDefinitions of successWhat makes you uniquely qualifiedHow to plan for change
    You can grab your copy of Uniquely Qualified here. 

    Be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.
    Thank you for listening!
    If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me.  And don’t forget to subscribe, rate, and review the podcast and tell me your key takeaways!
    CONNECT WITH MELANIE HERSCHORN:
    Schedule a Call with Melanie!
    Are you showing your AUTHOR-ity online? Take the quiz to find out!
    Follow me on Instagram

    • 24 min
    Write Your Book to Grow Your Business with Kelly Irving

    Write Your Book to Grow Your Business with Kelly Irving

    A book is a product of who you are, what you do, and your business as a whole. That’s why Episode 67 of the VIP Access Podcast is all about writing a book to grow your business.


    You’ve written a book...now what? If you’re ready to become a thought leader in your space, you need a simple content marketing strategy that creates excitement around your book and your brand and helps you make a big impact. Schedule your complimentary Strategy Call with Melanie at contentstrategycall.com today.


    In this episode of the VIP Access Podcast, I’m chatting with Kelly Irving, a best-selling Book Coach, Editor, and Creator of the Expert Author Academy. She helps change-makers author work that matters and makes an impact. She also nurtures authors from idea to implementation.


    Some of the talking points Kelly and I go over in this episode include:
    The challenges of writing a bookThe Why, the What, and the HowThe tangible goalsUsing your book as a business tool
    Your book is the best marketing tool you can create. You can leverage your book to engage with new and prospective clients. Be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.


    Thank you for listening!


    If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate, and review the podcast and tell me your key takeaways!


    CONNECT WITH MELANIE HERSCHORN:


    Schedule a Call with Melanie!
    Are you showing your AUTHOR-ity online? Take the quiz to find out!
    Follow me on Instagram

    • 26 min
    The Power of Messaging with Veronica Hoddenbagh

    The Power of Messaging with Veronica Hoddenbagh

    Clear messaging helps attract and build trust with your ideal audience. When you sit down to create any content, remember that the person reading it is thinking, "What is in it for me?" . That’s why Episode 66 of the VIP Access Podcast is all about The Power of Messaging.


    You’ve written a book...now what? If you’re ready to become a thought leader in your space, you need a simple content marketing strategy that creates excitement around your book and your brand and helps you make a big impact. Schedule your complimentary Strategy Call with Melanie at contentstrategycall.com today.


    In this episode of the VIP Access Podcast, I’m chatting with Veronica Hoddenbagh, a Social Worker turned Mindset Coach and Messaging Strategist. She is passionate about helping people to grow their mindset and create messaging that attracts leads, pre-qualifies the BEST leads, and cuts sales time in half.


    Some of the talking points Veronica and I go over in this episode include:
    Her storyThe Genuine OfferGreat tips for messaging to gain people's trustThe 6 key questions
    Good communication is always the best tool to help you deeply understand where your clients stand and what will truly resonate with them. Be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.


    Thank you for listening!


    If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate, and review the podcast and tell me your key takeaways!


    CONNECT WITH MELANIE HERSCHORN:


    Schedule a Call with Melanie!
    Are you showing your AUTHOR-ity online? Take the quiz to find out!
    Follow me on Instagram
    Join the Sparkles and Strategy Facebook group

    • 21 min
    Publicity as a Lead Generator with Esther Kiss

    Publicity as a Lead Generator with Esther Kiss

    Publicity helps you present your brand to the world. A good public relations strategy can help position you as the 'go-to authority' in your field. That’s why Episode 65 of the VIP Access Podcast is all about Publicity as a Lead Generator.


    You’ve written a book...now what? If you’re ready to become a thought leader in your space, you need a simple content marketing strategy that creates excitement around your book and your brand and helps you make a big impact. Schedule your complimentary Strategy Call with Melanie at contentstrategycall.com today.


    In this episode of the VIP Access Podcast, I’m chatting with Esther Kiss, a serial entrepreneur, business mentor, and publicity and marketing expert. She’s the founder of Born To Influence, a one-of-a-kind publicity agency specializing in helping experts and personal brands get more credibility, leads and sales.


    Some of the talking points Esther and I go over in this episode include:
    Defining publicity and its benefitsHaving a book and going after a traditional publicityHow to monetize your publicityThe range of time needed to garner publicity
    With proper publicity, you can get visible on many platforms to generate more leads and sales. Be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.


    Thank you for listening!


    If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate, and review the podcast and tell me your key takeaways!


    CONNECT WITH MELANIE HERSCHORN:
    Schedule a Call with Melanie!
    Are you showing your AUTHOR-ity online? Take the quiz to find out!
    Follow me on Instagram
    Join the Sparkles and Strategy Facebook group

    • 22 min
    Storytelling from the Stage with Johanna Walker

    Storytelling from the Stage with Johanna Walker

    A story is the shortest distance between two people. We establish a connection by making your audience feel you and be inspired to take action through storytelling. That’s why Episode 64 of the VIP Access Podcast is all about Storytelling from the Stage! 


    You’ve written a book...now what? If you’re ready to become a thought leader in your space, you need a simple content marketing strategy that creates excitement around your book and your brand and helps you make a big impact. Schedule your complimentary Strategy Call with Melanie at contentstrategycall.com today.


    In this episode of the VIP Access Podcast, I’m chatting with Johanna Walker, a keynote speaker and a workshop facilitator who helps entrepreneurs, leaders, and movers and shakers craft talks and presentations around stories that matter.


    Some of the talking points Johanna and I go over in this episode include:
    The importance of storytelling in your marketingHow stories are a shortcut to making connectionsWeaving stories into your signature talkUsing fear as a doorway to your power
    Storytelling is a key element in any talk you give. Your audience should be able to see themselves in your stories so they can become enrolled in your overall mission of your book and brand. Be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.

    Thank you for listening!

    If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate, and review the podcast and tell me your key takeaways!

    CONNECT WITH MELANIE HERSCHORN:
    Schedule a Call with Melanie!
    Are you showing your AUTHOR-ity online? Take the quiz to find out!
    Follow me on Instagram
    Join the Sparkles and Strategy Facebook group

    • 22 min
    Getting Consistent, Qualified Leads with Cat Stancik

    Getting Consistent, Qualified Leads with Cat Stancik

    It’s time to stop dreaming and start signing your dream clients. The best way to do that is to make sure your pipeline is filled with people in your ideal target market. That’s why Episode 63 of the VIP Access Podcast is about getting consistent, qualified leads! 


    You’ve written a book...now what? If you’re ready to become a thought leader in your space, you need a simple content marketing strategy that creates excitement around your book and your brand and helps you make a big impact. Schedule your complimentary Strategy Call with Melanie at contentstrategycall.com today.


    In this episode of the VIP Access Podcast, I’m chatting with Cat Stancik, known as The LEAD Boss. She supports time-crunched CEOs and expert entrepreneurs to implement and leverage a simple and strategic approach to consistently fill their pipeline with highly qualified organic leads.


    Some of the talking points Cat and I go over in this episode include:
    What it means to be The Lead BossHow to create a Firework ExperienceWhy ”Bro Marketing” is a no-noBuilding a “YES” pipeline
    When you focus on a long-term strategy, it drives every aspect of your business. Be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.


    Thank you for listening!


    If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate, and review the podcast and tell me your key takeaways!


    CONNECT WITH MELANIE HERSCHORN:


    Schedule a Call with Melanie!
    Are you showing your AUTHOR-ity online? Take the quiz to find out!
    Follow me on Instagram
    Join the Sparkles and Strategy Facebook group

    • 20 min

Customer Reviews

5.0 out of 5
8 Ratings

8 Ratings

L2thePierce ,

Melanie is the best

Melanie is precise and impactful. She also truly cares about her clients! A must listen.

JJ Lifecoaching ,

Melanie is the marketing master!

Melanie knows all the ins and outs of being a female entrepreneur. And she truly wants to share her knowledge. She has a gift and loves to give that gift to women who need it. This podcast is a must listen!

Jen90453 ,

Real advice for the real world

Honest, authentic and easy to listen to.