53 episodes

Get VIP Access today! VIP stands for Visibility, Impact, Profit and this podcast will get you inspired and fired up about content creation and marketing yourself and your brand. Get marketing and mindset strategies, actionable tips, and the motivation you need to land more clients, nurture your leads, and position yourself as an expert in your industry. Through her company, VIP Digital Content, Melanie provides her clients with content marketing strategies so they can land more clients with engaging marketing. A small business owner since 2012, Melanie understands the entrepreneurial journey and that it truly takes a village. She has worked as a print, radio, and TV journalist and as a PR specialist in Hollywood. Melanie has won numerous journalism awards and received her Master’s Degree in Broadcast Journalism from the University of Southern California. Learn more at https://vipdigitalcontent.com/

VIP Access Melanie Herschorn

    • Business
    • 5.0 • 8 Ratings

Get VIP Access today! VIP stands for Visibility, Impact, Profit and this podcast will get you inspired and fired up about content creation and marketing yourself and your brand. Get marketing and mindset strategies, actionable tips, and the motivation you need to land more clients, nurture your leads, and position yourself as an expert in your industry. Through her company, VIP Digital Content, Melanie provides her clients with content marketing strategies so they can land more clients with engaging marketing. A small business owner since 2012, Melanie understands the entrepreneurial journey and that it truly takes a village. She has worked as a print, radio, and TV journalist and as a PR specialist in Hollywood. Melanie has won numerous journalism awards and received her Master’s Degree in Broadcast Journalism from the University of Southern California. Learn more at https://vipdigitalcontent.com/

    The 360° Approach To Self-Care with Barbie Haven

    The 360° Approach To Self-Care with Barbie Haven

    How do we really define self-care? Is it by simply having a bubble bath surrounded by your sweet-smelling scented candles while sipping your fave cosmopolitan? Sorry to burst your bubble my friend but it’s way more than that. Self-care is intentionally doing things that maintain or improve your mental or physical health. It is tending to the needs that require your attention in your life and implementing these things every day. That’s why episode 53 of the VIP Access Podcast is about the 360° Approach To Self-Care. 


    In this episode of VIP Access Podcast, Barbie Haven, an Author, Certified Life Coach, and CEO of Desired Lives, is sharing how to achieve a more balanced way of living through knowing the benefits of self-care. Some of the talking points Barbie and I go over in this episode include:


    Defining what self-care is and its importanceMaking a list of things that you are responsible for Values: Who you are vs. the stereotypeUnderstanding “belief change works”

    Self-care isn't a one-size-fits-all plan. It is a customized list according to your needs and the present situation. What works for other people might not work for you, and vice versa. That is why it is very important to take note of the negotiable and non-negotiable things in your life that has a huge impact on your well-being both mentally and physically. Be sure to tune in to all the episodes to receive tons of practical marketing tips and to hear even more about the points outlined above.


    Thank you for listening!


    If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate, and review the podcast and tell me your key takeaways!


    CONNECT WITH MELANIE HERSCHORN:
    Schedule a Call with Melanie!
    Is your content marketing building your AUTHOR-ity? Take the quiz to find out!
    Follow me on Instagram
    Join the Sparkles and Strategy Facebook group

    • 15 min
    You wrote the book...now what?

    You wrote the book...now what?

    You’ve spent so much time and energy birthing your book. You’ve been so focused on the launch. But to grow a community of raving fans, you know you need more. That’s why episode 52 of the VIP Access Podcast is about the Content Marketing Strategy after writing a book! 
    In this episode of VIP Access Podcast, I’m sharing how to leverage your book for your marketing efforts and ways to grow your brand as a whole. Some of the talking points I go over in this episode include:
    The Content Marketing Strategy after writing the bookThe best Social Media Platform you should use and concentrate onPlanning Tools you need to use  Email Marketing StrategyThere are so many things you can do to create excitement around your book and your brand. Be sure to tune in to all the episodes to receive tons of practical marketing tips and to hear even more about the points outlined above.
    Thank you for listening!
    If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate, and review the podcast and tell me your key takeaways!


    CONNECT WITH MELANIE HERSCHORN:
    Schedule a Call with Melanie!
    Is your content marketing building your AUTHOR-ity? Take the quiz to find out!
    Follow me on Instagram
    Join the Sparkles and Strategy Facebook group

    • 12 min
    Collaboration, Growth, and Power Partners with Meghann Conter

    Collaboration, Growth, and Power Partners with Meghann Conter

    Goodbye to the old way of networking and here’s to The Power Partners System. When you clearly know the target audience you want to reach and focus on the goals you set for your business, there’s no doubt that you will achieve success. That’s why episode 51 of the VIP Access Podcast is about Collaboration, Growth, and Power Partners! 


    In this episode of VIP Access Podcast, Meghann Conter, founder of The Dames and The Mistress of Marketing, is sharing what a Power Partners System is all about and how to identify who they are. Some of the talking points Meghann and I go over in this episode include:


    What is Power Partners System The four (4) categories of the Power Partners SystemThe marketing techniques you ultimately needThe importance of knowing your Center of Influence

    The foundation of successful marketing is to find your specific audience and when you do, you need to nurture them because these same people will give you more leads and will help your business grow. Be sure to tune in to all the episodes to receive tons of practical marketing tips and to hear even more about the points outlined above.


    Thank you for listening!


    If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate, and review the podcast and tell me your key takeaways!


    CONNECT WITH MELANIE HERSCHORN:


    Schedule a Call with Melanie!
    Is your content marketing building your AUTHOR-ity? Take the quiz to find out!
    Follow me on Instagram
    Join the Sparkles and Strategy Facebook group

    • 19 min
    Staying the Course with your Marketing Strategy

    Staying the Course with your Marketing Strategy

    The next time the algorithm changes or you do a new marketing strategy but don’t make the impact financially you wanted, fret not: today we are talking about the ONE marketing strategy that stands the test of time. Literally. Today’s episode 50 of the VIP Access Podcast is about staying the course in your marketing strategy!

    Are you a coach, consultant or speaker who’s written a book? If you’re ready to leverage your book and implement a content marketing strategy that's uniquely you to attract and nurture your ideal clients, book your free 45-minute Sparkles & Strategy Call with Melanie at contentstrategycall.com today.
    In this episode of VIP Access Podcast, I’m sharing the importance of sticking with it and how this one marketing strategy will keep you cool-headed when something out of your control happens. 
    Some of the talking points I go over in this episode include:
    Why you should stick with your marketing plan, and ways you can make sure you don’t forget to stay accountable to your decisions.Statistics of popular social media platforms and which platforms may be worth more of your time and attention.How to create the perfect, consistent marketing strategy for YOU.Engagement isn’t just a buzzword! How to stay consistent with simple engagement tips to keep you engaging and know your community members closely.Staying consistent doesn’t actually mean more work. It’s more patience and more strategy, but actually can be less energy towards new plans and new content. You can do it! So be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.
    Thank you for listening!
    If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate, and review the podcast and tell me your key takeaways!
    CONNECT WITH MELANIE HERSCHORN:
    Schedule a Call with Melanie!
    Is your content marketing building your AUTHOR-ity? Take the quiz to find out!
    Follow me on Instagram
    Join the Sparkles and Strategy Facebook group

    • 14 min
    Developing an invincible work/life balance with Alaina Schwartz

    Developing an invincible work/life balance with Alaina Schwartz

    Juggling everything in your personal and professional life can cause you to stall in business growth or damage relationships with those you love. That’s why episode 49 of the VIP Access Podcast is about developing an invincible work/life balance with Alaina Schwartz.
    Are you a coach, consultant or speaker who’s written a book? If you’re ready to leverage your book and implement a content marketing strategy that's uniquely you to attract and nurture your ideal clients, book your free 45-minute Sparkles & Strategy Call with Melanie at contentstrategycall.com today.
    In this episode of the VIP Access Podcast, Alaina Schwartz, founder of Alaina Schwartz, and I discuss how you can grow your business while maintaining a balance between your personal and professional life.
    Some points Alaina and I discuss in this episode include:
    The biggest myth about business successHow to show up in your personal lifeSteps you can take right now to have balanceFocusing on the things you CAN controlYour business and relationships can thrive when you develop a work/life balance.
    Thank you for listening!
    If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
    CONNECT WITH MELANIE HERSCHORN:
    Schedule a Call with Melanie!
    Is your Content helping you land clients? Take the quiz to find out!
    Follow me on Instagram
    Join the Sparkles and Strategy Facebook group

    • 19 min
    Becoming a Successful Author with Juliet Clark

    Becoming a Successful Author with Juliet Clark

    Writing a book is an amazing way to generate leads and create excitement about your business but, there is a RIGHT way to do it. That’s why episode 48 of the VIP Access Podcast is about Becoming a Successful Author with Juliet Clark.
    Are you a coach, consultant or speaker who’s written a book? If you’re ready to leverage your book and implement a content marketing strategy that's uniquely you to attract and nurture your ideal clients, book your free 45-minute Sparkles & Strategy Call with Melanie at contentstrategycall.com today.
    In this episode of the VIP Access Podcast, Juliet Clark, founder of Super Brand Publishing, and I discuss how writing a book can garner valuable leads for your business and exponential growth for your brand. 
    Some points Juliet and I discuss in this episode include:
    Effective ways to write a bookThe importance of working with a book coachWhat you should include in your writingSuccessfully completing and publishing your bookYour audience is ready for your expertise, so write that book and share it.
    Thank you for listening!
    If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
    CONNECT WITH MELANIE HERSCHORN:
    Schedule a Call with Melanie!
    Is your Content helping you land clients? Take the quiz to find out!
    Follow me on Instagram
    Join the Sparkles and Strategy Facebook group

    • 18 min

Customer Reviews

5.0 out of 5
8 Ratings

8 Ratings

L2thePierce ,

Melanie is the best

Melanie is precise and impactful. She also truly cares about her clients! A must listen.

JJ Lifecoaching ,

Melanie is the marketing master!

Melanie knows all the ins and outs of being a female entrepreneur. And she truly wants to share her knowledge. She has a gift and loves to give that gift to women who need it. This podcast is a must listen!

Jen90453 ,

Real advice for the real world

Honest, authentic and easy to listen to.

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