134 episodes

The VIP Nutrition Coach Podcast (formerly Beyond Macros Podcast) is a show for nutrition coaches and health coaches who want to have more freedom & more impact by and scaling a VIP online coaching business.

Episodes will be on topics that include:
• Finding clients on social media (without cold-pitching)
• Creating a VIP experience for your clients (so they never want to leave)
• Scaling with automated lead generation & nurture (so you aren't stuck hustling for every client)
• and more!

Subscribe wherever you listen to podcasts.

VIP Nutrition Coach Podcast Matthew Walrath

    • Health & Fitness
    • 4.5 • 48 Ratings

The VIP Nutrition Coach Podcast (formerly Beyond Macros Podcast) is a show for nutrition coaches and health coaches who want to have more freedom & more impact by and scaling a VIP online coaching business.

Episodes will be on topics that include:
• Finding clients on social media (without cold-pitching)
• Creating a VIP experience for your clients (so they never want to leave)
• Scaling with automated lead generation & nurture (so you aren't stuck hustling for every client)
• and more!

Subscribe wherever you listen to podcasts.

    Surprising Feature To Put In A High Ticket Coaching Program

    Surprising Feature To Put In A High Ticket Coaching Program

    If you know you need to increase your prices, but you’re afraid you’ll lose clients and sales - I’ve got good news.



    Over the next 5 minutes, I am going to walk you through how I have structured price increases to make sure clients are happy to pay the increased rate to work with me.



    And if you’d like to get access to a 3-day course where we show you how to build and sell a $1k coaching program, just type “offer1k” in the chat below.



    For those of you who don’t know me… My name is Matt Walrath, I’m the co-owner of Beyond Macros a nutrition coaching business that served over 1000 high ticket nutrition clients, and now I teach nutrition coaches like you how to build a nutrition coaching business you are proud of through our VIP Coach mentorship Programs.



    Over the next 5 minutes, I am going to walk you through how I have structured price increases to make sure clients are happy to pay the increased rate to work with me.



    Main Points

    -Profit increase from increased rates

    Ex. $15→25 is less than 50% price increase but increased margin from $10→20 = 100% profit increase. Even if ½ as many customers you still have 50% increased profit.

    Ex. 20 people buy at $10 margin = $200 profit

    Ex. 10 people buy at $20 margin = $200 profit

    Which is riskier?

    -Transitional rate for current clients + scarcity

    -Increased rate for new clients



    And if you’d like to get access to a 3-day course where we show you how to build and sell a $1k coaching program, just type “offer1k” in the chat below.

    • 6 min
    It’s Too Expensive Objection Handling BEFORE The Call

    It’s Too Expensive Objection Handling BEFORE The Call

    Your sales script is not the reason you’re getting price objections, so tweaking your sales script won’t overcome these objections.



    If you want to sell your coaching programs without getting price and “I have to think about it” objections, over the next 5-minutes I am going to show you how to fix the root of the issue.



    And if you’d like to get my authority roadmap for killing price objections before they happen comment “authority” below this video.



    For those of you who don’t know me… My name is Matt Walrath, I’m the co-owner of Beyond Macros a nutrition coaching business that served over 1000 high ticket nutrition clients, and now I teach nutrition coaches like you how to build a nutrition coaching business you are proud of through our VIP Coach mentorship Programs.



    If you want to sell your coaching programs without getting price and “I have to think about it” objections, over the next 5-minutes I am going to show you how to fix the root of the issue.



    Main Points

    -Not about script, about authority

    -Build authority in concentric circles

    -Social proof via VIP experience + Borrowed Audiences



    So, if you’d like to get my authority roadmap for killing price objections before they happen comment “authority” below this video.

    • 5 min
    3 Things to Include In Your High Ticket Coaching Offer to Help Clients Get Massive Results

    3 Things to Include In Your High Ticket Coaching Offer to Help Clients Get Massive Results

    3 Things to Include In Your High Ticket Coaching Offer to Help Clients Get Massive Results


    I know you want to help your clients achieve a life-changing transformation… and want to make a living, too! Over the next few minutes I am going to tell you the 3 things every high ticket coaching offer needs to have to help you create more impact and income.



    Because you are the type of Coach who loves helping your clients get massive results, AND you want to make coaching your full-time career, we want to teach you how to create offers that your soulmate clients are willing to invest $1K or more in. Type “offer1K” below and we’ll give you access to a 3-day course where we show you how to build and sell your $1K coaching offer!



    For those of you who don’t know me… My name is Kate Jaramillo, I’m the co-owner of Beyond Macros, where we have helped 100’s of side-hustling health coaches just like you to go full time in your nutrition coaching business through our VIP Coach mentorship Programs.



    and since I know you want to help your clients achieve a life-changing transformation… and want to make a living, too - without working 24/7 - I am going to tell you the 3 things every high ticket coaching offer needs to have to help you create more impact and income.



    You ARE the type of Coach who loves helping your clients get massive results, AND you want to make coaching your full-time career, so, we want to teach you how to create offers that your soulmate clients are willing to invest $1K or more in. Type “offer1K” below and we’ll give you access to a 3-day course where we show you how to build and sell your $1K coaching offer!

    • 5 min
    5 Things To Consider Before Launching A Group Coaching Program

    5 Things To Consider Before Launching A Group Coaching Program

    5 Things to Consider Before Launching a Group Coaching Program



    If you’ve been thinking about launching a group coaching program, listen up! Over the next few minutes I am going to talk to you about the 5 things you need to consider before you invest time and money in creating and launching a group coaching program.



    Want to learn how to create offers that your soulmate clients are willing to invest $1K or more in? Type “offer1K” below and we’ll give you access to a 3-day course where we show you how to build and sell your first $1K coaching offer!



    For those of you who don’t know me… My name is Kate Jaramillo, I’m the co-owner of Beyond Macros, where we have helped 100’s of side-hustling health coaches just like you to go full time in your nutrition coaching business through our VIP Coach mentorship Programs.



    and since I know so many of you have been wondering if you should have a group coaching program, I am psyched to share the 5 things you need to consider before creating and launching this type of offer.



    If you are a Coach who wants to create massive impact AND income, then you’ve got to learn how to build and sell a $1K+ coaching offer. Type “offer1K” in the comments and we’ll give you access to a 3-day course where we help you do just that!

    • 6 min
    Surprising Feature To Put In A High Ticket Coaching Program

    Surprising Feature To Put In A High Ticket Coaching Program

    There was one surprising feature of my $1k per month nutrition coaching program that helped clients get better results and actually saved me a lot of time. And that is, that I offered clients unlimited support.   



    You might be thinking “but how?!”  



    So, over the next 5 minutes, I am going to show you exactly what that looked like, and why it actually saved me time and got better results for my clients.  



    And if you’d like to get access to a 3-day course where we show you how to build and sell a $1k coaching program, just type “offer1k” in the chat below.  



    For those of you who don’t know me… My name is Matt Walrath, I’m the co-owner of Beyond Macros a nutrition coaching business that served over 1000 high ticket nutrition clients, and now I teach nutrition coaches like you how to build a nutrition coaching business you are proud of through our VIP Coach mentorship Programs.  



    Over the next 5 minutes, I am going to show you exactly what unlimited support looked like, and why it actually saved me time and got better results for my clients.  



    Main Points 

    -They’re busy & won’t abuse 

    -Support when they need it, convenient 

    -Seasons of their journey 

    - sometimes more support, sometimes cruising.  



    And if you’d like to get access to a 3-day course where we show you how to build and sell a $1k coaching program, just type “offer1k” in the chat below.

    • 5 min
    How To Get Coaching Clients Without Social Media

    How To Get Coaching Clients Without Social Media

    If you feel burnt out on the social media selling grind, here’s three offline lead generation strategies I used that helped me grow my nutrition business to over 1000 high ticket clients.

    Over the next 5 minutes, I am going to tell you about how I both got my first few online coaching clients from in real life lead generation strategies, and how I leveraged this into growing a staff of 6 coaches and over 1000 clients served.

    And if you want a cheat sheet to help you start with my top offline lead generation strategies, comment “IRL” below and I’ll send it over to you for free.

    For those of you who don’t know me… My name is Matt Walrath, I’m the co-owner of Beyond Macros a nutrition coaching business that served over 1000 high ticket nutrition clients, and now I teach nutrition coaches like you how to build a nutrition coaching business you are proud of through our VIP Coach mentorship Programs.

    and in the next 5 minutes, I am going to show you how I went from charging $200 per month to $1000 per month as a nutrition coach.



    Main Points

    -Client Launchpad

    -Workshops

    -Referral Partners

    Leveraged to online presence, role of social media



    And if you want a cheat sheet to help you start with my top offline lead generation strategies, comment “IRL” below and I’ll send it over to you for free.

    • 6 min

Customer Reviews

4.5 out of 5
48 Ratings

48 Ratings

lunamelody13a ,

Essential fitness podcast

Not only does this podcast give pointers on stretching activities and fitness advice, but it focuses on the importance of sleep, our thought patterns, and many more essential elements to becoming the fittest, happiest, healthiest version of ourselves. This has changed my life, and I’ve even lost a couple of pounds. Thank you!!

GS Nation ,

Such a well produced podcast!!

Absolutely love this podcast! It is SO well produced, and Matt does an incredible job of taking an hour+ long interview and paring it down to a 15-20 minute show full of gems. He and his guests are knowledgeable and committed to bettering the lives of those around them. Please give it a listen!

-Syd W. ,

Short. Sweet. Insightful. Applicable.

Recently purchased a BeyondMacro meal and macro plan and joined the community. These podcasts are an awesome resource for answering questions when affording a nutrition coach isn’t possible for me. Matt is clear, and backs up his statements with studies but without losing me to the drone of science jargon. Interesting topics and guests with realistic directions on how to apply what I learn in my daily life.

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