98 episodes

The VIP Nutrition Coach Podcast (formerly Beyond Macros Podcast) is a show for nutrition coaches and health coaches who want to have more freedom & more impact by and scaling a VIP online coaching business.

Episodes will be on topics that include:
• Finding clients on social media (without cold-pitching)
• Creating a VIP experience for your clients (so they never want to leave)
• Scaling with automated lead generation & nurture (so you aren't stuck hustling for every client)
• and more!

Subscribe wherever you listen to podcasts.

VIP Nutrition Coach Podcast Matthew Walrath

    • Health & Fitness
    • 4.5 • 46 Ratings

The VIP Nutrition Coach Podcast (formerly Beyond Macros Podcast) is a show for nutrition coaches and health coaches who want to have more freedom & more impact by and scaling a VIP online coaching business.

Episodes will be on topics that include:
• Finding clients on social media (without cold-pitching)
• Creating a VIP experience for your clients (so they never want to leave)
• Scaling with automated lead generation & nurture (so you aren't stuck hustling for every client)
• and more!

Subscribe wherever you listen to podcasts.

    TVNCP #5 How Justine Sells a $3k Nutrition Coaching Program Every Week

    TVNCP #5 How Justine Sells a $3k Nutrition Coaching Program Every Week

    Resources:
    ● Beyond Macros Website (https://beyondmacros.com/)

    Every nutrition coach dreams of having leads reach out to them one day instead of the other way around. What if I tell you there’s a way to make that dream happen?

    Let’s take a deep dive into this episode as Justine Arsenault, Nutrition Coach and Owner of BNA Nutrition, joins us today to share how she was able to effectively reel her customers in with little to no effort and sell a $3k program per week! We’ll go into how and why she shifted from a commodity offer to a no-competition offer, why asking for help is key to the success of your coaching business, how the automated trust machine training has helped grow her business, and more! There’s a lot of incredible insights to unload in this episode so tune in now!

    In this episode we cover:
    ● Justine’s process before and after working with Matt [1:25]
    ● Transitioning from a commodity offer to a monopoly offer [7:20]
    ● The end result of implementing the automated trust machine [9:37]
    ● Attracting clients in alignment with your best work [10:50]
    ● Client retention status despite 10x price increase [14:30]
    ● What systemization does to you and your business [16:50]
    ● Earning double income while working 4 hours a day [17:00]
    ● Justine advice to her former self [18:00]

    Ready to catch more knowledge bombs so you can experience the same entrepreneurial freedom? Knowledge shared is power multiplied! Make sure you join the Online Nutrition Coach Community Facebook group: https://www.facebook.com/groups/nutritioncoachcommunity

    Or, go to Beyond Macros Community: beyondmacros.com/community

    About Justine Arsenault:
    Justine Arsenault was initially charging $50 a month before upgrading to $500 a month after working with Matt. She is the Owner of BNA Nutrition, a coaching business that helps men and women lose weight and improve their relationship with food. Now, she continually earns profit weekly, successfully scaling her business in just a few months.

    Connect With Us:
    ● Subscribe on YouTube (https://www.youtube.com/channel/UC-zvoiDRbhuBcPlH5AYIGHQ/videos)
    ● Connect on LinkedIn (https://www.linkedin.com/company/beyond-macros/)
    ● Follow on Facebook (https://www.facebook.com/beyondmacros)
    ● Connect on Instagram (https://www.instagram.com/beyondmacros/)

    Where to Listen:
    ● Spotify: https://open.spotify.com/show/0rhQWHZPZf4cpfvzfFVIct?si=vvVIwzKXQLyWYJ9G02jEuw
    ● iTunes: https://podcasts.apple.com/us/podcast/vip-nutrition-coach-podcast/id1264742089
    ● Stitcher: https://www.stitcher.com/show/beyond-macros-podcast
    ● PodBean: https://www.podbean.com/podcast-detail/a3ng4-591c2/VIP-Nutrition-Coach-Podcast
    ● RadioPublic: https://radiopublic.com/vip-nutrition-coach-podcast-G4bkmO
    ● Castbox.fm: https://castbox.fm/channel/Beyond-Macros-Podcast-id2186017?country=us
    ● Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9yc3Muc2ltcGxlY2FzdC5jb20vcG9kY2FzdHMvMzI0My9yc3M

    If you liked this episode, please don’t forget to subscribe, rate, and share this podcast. Thanks for tuning in!

    • 21 min
    TVNCP #4 How to Serve 21,000 One-on-One Nutrition Coaching Clients with Michael Cazayoux and Adee Cazayoux of Working Against Gravity

    TVNCP #4 How to Serve 21,000 One-on-One Nutrition Coaching Clients with Michael Cazayoux and Adee Cazayoux of Working Against Gravity

    Resources:
    ● Beyond Macros Website (https://beyondmacros.com/)
    ● Be a Working Against Gravity coach (http://workingagainstgravity.com/artofcoaching)

    Getting a massive number of clients to sustain a freer lifestyle is what every nutrition coach dreams of. But the reality is we can only handle so much of them. It’s hard enough to take care of five or ten nutrition coaching clients. Imagine having to take care of more than 20,000.

    And yet, this power couple killed it.

    Working Against Gravity founders, Michael and Adee Cazayoux, share with us their exciting story on how they bumped up their client-base from five to 21,000 and still manage to maintain quality one-on-one nutrition coaching!

    If you’re having trouble providing quality coaching while juggling in between clients, aiming to have a program that produces lasting results so you can be your absolute best self, don’t miss out on this new episode.

    In this episode we cover:
    ● Working Against Gravity’s origin story [03:56]
    ● Taking great care of over 70 clients all at at the same time [06:17]
    ● Using systems to improve WAG’s sales and coaching process [06:25]
    ● Bringing in a-players to help out with the business [14:37]
    ● Maintaining quality coaching support with over 21k clients [20:39]

    Ready to discover the explosive growth strategies that worked for WAG VS. the strategies that didn’t work so you never have to go through them? Make sure you join the Online Nutrition Coach Community Facebook group: https://www.facebook.com/groups/nutritioncoachcommunity

    Or, go to Beyond Macros Community: beyondmacros.com/community

    About Michael and Adee Cazayoux:

    Meeting each other in 2015, Michael and Adee Cazayoux decided to start a nutrition coaching program that helps people, whether it be athletes, 9-5 office workers, adults in their mid-life crisis, to name a few, make a physical, mental, and emotional transformation to get them back to feeling 100%. Athletes of their own rights, they completely understand the need for a better, healthier lifestyle and are passionate about helping others make the change.

    Connect With Us:
    ● Subscribe on YouTube (https://www.youtube.com/channel/UC-zvoiDRbhuBcPlH5AYIGHQ)
    ● Connect on Instagram (https://www.instagram.com/beyondmacros/)

    If you liked this episode, please don’t forget to subscribe, rate, and share this podcast. Thanks for tuning in!

    • 27 min
    TVNCP #3 Offer Roast: Helping Coaches Create Irresistible Offers

    TVNCP #3 Offer Roast: Helping Coaches Create Irresistible Offers

    Resources:

    ● Beyond Macros Website (https://beyondmacros.com/)

    Got a problem with your offers and pitches but uncertain how to fix it?

    Today’s episode will be something unique as you get to witness a transformation on some sales offers through roleplay so you can be the go-to coach in your niche! Watch as I roast and give fitness coaches advice on improving their sales process to hone them to perfection. I’ll also expound on why clarity and specificity are important when making your pitch.

    Grab your pen, get ready, and tune in to this episode!


    In this episode we cover:

    ● Monopoly offer vs commodity offer [02:31]
    ● Getting Eric’s offer roasted [04:09]
    ● Bringing specific imagery in your offer [05:05]
    ● Structuring your sales conversation the right way [07:10]
    ● Eric’s sales pitch [16:59]
    ● Gems and opportunities in Eric’s sales pitch [18:00]
    ● Key takeaways in Eric’s roleplay [21:54]

    Ready to craft an irresistible offer that will help you stand out as a nutrition coach? We’re just getting started. Make sure you get the full access to this training.

    Join the Online Nutrition Coach Community Facebook group: https://www.facebook.com/groups/nutritioncoachcommunity

    Or, go to Beyond Macros Community: beyondmacros.com/community

    Connect With Us:

    ● Subscribe on YouTube (https://www.youtube.com/channel/UC-zvoiDRbhuBcPlH5AYIGHQ)
    ●  Connect on Instagram (https://www.instagram.com/beyondmacros/)

    If you liked this episode, please don’t forget to subscribe, rate, and share this podcast. Thanks for tuning in!

    • 23 min
    TVNCP #2 Jane's Covid Comeback - Scaling to $20k/month After The Pandemic Wiped Out Her Business

    TVNCP #2 Jane's Covid Comeback - Scaling to $20k/month After The Pandemic Wiped Out Her Business

    Resources:

    ● Beyond Macros Website (https://beyondmacros.com/)


    If there’s anything that’s certain, it’s that life is unpredictable. That’s why most of us end up sticking with our safe, soul-sucking, nine-to-five jobs. But if given the choice of hopping onto a business opportunity that offers more flexibility with your time, would you take that leap of faith?

    Certified Nutrition Coach, Jane Robertson, made the choice and saw massive gains during the pandemic. In this week’s episode, let’s all hear her success story on how she made an epic comeback and scaled her nutrition coaching business to $20k per month. We’ll talk about her business’ performance then and now, the lessons she picked up along the way, and more.

    Learn how you can scale your business even during a global crisis by tuning in to this episode!

    In this episode we cover:

    ● The current performance of Jane’s business [01:03]
    ● Getting more freedom and flexibility with her time [03:25]
    ● Her experiences and lessons learned when starting out with her business [07:19]
    ● Calculating opportunity costs [09:40]
    ● Taking a mindset shift around sales and lead generation [13:06]
    ● How to resonate and engage with your ideal client on social media [17:18]

    If you’re ready to skyrocket your sales and hear more about this life-changing success story, make you sure join the Online Nutrition Coach Community Facebook group: https://www.facebook.com/groups/nutritioncoachcommunity

    Or, go to Beyond Macros Community: beyondmacros.com/community

    About Jane:

    Owner and Nutrition Coach of Feel Great Revolution, Jane Robertson has seen much success with her business after working with Matt. She was a former Business Management Consultant for a company in New Zealand. After realizing she needed to catch a break, she started her own nutrition coaching business. In the ensuing ups and downs of her business, she is now getting more clients and is seeing more success despite the pandemic. Aside from managing her own business, she is also a Nutrition Coach for Precision Nutrition.

    Connect With Us:
    ● Subscribe on YouTube (https://www.youtube.com/channel/UC-zvoiDRbhuBcPlH5AYIGHQ)
    ● Connect on Instagram (https://www.instagram.com/beyondmacros/)

    If you liked this episode, please don’t forget to subscribe, rate, and share this podcast. Thanks for tuning in!

    • 22 min
    TVNCP #1 3 Ways to Get Coaching Leads in 2021

    TVNCP #1 3 Ways to Get Coaching Leads in 2021

    Resources:

    ● Beyond Macros Website (https://beyondmacros.com/)


    Once the Christmas season is over, most (if not all) are thinking of the same exact thing: to lose the weight they’ve gained over the holidays. But if every other nutrition and fitness coach already knows that, how do you make sure you capture those leads before everyone else does?

    The choices are simple: close up shop during this time of year and wait for next month, or start hustling to secure yourself leads for the next year and get ahead of the game. Your action plans for this month will determine how your first quarter of 2021 will turn out.

    Today, we share why you need to prepare as early as now for the big wave of clients coming in for the new year and what steps you can take to capture those leads effectively. We’ll talk about finding your soulmate client, planning your content to resonate with them, and more!

    Give yourself a leading-edge advantage by tuning in to this episode now.

    In this episode we cover:

    ● How the idea of getting prepped for January in December was conceived [02:38]
    ● Why you need to double down on your marketing every December [04:33]
    ● Optimizing your fitness lead gen for January 2021 [07:50]
    ● Step one: Dial in your monopoly offer [08:05]
    ● Play the inception game with your leads [08:51]
    ● Know the ‘why’ behind the goals [10:27]
    ● Stop acting on assumption [15:23]
    ● Step two: Strategize your marketing content to engage with the right clients [18:25]
    ● Use your client’s language to create a powerful marketing content [20:00]
    ● Create a paradigm shift to stand out from the competition [22:00]
    ● Take advantage of the holidays [24:29]

    Ready to unlock the third strategy that will take your business to the next level? Make sure you join the Online Nutrition Coach Community Facebook group: https://www.facebook.com/groups/nutritioncoachcommunity

    Or, go to Beyond Macros Community: beyondmacros.com/community

    Connect With Us:

    ● Subscribe on YouTube (https://www.youtube.com/channel/UC-zvoiDRbhuBcPlH5AYIGHQ)
    ● Connect on Instagram (https://www.instagram.com/beyondmacros/)

    If you liked this episode, please don’t forget to subscribe, rate, and share this podcast. Thanks for tuning in!

    • 25 min
    5 Steps to Improve Client Compliance

    5 Steps to Improve Client Compliance

    Do you struggle with getting clients to comply with your coaching cues and check in process?   

    One of the biggest struggles I hear from coaches is about client compliance. And in order to get coaching client compliance rates up, you must simplify your process.  

    If you can understand the underlying causes of why clients don’t succeed when working with you, you can fix them.  And this episode teaches you the best ways to improve client compliance that we’ve discovered working with thousands of clients 1-1!

    Free Worksheet: beyondmacros.com/ideal 

    ►Join the Online Nutrition Coach Community for exclusive trainings and support here: https://www.facebook.com/groups/43816...

    ►Get Your First High Paying Clients, Free Guide: beyondmacros.com/vip

    ►Apply for the coaching certification: beyondmacros.com/certification 

    ► INSTAGRAM: https://instagram.com/beyondmacros

    ► FACEBOOK: https://www.facebook.com/beyondmacros

    ►PODCAST https://beyondmacros.com/category/pod...

    • 11 min

Customer Reviews

4.5 out of 5
46 Ratings

46 Ratings

lunamelody13a ,

Essential fitness podcast

Not only does this podcast give pointers on stretching activities and fitness advice, but it focuses on the importance of sleep, our thought patterns, and many more essential elements to becoming the fittest, happiest, healthiest version of ourselves. This has changed my life, and I’ve even lost a couple of pounds. Thank you!!

GS Nation ,

Such a well produced podcast!!

Absolutely love this podcast! It is SO well produced, and Matt does an incredible job of taking an hour+ long interview and paring it down to a 15-20 minute show full of gems. He and his guests are knowledgeable and committed to bettering the lives of those around them. Please give it a listen!

-Syd W. ,

Short. Sweet. Insightful. Applicable.

Recently purchased a BeyondMacro meal and macro plan and joined the community. These podcasts are an awesome resource for answering questions when affording a nutrition coach isn’t possible for me. Matt is clear, and backs up his statements with studies but without losing me to the drone of science jargon. Interesting topics and guests with realistic directions on how to apply what I learn in my daily life.

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