Virtual Experiences Should Not Be Recreations of Physical Ones Experience by Design

The evolution of experience design is here. It certainly wasn’t a static element for brands, but the pandemic certainly disrupted it like never before. Talking about this evolution, or possible revolution, Experience by Design host Bryan Meszaros welcomed Christophe Castagnera, Head of Connected Experiences at Imagination. Imagination is an experience agency that offers consulting, design, and creative services for brands worldwide. Castagnera serves as a chief strategist and has over two decades of experience telling brand stories.