45 episodes

Did you know that people process visuals 60,000 times faster than text and 9 in 10 people prefer information packaged as stories? Rise above the communication noise with visual storytelling. Welcome to the Visual Storytelling Today show - your #1 source for the latest actionable visual storytelling ideas you - the marketer or business leader - can easily apply to your business today! Host Shlomi Ron, CEO of the Visual Storytelling Institute, brings you a premium blend of notable visual storytellers from diverse industries as he digs deeper into their journeys, failures, successes, and lessons learned. For a full transmedia storytelling experience, each episode is distributed on audio, video, and blog post.

Visual Storytelling Today Visual Storytelling Institute (VSI)

    • Business
    • 5.0 • 3 Ratings

Did you know that people process visuals 60,000 times faster than text and 9 in 10 people prefer information packaged as stories? Rise above the communication noise with visual storytelling. Welcome to the Visual Storytelling Today show - your #1 source for the latest actionable visual storytelling ideas you - the marketer or business leader - can easily apply to your business today! Host Shlomi Ron, CEO of the Visual Storytelling Institute, brings you a premium blend of notable visual storytellers from diverse industries as he digs deeper into their journeys, failures, successes, and lessons learned. For a full transmedia storytelling experience, each episode is distributed on audio, video, and blog post.

    How can Brands Develop Metaverse Experiences on Their Own Platforms?

    How can Brands Develop Metaverse Experiences on Their Own Platforms?

    In this episode of the Visual Storytelling Today podcast, I chat with Ida Kymmer, a Strategic Business Development Manager with Journee - a Berlin-based Metaverse Company. They are the team that developed the metaverse experience for Vogue Business. BMW, Adidas, Siemens and more. We talked about her unique journey entering the metaverse field, benefits for hosting vs. outsourcing an experience, what are the typical business objectives brands are after, key project types, the process, her top 3 tips for brands that are looking to develop their own metaverse experience on their websites - and much more.
     
    For more information, check out the show notes.
     
    This podcast is brought to you by the Visual Storytelling Institute (VSI) from Miami, FL. Learn more at VisualStorytell.com
    Curious to learn more what's all the fuss with the metaverse? Watch our on-demand presentation + bonus virtual guided tour

    • 29 min
    How can Brands Use DAOs to Build Communities?

    How can Brands Use DAOs to Build Communities?

    In this episode of the Visual Storytelling Today podcast, I chat with Jeremy Gilbertson, a metaverse expert. We talked about what is a DAO (Decentralized Autonomous Organization)? What are the key types? What are the benefits for brands as a way to build and mobilize audiences? The process of forming a DAO, examples, misconceptions, his top 3 tips - and much more.
     
    Check out the show notes: https://www.visualstorytell.com/blog/how-can-brands-use-daos-to-build-communities
     
    This podcast is brought to you by the Visual Storytelling Institute (VSI) from Miami, FL. Learn more at VisualStorytell.com

    Curious to learn more what's all the fuss with the metaverse? Watch our on-demand presentation + bonus virtual guided tour

    • 46 min
    How to Manage Virtual Assets in the Metaverse?

    How to Manage Virtual Assets in the Metaverse?

    In this episode of the Visual Storytelling Today podcast, I chat with  Sara Adami-Johnson, Senior Wealth Planning Consultant BMO Private Wealth Group.  With all the recent metaverse explosion, how do you manage all these virtual assets during your lifetime but also the day after? We talked about her journey leading to wealth planning of high-net worth clients with specialty in virtual assets, her definition for the metaverse, challenges managing virtual assets today and the day after, examples, misconceptions, her top 3 tips - and much more.
    Watch the video recording of this episode: 
    https://www.visualstorytell.com/blog/how-to-manage-virtual-assets-in-the-metaverse
     
    This podcast is brought to you by the Visual Storytelling Institute (VSI) from Miami, FL. Learn more at VisualStorytell.com
    To learn more about visual storytelling, Order Shlomi Ron's  book: 
    Total Acuity: Tales with Marketing Morals to Help You Create Richer Visual Brand Stories

    • 47 min
    How Brands Can Create A Meaningful Metaverse Strategy?

    How Brands Can Create A Meaningful Metaverse Strategy?

    In this episode of the Visual Storytelling Today podcast, I chat with Dirk Lueth, Co-founder, at Uplandme, Inc. Upland is one of the world’s fastest growing blockchain games. We talked about his journey leading to AR/VR, his definition for the metaverse, examples of brands using the metaverse, success criteria, his top 3 tips - and much more.
    Watch the video recording of this episode: 
    https://www.visualstorytell.com/blog/how-brands-can-create-a-meaningful-metaverse-strategy
     
    This podcast is brought to you by the Visual Storytelling Institute (VSI) from Miami, FL. Learn more at VisualStorytell.com
    To learn more about visual storytelling, Order Shlomi Ron's  book: 
    Total Acuity: Tales with Marketing Morals to Help You Create Richer Visual Brand Stories

    • 45 min
    How to Use Sponsored Films to Drive Brand Purpose?

    How to Use Sponsored Films to Drive Brand Purpose?

    In this episode of the Visual Storytelling Today podcast, I chat with Sarah Colamarino, former Vice President, Corporate Brand Equity and Partnerships, at Johnson & Johnson. As of recent she founded SC Blueprint Inc - strategic consulting practice. We talked about her impressive 30-year journey at J&J in various marketing communication roles, the backstory behind J&J's brand purpose, how she brought J&J's brand purpose with the award-winning 5B sponsored film, her top 3 tips - and much more.
    Watch the video recording of this episode: 
    https://www.visualstorytell.com/blog/how-to-use-sponsored-films-to-drive-brand-purpose
     
    This podcast is brought to you by the Visual Storytelling Institute (VSI) from Miami, FL. Learn more at VisualStorytell.com
    To learn more about visual storytelling, Order Shlomi Ron's  book: 
    Total Acuity: Tales with Marketing Morals to Help You Create Richer Visual Brand Stories

    • 49 min
    What is Branded Entertainment?

    What is Branded Entertainment?

    In this episode of the Visual Storytelling Today podcast, I chat with Chris Stephanyk, Head of Global Brand Partnerships at Wattpad - a leading social storytelling platform and destination for Gen Zs. We talked about his journey in storytelling, what is branded entertainment, his process, notable examples, challenges, final tips - and much more.
    Watch the video recording of this episode: 
    https://www.visualstorytell.com/blog/what-is-branded-entertainment
     
    This podcast is brought to you by the Visual Storytelling Institute (VSI) from Miami, FL. Learn more at VisualStorytell.com
    To learn more about visual storytelling, Order Shlomi Ron's  book: 
    Total Acuity: Tales with Marketing Morals to Help You Create Richer Visual Brand Stories

     

    • 45 min

Customer Reviews

5.0 out of 5
3 Ratings

3 Ratings

Alexsandro Oiveira ,

Delightful!

Listen and learn how to be a better storyteller!

Ima listener ,

AWESOME!

Shlomi is a fantastic host and brings on incredible guests! Highly recommend the listen.

Zgodna ,

A World Of Possibilities

I love this podcast. It takes how you see the world and tilts it in ways that allow you to experience your daily life in new ways. This podcast offers creative views on marketing and life. Visual Storytelling Today opens up a world of possibilities you may not have considered before.

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