47 episodes

Bringing you the Art and Business of Flowers.
VLF Live Podcast is an educational and inspirational show for all florists, flower artists and entrepreneur, floral industry pros and beginners, and simply for flower lovers.
Anahit, the podcast host, takes a deep dive into floristry, into what it really takes to run a successful floral business, how to be a better floral designer, how to stay inspired and inspire other.

"As we know, our profession encompasses wide range of industries and other fields, such as artists, designers, farmers, distributors, wholesalers, educators, planners, photographers... and the list goes on. It is vital to recognize the importance of each and every one of these experts.
I will be striving to bring a glimpse of it all to you through stories from industry experts, newcomers, trendsetters and followers.

Viva La Flora Live - The Art and Business of Flowers Anahit Hakobyan

    • Business
    • 4.9 • 33 Ratings

Bringing you the Art and Business of Flowers.
VLF Live Podcast is an educational and inspirational show for all florists, flower artists and entrepreneur, floral industry pros and beginners, and simply for flower lovers.
Anahit, the podcast host, takes a deep dive into floristry, into what it really takes to run a successful floral business, how to be a better floral designer, how to stay inspired and inspire other.

"As we know, our profession encompasses wide range of industries and other fields, such as artists, designers, farmers, distributors, wholesalers, educators, planners, photographers... and the list goes on. It is vital to recognize the importance of each and every one of these experts.
I will be striving to bring a glimpse of it all to you through stories from industry experts, newcomers, trendsetters and followers.

    "PRICING For Profit" with Christi Lopez & Anahit Hakobyan

    "PRICING For Profit" with Christi Lopez & Anahit Hakobyan

    PRICING 


    Pricing for profit and not the competition is the key! 

    Yes, but where do you even start? How do you figure out "the formula? Is there a formula?... This talk I wish I heard before I started my business for sure! MUST LISTEN I promise. 

    SHHOW NOTES: www.VivaLaFloraLive.com

    • 23 min
    "Queen Protea" - Adam Gladue

    "Queen Protea" - Adam Gladue

    HAVE YOU SEEN HBO Max Original "Full Bloom"??? Well than you know Adam! I'm sure you couldn't help but to want to ask him what really was going on in his creative mind when he was designing for Full Bloom... 

    Well, here it is, our new episode with one and only "Queen Protea".  SHOW NOTES: www.VivaLaFloraLive.com

    • 47 min
    "We All Have To Start Somewhere In Our Business"

    "We All Have To Start Somewhere In Our Business"

    Beginning of Your Business... 


    Yes, we do start somewhere... usually at the bottom and moving up as we grow. That means charging less often times, but... SHOW NOTES go to www.VivaLaFloraLive.com

    • 20 min
    Flowers, Social Media & TikTok with Sarah Campbell?! Intrigued?

    Flowers, Social Media & TikTok with Sarah Campbell?! Intrigued?

    Floral business is not just about flowers is it?  

    Join Sarah from Intrigue Designs and I as we explore fine points of floral business and marketing strategies. And if you are not on TikTok yet, you will want to be after this conversation... for Show Notes: www.VivaLaFloraLive.com

    • 45 min
    Let's Talk Flowers Business! "TRACKING" Christi Lopez & Anahit Hakobyan

    Let's Talk Flowers Business! "TRACKING" Christi Lopez & Anahit Hakobyan

    TRACKING 
    If you don't track your leads, sales... how would you know whats working and what's not... 

     "That which is measured improves. That which is measured and reported improves exponentially." - Karl Pearson

    We want to see you succeed in your business!

    Go to www.VivaLaFloraLive.com for SHOW NOTES

    • 19 min
    "Presenting Yourself With Confidence" Juanita Wheeler - Full & Frank

    "Presenting Yourself With Confidence" Juanita Wheeler - Full & Frank

    Juanita says “Bad presentations are the place good ideas go to die.” She’s determined to ensure no great idea is lost to the world due to an absence of strong presentation skills.
    Go to www.VivaLaFloraLive.com for SHOW NOTES

    • 43 min

Customer Reviews

4.9 out of 5
33 Ratings

33 Ratings

Beener78 ,

So educational

I just started getting into listening to podcasts. And had no idea there were podcasts for floral! I’m enjoying it and learning during a pandemic.

Hootchymumma ,

Fantastic interviews with Floral Designers

Anahit interviews industry leaders in floral design. She asks all the questions you wish you could ask and some that you wouldn’t think to ask, but glad she did. She keeps the conversation real, and I love that these interviews are unedited, yet the conversation flows easily as if she were chatting to a friend. I always come away with a few nuggets of information or inspiration and a greater feeling of intimacy of the designers, many of whom I was already following. I look forward to many more episodes. May I suggest Sue Davis, Sarah Cambell, Toby Nelson, and Gregor Lersch as some of the next guests.

dchicck ,

This is soooo good!!!

I love this so much, what a refreshing outlook on floral business!

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