24 min

A Lesson On Doing It Anyway with Katie Keating Voice Lessons Podcast

    • Society & Culture

One in four Americans is a woman over 40. Katie Keating co-founded Fancy Inc., a 100% women-owned, operated, and focused advertising agency to help advertisers speak to them. In this lesson on “doing it anyway,” she talks about her mission, the 3%, and why women need to harness the power they possess as consumers to change the culture.
TOPICS DISCUSSED IN THIS EPISODE:
Katie’s journey to forming Fancy. At the time Katie got into advertising, only 3% of Creative Directors were women. Why Katie decided to quit her well-paying agency job to gain more control over her career. The hardest thing about starting your own agency, according to Katie. Why women are faced with “aging out” of their careers as they get older. Is the female competition still a thing? The article Katie wrote about women over 40 that went viral, and the response it received. How women can harness their purchasing power to affect the kind of change that they want to see in the world. 80% of women make the household purchasing decisions. Women’s resistance when talking about money and finances. How do you encourage brands to take the leap and have a conversation with women in a more inclusive way?

One in four Americans is a woman over 40. Katie Keating co-founded Fancy Inc., a 100% women-owned, operated, and focused advertising agency to help advertisers speak to them. In this lesson on “doing it anyway,” she talks about her mission, the 3%, and why women need to harness the power they possess as consumers to change the culture.
TOPICS DISCUSSED IN THIS EPISODE:
Katie’s journey to forming Fancy. At the time Katie got into advertising, only 3% of Creative Directors were women. Why Katie decided to quit her well-paying agency job to gain more control over her career. The hardest thing about starting your own agency, according to Katie. Why women are faced with “aging out” of their careers as they get older. Is the female competition still a thing? The article Katie wrote about women over 40 that went viral, and the response it received. How women can harness their purchasing power to affect the kind of change that they want to see in the world. 80% of women make the household purchasing decisions. Women’s resistance when talking about money and finances. How do you encourage brands to take the leap and have a conversation with women in a more inclusive way?

24 min

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