Voice Marketing with Emily Binder Emily Binder

What is vocal fry? Celebs who speak this way: Matthew McConaughey, Britney Spears, Kardashians, Woody Harrelson. Also: airline pilots, millennials, and Allison. (No shade to anyone - all in good fun here.)
Is vocal fry bad for your vocal cords and hurting others' perception of you? Or is it maybe cute? My work wife Allison Pons (@allisonpons) joined me to discuss. Think: "This is your captain speaking..."
Watch: https://youtu.be/A3ktFWE0ScY or emilybinder.com/podcast
New! Get priority replies & higher perks when you join my channel and support the show! YouTube Memberships from $2.99/mo. Cancel anytime: youtube.com/@EmilyBinder/videos
Timestamps:
0:30 Vocal fry on podcasts
0:35 The quiet trend: why is everyone on TikTok speaking so softly?
1:00 We demonstrate vocal fry
1:30 Indie rock DJ voice (Pray for ATL!)
2:05 Do men do vocal fry? Matthew McConaughey, Woody Harrelson, burners, Hacky Sack guys
4:00 Business ladies. Fav posture / office stretch since we met in 2010
Related videos:
Write a Perfect Cover Letter in Minutes from 1 ChatGPT Prompt
Get 10 Unique Podcast Guest Questions from ChatGPT Prompt Genius
Laura Larios: Speaking with Confidence: Using Nervous System Voice Techniques
Stop wearing huge headphones.
MY TOOLS:
1) Easily record a video podcast: emilybinder.com/riverside
2) Edit audio or video like a Word doc: emilybinder.com/descript
SHOP MY GEAR:
Full audio / video gear list
My mic: Shure SM7B Microphone - Complete Gear List: https://amzn.to/3snkG8D
Cheaper, also great mic: https://amzn.to/3MQ6H66
Podcast - rate / review / subscribe: emilybinder.com/podcast
Book a coaching session: emilybinder.com/call
Follow & connect:
My website | Beetle Moment Marketing | LinkedIn | X | Instagram | YouTube | Email

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Peggy: “You never say thank you.”
Don Draper: “That’s what the money is for.”
Harmonious business relationships, let's go. Tips for consultants, advisors, and clients with a scope of work.
Watch on YouTube
Timestamps:
1:10 Karmic contract
1:55 Tips to handle extra requests
2:28 Hourly rate mistakes
3:37 Do you earn money or make money?
4:40 Tips to avoid scope creep
5:55 Paula Scher CITI logo
6:11 Phrases to request extra deliverables
6:30 When I give freebies
7:01 Money is taboo (True Pain in Personal Finance)
My favorite podcast tools:
Riverside- record a podcast: emilybinder.com/riversideDescript- edit audio or video: emilybinder.com/descript
ThinkersOne Videos! Order a personalized video, Zoom drop-in, or a mini keynote. emilybinder.com/thinkersone
Rate / review / subscribe: emilybinder.com/podcast | YouTube Podcast
Book a session: emilybinder.com/call
Follow & connect:
My website | Beetle Moment | LinkedIn | X | Instagram | YouTube | Get email

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Rich media banners are 267% more effective than static banners when it comes to engagement on LinkedIn posts (and other networks like X or Facebook). This is episode is about something small and tactical that has a big impact on your social media efficacy and giving your audience a nicer UX, resulting in more clicks to your target media.
Blog post with visual examples and tips: This Image Mistake = 267% Less Social Media Engagement. (Marketing Tip Mini-Pod)
When it comes to sharing a blog post or YouTube video or article on social, you want the featured / thumbnail image to be rich media, not an attached plain image which forces the user to find the shortlink in the text of the post. Read more on the blog:
Note: this doesn't apply to zero click content.
Read more on the blog.
Guest episode mentioned with Ron Tite, Saul Colt, and Bob Knorpp: 0723-The BeanCast: Haul More Dead Cows
My favorite podcast tools:
Riverside is the best way to record an audio or video podcast: https://emilybinder.com/riversideDescript is the BEST tool to easily edit audio or video like a Word doc. You will never go back. https://emilybinder.com/descript
ThinkersOne Videos: Order a 2-min personalized event invite, Zoom drop-in, or virtual keynote: emilybinder.com/thinkersone
Book a marketing or personal brand coaching session: emilybinder.com/call
Subscribe free to this podcast: emilybinder.com/podcast
Follow & connect:
My website | Beetle Moment Marketing | LinkedIn | X | Instagram | YouTube | Get email updates

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New video with a deep review of the famous Shure SM7B mic (XLR) vs the convenient, less expensive Shure MV7 (USB or XLR): watch on YouTube.
Plus: SAG strike, thoughts on AI, timing of marketing content, and the power of timestamps for long form content digestibility and SEO.
Links mentioned:
New mic review video - see blog: beetlemoment.com/gear
YouTube Summary with ChatGPT & Claude (Chrome Extension)
Breaking the Rules: How Inconsistency Can Benefit Your Creative Process
Timestamps:
0:10 New podcast mic review video (YouTube)
2:14 Delegation is not my strength in this area
2:45 Tool / hack: YouTube Summary with ChatGPT (Chrome Extension)
3:25 Nitrogen Fearless Investor Summit
3:54 My Truman Show (and yours)
My favorite podcast tools:
Riverside is the best way to record an audio or video podcast: https://emilybinder.com/riversideDescript is the BEST tool to easily edit audio or video like a Word doc. You will never go back. https://emilybinder.com/descript
ThinkersOne Videos! Order a 2-min personalized event invite, Zoom drop-in, or virtual keynote. Menu: emilybinder.com/thinkersone
Rate / review / subscribe to this show: emilybinder.com/podcast
Book a coaching session: emilybinder.com/call
Follow & connect:
My website | Beetle Moment Marketing | LinkedIn | Twitter | Instagram | YouTube | Get email updates

Hosted on Acast. See acast.com/privacy for more information.

So many companies think they're saving money by not hiring an internal marketing leader and relying solely on outside resources, but it ends up costing them more. Yes, you can outsource some marketing work. Strategists, freelancers, and marketing tools / SaaS / vendors can be great additions. But who is managing them from a strategic perspective, and does that person really understand the playbook and have the skillset to know if all the resources are delivering value? If not, you're running the field without a workable plan.
Watch this on YouTube: youtube.com/emilybinder
Exclusive offers for Future Proof Festival including brand messaging strategy and podcast production: beetlemoment.com/futureproof
Book a coaching session: emilybinder.com/call
Links mentioned:
"All marketing is one of three things" episode:
"Don't Do Marketing, Be Marketable. (Threads dead, baby?)"
Video here
Play on Spotify
My favorite podcast tools:
Riverside is the best way to record an audio or video podcast: https://emilybinder.com/riversideDescript is the BEST tool to easily edit audio or video like a Word doc. You will never go back. https://emilybinder.com/descriptPodcast gear I love: Amazon Idea List
ThinkersOne Videos! Order a 2-min personalized event invite, Zoom drop-in, or virtual keynote. Menu: emilybinder.com/thinkersone
Rate / review / subscribe to this show: emilybinder.com/podcast
Follow & connect:
My website | Beetle Moment Marketing | LinkedIn | Twitter | Instagram | YouTube | Get email updates

Hosted on Acast. See acast.com/privacy for more information.

Watch this episode on YouTube. Topics:
Threads burned bright for two weeks then DAU were down over 80%.
Twitter's rebrand to X wiped out ~$4 billion in brand equity. RIP the bird.
Point: All marketing is one of three things:
BrandingPRDirect response
Everything else is just tactics. This concept from Bob Knorpp is so key.
I go over the #1 marketing mistake I see brands make (this is the "marketable" concept via Samantha Russell).
Success has less to do with tactics like social media or advertising; it's about whether you know why your business exists. Call it a north star, a reason for being. The rest will follow.
Book a marketing coaching session: emilybinder.com/call
Links mentioned:
Follow Samantha Russell on LinkedIn
Bob Knorpp's podcast: The Beancast
Mini-pod YouTube playlist: youtube.com/emilybinder
My favorite podcast tools:
Riverside is the best way to record an audio or video podcast: https://emilybinder.com/riversideDescript is the BEST tool to easily edit audio or video like a Word doc. You will never go back. https://emilybinder.com/descript
ThinkersOne Videos! Order a 2-min personalized event invite, Zoom drop-in, or virtual keynote. Menu: emilybinder.com/thinkersone
Rate / review / subscribe to this show: emilybinder.com/podcast
Follow & connect:
My website | Beetle Moment Marketing | LinkedIn | Twitter | Instagram | YouTube | Get email updates

Hosted on Acast. See acast.com/privacy for more information.