140 episodes

The “Voices of Impact with Erica Castner” shares practical strategies and tips to help online experts and business owners boost their visibility, master the art of storytelling, and increase their sales.

Voices of Impact with Erica Castner Erica Castner

    • Business
    • 5.0 • 39 Ratings

The “Voices of Impact with Erica Castner” shares practical strategies and tips to help online experts and business owners boost their visibility, master the art of storytelling, and increase their sales.

    Capture Leads with Your Speaking and Content Marketing Efforts – Episode 142

    Capture Leads with Your Speaking and Content Marketing Efforts – Episode 142

    In today's episode, we'll discuss getting more people into your sales funnel through speaking opportunities. If you want to expand your reach, there's no better way to get out there and share your message with a broader audience. But how do you tailor your presentation so that your audience goes from "listener" to "quality lead"? We'll be sharing tips and techniques for crafting a compelling personal branding message that resonates with your audience and helps you capture those valuable leads.
    Here are a few talking points discussed in this "Voices of Impact" episode:
    The most important thing to consider before you speak anywhere The best way to entice the audience to learn more about your services How to establish trust with leads so that they work with you sooner How to get a FREE 1:1 strategy call with Erica to help you "Master Your Message." Book here Listen to other episodes in this mini-series:
    Part 1 - “Determine Your ‘It’ Factor” Part 2 – “Get Others to Share Your Message and Sing Your Praises” Part 3 – “Crafting Your Authentic Message” Part 4 – “Overcoming Your Visibility Fears”

    • 32 min
    Overcoming Your Visibility Fears – Episode 141

    Overcoming Your Visibility Fears – Episode 141

    In this episode, we'll discuss the fears that often hold us back from fully embracing our brand message and being more visible. Whether it's fear of criticism, failure, or fear of the unknown, we'll discuss strategies for overcoming these fears and stepping into the spotlight with confidence. Get ready to take some actionable steps toward being more visible and making a more profound impact with your expertise.
    Here are a few talking points discussed in this "Voices of Impact" episode:
    The best approach to tackling your fears How to "flip the script" on negative feelings Whom to turn to for support when you need a pep talk Small steps to take to feel more confident Be sure to download the FREE "Ultimate Guide to Elevate Your Visibility and Build Audience" here. (There are a few tidbits in the guide that I need more time to cover outside the podcast episode's scope. So, grab a copy of this guide today.
    Listen to other episodes in this mini-series:
    Part 1 - “Determine Your ‘It’ Factor” Part 2 – “Get Others to Share Your Message and Sing Your Praises” Part 3 – “Crafting Your Authentic Message”

    • 22 min
    Crafting Your Authentic Message – Episode 140

    Crafting Your Authentic Message – Episode 140

    In this episode, we're talking about crafting an authentic personal brand message that resonates with your audience and helps you stand out in a crowded market. Whether you're a solopreneur, business owner, or aspiring leader, having a clear and compelling personal brand message is crucial to building trust, credibility, and influence. You'll also learn practical tips for creating and communicating your message in a way that feels like your personality.
    Here are a few talking points discussed in this "Voices of Impact" episode:
    What to say to your audience so that they "know, like, and trust" you faster Where to find inspiration to craft your authentic message How often should you be getting in front of your audience What to do when you start doubting yourself Be sure to download the FREE "Ultimate Guide to Elevate Your Visibility and Build Audience" here. (There are a few tidbits in the guide that I need more time to cover outside the podcast episode's scope. So, grab a copy of this guide today.
    Listen to other episodes in this mini-series:
    Part 1 - “Determine Your ‘It’ Factor”
    Part 2 – “Get Others to Share Your Message and Sing Your Praises”

    • 24 min
    Get Others to Share Your Message and Sing Your Praises - Episode 139

    Get Others to Share Your Message and Sing Your Praises - Episode 139

    In this episode, we'll discuss getting other professionals to share your brand's message with their audience. Getting other people to spread the word about your brand can be a powerful way to reach new audiences and increase your visibility. We'll explore some strategies for building relationships and partnerships with other professionals and some collaboration ideas.
    Here are a few talking points discussed in this "Voices of Impact" episode:
    Determine which industries complement yours and why you should be getting to know them. Where to find and connect with these industry professionals Ideas on how to collaborate with other people to leverage your marketing efforts How most collaborations and massive deals get formed Be sure to download the FREE "Ultimate Guide to Elevate Your Visibility and Build Audience" here. (There are a few tidbits in the guide that I need more time to cover outside the podcast episode's scope. So, grab a copy of this guide today.
    Listen to Part 1 of this mini-series “Determine Your ‘It’ Factor” here.

    • 22 min
    Determine Your "It" Factor with Erica Castner - Episode 138

    Determine Your "It" Factor with Erica Castner - Episode 138

    In this episode, we'll explore how to identify your personal brand's "it" factor and use it to your advantage in your career and personal life. Your brand is the unique combination of qualities, skills, and experiences that make you who you are, and it's an essential aspect of how you present yourself to the world. Your personal brand's "it factor" is something special that sets you apart and makes you memorable. It makes you stand out in a crowded market and helps you connect with your audience.
    Here are a few talking points discussed in this "Voices of Impact" episode:
    The most important thing you need to know before mapping out your visibility plan How to come up with "who" you need to be in front of How to set yourself apart from others in your industry? What are the best marketing methods for you? Be sure to download the FREE "Ultimate Guide to Elevate Your Visibility and Build Audience" here. (There are a few tidbits in the guide that I need more time to cover outside the podcast episode's scope. So, grab a copy of this guide today.

    • 21 min
    Elevate Your Visibility & Build Your Audience with Erica Castner – Episode 137

    Elevate Your Visibility & Build Your Audience with Erica Castner – Episode 137

    We have some exciting news to share about our podcast's upcoming season. After receiving feedback from many of you, we have decided to shift the focus of the "Voices of Impact" Podcast. Starting with our next season, we will be focusing on helping our listeners get more sales and build an audience through speaking opportunities.
    To kick off the new season, Erica has recorded a mini-series called "The Ultimate Guide to Elevate Your Visibility & Build an Audience”. This five-part series will cover how to:
    Determine your "it" factor Get others to share your message Craft your authentic message Overcome your "visibility" fears Capture quality leads with your speaking opportunities and content marketing efforts After this kick-off series, we will feature interviews with successful business owners and service providers. These leaders will give you ideas to help elevate your visibility so that you can build an audience, boost sales, and drive massive impact with your voice.
    Whether you're just starting to speak or looking to take your career to the next level, these new episodes will help you master the art of public speaking.
    Thank you for your continued support, and we can't wait for you to join us on this exciting new journey. Stay tuned for more details on the upcoming season of the "Voices of Impact" Podcast.
    Be sure to download the FREE "Ultimate Guide to Elevate Your Visibility and Build Audience" here. (There are a few tidbits in the guide that I need more time to cover outside the podcast episode's scope. So, grab a copy of this guide today.)

    • 21 min

Customer Reviews

5.0 out of 5
39 Ratings

39 Ratings

the fallible man ,

Marketing Insights

Erica shares great insights in to an industry most of just don't understand. Very helpful and easy to follow.

emjay217 ,

Great Information in Bite sized episodes

I just discovered the podcast today, and I love that Erica provides helpful information in shorter episodes that don’t overwhelm me. I enjoyed how her online presence episode offered actionable steps for the listener. Check it out!

SallyAnneSmith75 ,

Gem Podcast with Information You Can Put to Use!

Erica is a great interviewer and has a variety of guests. It’s obvious she does her homework and asks good questions. Erica is also genuinely interested in learning more about the person and the subject and it shows.

I really like that her guests offer real world examples. That helps me understand how I can apply it to my life.

Thanks, Erica for your time and passion and sharing this podcast!

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