30 min
Vrbo: How to Position Your Brand To Advertise What Your Competitors Can't Remarkable Marketing
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- Marketing
If you feel like you’re struggling to differentiate your company from a sea saturated with similar brands, this is the episode for you.
You want to market your brand to make it pop, yet it can feel overwhelming trying to nail down a winning idea for your next campaign. That’s because out of 100 factors, you might have 99 in common with your competitors. But that one factor that your competitors don't have, THAT is the one you market.
On this episode of Remarkable, we’re relaxing to the soft, soothing music of the Vrbo ad campaign, “Only Your People.” We’re chatting about how the campaign helped Vrbo, a brand that’s been around for nearly three decades, to grab audience attention as a major competitor to Airbnb.
Vrbo repositioned itself through a single message: only your people will be at the rental. It’s responding to a pain point specific to Airbnb customers who don’t want to share a space with the host or other guests. And the campaign is getting talked about in marketing circles everywhere. So follow along as we talk about how you, too, can position your brand as a major name in your industry.
If you feel like you’re struggling to differentiate your company from a sea saturated with similar brands, this is the episode for you.
You want to market your brand to make it pop, yet it can feel overwhelming trying to nail down a winning idea for your next campaign. That’s because out of 100 factors, you might have 99 in common with your competitors. But that one factor that your competitors don't have, THAT is the one you market.
On this episode of Remarkable, we’re relaxing to the soft, soothing music of the Vrbo ad campaign, “Only Your People.” We’re chatting about how the campaign helped Vrbo, a brand that’s been around for nearly three decades, to grab audience attention as a major competitor to Airbnb.
Vrbo repositioned itself through a single message: only your people will be at the rental. It’s responding to a pain point specific to Airbnb customers who don’t want to share a space with the host or other guests. And the campaign is getting talked about in marketing circles everywhere. So follow along as we talk about how you, too, can position your brand as a major name in your industry.
30 min