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Welcome to another exciting conversation on the VWO Podcast. In this episode of the CRO Wizards series, our host, Jinal Shah, sits down with Ian Fong, Managing Director at Experior, to delve into the intricacies of Conversion Rate Optimization (CRO).

Tune in as Ian shares his expert insights from over a decade of experience in the industry, offering a comprehensive look into the strategies and challenges of optimizing conversions.

Starting with the fundamentals, Ian emphasizes the importance of understanding current performance through meticulous CRO audits.

He details his approach to evaluating effectiveness, ensuring that both strengths and weaknesses are identified.

Ian also addresses the unique hurdles faced when working within highly regulated industries like finance, providing practical solutions to overcome these barriers.

As data privacy regulations tighten, he discusses the evolving role of user research and testing, stressing the need for adaptability in an ever-changing landscape.

In this episode, Ian also talks about extracting actionable learnings from both successful and unsuccessful tests.

For businesses looking to advance their testing capabilities, he underscores the importance of transitioning from basic web testing to more sophisticated server-side testing.

He also shares his vision for the future of CRO, highlighting exciting trends fueled by advancements in AI and machine learning.

With a particular focus on the Australian market, Ian identifies industries that are leading the way in experimentation and those that need to embrace it more fully.

Catch this episode on Spotify, YouTube, and all your favorite podcast streaming platforms.

(00:00) Start of the episode

(03:38) Ian and Jinal begin the conversation

(04:54) Strategy for conducting CRO audits

(06:56) Balancing data analysis with the creative side of conversion rate optimization (CRO)

(07:52) Running CRO programs in highly regulated industries like finance

(12:33) Data privacy concerns and the evolving role of user research

(16:00) Dealing with failed tests

(18:36) Going from front-end to server-side testing

(21:08) Exciting trends in CRO and the impact of AI

(23:20) Australian industries that have embraced CRO

(26:38) Website pages that are often ignored in CRO

(31:37) 'Surprise' rapid-fire round

We are thrilled to announce the latest episode of our podcast series, "CRO Wizards," where we dive deep into Conversion Rate Optimization with industry leaders and innovators.

In this episode, we are joined by none other than Ilan Hurwitz, the Founder and CRO Specialist at Clever Conversions.

As the driving force behind Clever Conversions, Ilan has been an invaluable e-commerce Growth Advisor for Australian D2C brands, seamlessly blending strategic insights with hands-on execution to deliver remarkable results.

In this episode, Ilan shares his insights on a recent trend in CRO that has caught his attention, discusses what he loves most about working in the CRO industry, and also takes us through a typical day in the life of a CRO professional.

This episode is packed with valuable information and actionable advice you won’t want to miss.

Listen now and discover the secrets to driving exceptional growth and success.

Episode 3 of the CRO Wizards Podcast is now LIVE! 

In this episode, we are thrilled to welcome Chadielle Fayad, a CRO and Experimentation Specialist at Nine.

Apart from being a seasoned CRO expert, Chadielle has a rich history in journalism and digital content production, having worked with top Australian media organizations.

In the episode, Chadielle answers some pressing questions like how to determine and prioritize what to test, and how AI will impact different aspects of CRO in the coming years.

She also shares her top three tips for scaling experimentation and much more.

Don't miss this insightful conversation packed with actionable strategies and future-forward insights. Listen now and elevate your CRO game!

00:00 - Introduction

00:51 - Thoughts on receiving the invitation for the podcast

01:10 - A recent project that she is proud of

03:29 - Impact of background in journalism in conducting experimentation

04:25 - Trajectory of optimization

05:45 - Prioritizing what to test

06:21 - Critical KPIs that media companies prioritize

07:15 - Impact of AI on CRO

08:04 - Communicating experimentation results to stakeholders

08:54 - Australian media companies take on CRO

09:53 - Tips to scale experimentation

11:49 - 'Surprise' rapid-fire round

16:27 - Jinal and Chadielle sign off

We are back with yet another exciting & insightful episode from the CRO Wizards series on the VWO Podcast!

In this series, we speak to top leaders and industry experts about the evolution of CRO, its positive impact on key business metrics, and how you can make data-driven decisions to achieve sustainable, long-term growth.

Our guest for this episode is Sean Clanchy, Managing Director - Swanky Australia (Shopify Plus agency).

During this episode, our host Siddhant speaks to Sean about the growth of CRO, and how it varies from region to region.

Sean also shares some real-life examples from his time working with different eCommerce industries and highlights how CRO professionals must modify their approach based on the region or demographic they are targeting.

In the episode, Sean also talks about the emerging role of AI and shares his predictions on how it will impact conversion rate optimization.

Another important topic that was discussed is the importance of user research as Sean spoke about the various methods he uses to understand the customers and the website experience.

Watch this episode right away to learn more about the strategies, and importance of CRO in today's evolving digital landscape.

00:00 - Start of the episode

03:36 - Sean Clanchy and Siddhant Salil (host) start the conversation

04:02 - Typical day in the life of a CRO professional

05:45 - Choosing career paths and having a natural inclination towards eCommerce

07:57 - Subscription eCommerce and how it differs in various regions

10:21 - Methods of visitor behavior research and adopting an approach of 'Who? What? When?'

12:39 - The correlation between experimentation and personalization

15:39 - An interesting optimization project that Sean managed

19:33 - The relevance of micro-conversion metrics in eCommerce

22:50 - Experimentation in Australia compared to different global markets

26:38 - The role of AI in eCommerce and the impact it will create in the coming years

29:44 - Message for brands who are hesitant to get started with CRO

33:33 - Favorite travel destination

36:13 - Rapid fire round - If you were starting a career in eCommerce today, what would you do differently?

37:20 - A newsletter that every CRO professional must follow

38:00 - 3 books that our audience must read

38:39 - Traveling in Australia

40:01 - If not a CRO specialist, what other profession would you have chosen?

41:05 - One CRO metric that people should stop obsessing over

41:28 - A dream or goal you want to achieve in the next 3 years

42:26 - Sean and Siddhant sign off

Welcome to the debut episode of the CRO Wizards, where we unravel the magic behind Conversion Rate Optimization with the industry's top wizards!

Kicking off our series, we have Jim Martin, the founder and managing director of Align Digital, in New Zealand joining us to share his enchanting insights.

With over a decade of experience in digital marketing, Jim spills the secrets of crafting a powerful experimentation culture and debunks the myths surrounding overrated CRO metrics.

Along the way, he takes us on a nostalgic journey back to the 1990s, offering a glimpse into the early days of digital marketing.

Jim also dives into the exciting role of emerging technologies like AI and machine learning in CRO and recommends a must-follow newsletter for every CRO professional.

Tune in for a fun and enlightening conversation packed with actionable advice, hilarious anecdotes, and everything in between. 

00:00 - Start of the episode

01:30 - Jim Martin and Jinal Shah (host) start the conversation

02:38 - What do you love the most about CRO?

04:09 - Starting with Digital Marketing and getting into CRO

06:29 - Conversion Rate Optimization in the 1990s

10:38 - Experimentation techniques to achieve significant CRO improvements

18:03 - Common mistakes made in CRO

23:05 - Managing stakeholder expectations during CRO initiatives

29:40 - Advice for businesses looking to build a culture of experimentation

32:45 - Role of AI and machine learning in CRO

39:38 - CRO landscape in New Zealand

42:55 - Final thoughts

45:05 - Rapid fire round - If you were starting a career in CRO today, what would you do differently?

45:50 - A newsletter that every CRO professional must follow

47:04 - Book recommendations

47:38 - Go to travel destination in Switzerland

48:22 - One thing that AI will replace in the next 3 years

50:18 - If not a CRO specialist, what other profession would you have chosen?

50:51 - One CRO metric that people should stop obsessing over

54:03 - A dream or goal you want to achieve in the next 3 years

54:50 - Jim and Jinal sign off

Unlock the full potential of your eCommerce business with our latest podcast episode featuring expert insights from Jacob Fairclough.

This episode is a must-listen for anyone looking to measure the effectiveness of their eCommerce campaigns, maximize ROI from AdWords, and ensure their ads and product pages present a cohesive message.

In this episode, Jacob dives deep into why understanding and optimizing your eCommerce strategies is crucial for business success.

He provides actionable advice on how to measure the effectiveness of your campaigns, ensuring that every dollar spent contributes to your bottom line.

Discover how to get the most ROI out of your AdWords campaigns by leveraging advanced tactics and search data to optimize your shopping feed.

Jacob also shares his secrets on writing compelling ad copy that captures attention and drives conversions.

He emphasizes the importance of optimizing ads for mobile, a critical component given the increasing number of mobile shoppers.

Learn how to improve conversion rates not just on your product pages, but also on category pages, ensuring a seamless and effective customer journey from the first click to the final purchase.

One of the highlights of this episode is Jacob’s discussion on optimizing remarketing strategies for success.

By targeting previous visitors with tailored ads, you can significantly increase your chances of converting them into loyal customers.

He also covers the best practices for driving visits to the checkout page, a crucial step in reducing cart abandonment and boosting sales.

Whether you're a seasoned marketer or just getting started, this episode is packed with valuable insights to help you elevate your eCommerce game.

Tune in to learn how to create cohesive messaging across your ads and product pages, making sure your brand stands out in a crowded market.