73 episodes

The Brand Messaging Podcast Wait What Really OK is Wait What Really OK is a methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses.
*******
Host, Loren Weisman is a Brand Messaging Strategist and Contributor for FSG Messaging and Optics. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product.
*******
FSG Messaging and Optics (Orlando Division)
207 West Plant Street
Winter Garden, Florida, 34777-0991
https://fishstewarding.com/
*******
LW Links
LW URL: https://lorenweisman.com/
Loren’s IMDb: https://imdb.com/name/nm11794652/
Loren's Author Page: https://amazon.com/author/lorenweisman
Loren's NewsWire Page: https://www.send2press.com/wire/profile/loren-weisman/
*******
Brand Messaging Podcast WWROK Links
Podcast Info: http://brandmessagingpodcast.com/
Twitter: https://twitter.com/waitwhatreallyO
Facebook: https://facebook.com/brandmessagingpodcast/
Google: https://brand-messaging-podcast.business.site/
Podcast IMDb: https://www.imdb.com/title/tt12847210/
Pandora: https://www.pandora.com/podcast/wait-what-really-ok-with-loren-weisman/PC:34213
*******
Music Credits: Opening Theme Song
“Fully Licensed Wait What Really Ok Theme Song" by RKVC.
Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
http://rkvc.net/
*******
Music Credits: Closing Theme Song
“News and Information Podcast Percussion Outro” by Doug Hinrichs.
Copyright 2016 Dig And Be Dug Music (BMI).
Administered by Bass Ackwards Music (BMI).
http://doughinrichs.com/

Wait What Really OK with Loren Weisman Loren Weisman

    • Business
    • 5.0 • 36 Ratings

The Brand Messaging Podcast Wait What Really OK is Wait What Really OK is a methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses.
*******
Host, Loren Weisman is a Brand Messaging Strategist and Contributor for FSG Messaging and Optics. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product.
*******
FSG Messaging and Optics (Orlando Division)
207 West Plant Street
Winter Garden, Florida, 34777-0991
https://fishstewarding.com/
*******
LW Links
LW URL: https://lorenweisman.com/
Loren’s IMDb: https://imdb.com/name/nm11794652/
Loren's Author Page: https://amazon.com/author/lorenweisman
Loren's NewsWire Page: https://www.send2press.com/wire/profile/loren-weisman/
*******
Brand Messaging Podcast WWROK Links
Podcast Info: http://brandmessagingpodcast.com/
Twitter: https://twitter.com/waitwhatreallyO
Facebook: https://facebook.com/brandmessagingpodcast/
Google: https://brand-messaging-podcast.business.site/
Podcast IMDb: https://www.imdb.com/title/tt12847210/
Pandora: https://www.pandora.com/podcast/wait-what-really-ok-with-loren-weisman/PC:34213
*******
Music Credits: Opening Theme Song
“Fully Licensed Wait What Really Ok Theme Song" by RKVC.
Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
http://rkvc.net/
*******
Music Credits: Closing Theme Song
“News and Information Podcast Percussion Outro” by Doug Hinrichs.
Copyright 2016 Dig And Be Dug Music (BMI).
Administered by Bass Ackwards Music (BMI).
http://doughinrichs.com/

    Curiously curated creations, creatures, tales and messaging

    Curiously curated creations, creatures, tales and messaging

    Curiously Curated Creations, Creatures, Tales and Messaging are covered in this discussion with Kristina Lucia on S.09 E.01 n.134 of the Brand Messaging Podcast, Wait What Really OK.

    Curiously Curated Creations from Kristina Lucia includes a children’s book series as well as a number of handcrafted crocheted animals and an array of art and other products. Kristina discusses with Loren about her journey so far and where it is heading.

    Brand messaging strategist Loren Weisman talks with Kristina Lucia about her brand, her direction and the involvement of the Fish Stewarding Group and the results that came from a brand discovery and audit.

    Staying true to an authentic approach, Kristina is strategizing connection and engagement over hype and hoopla in her messaging and her reach.

    For all things messaging from childrens books to crocheted animals and beyond, Loren Weisman shares “Consider exchanging the claims, promises and guarantees for authentic, humble and engaging content.” The result can be much more inviting and connecting.

    “Quality Mom Time, Grandmas Recipe, and a Memory to Last is the title of the first book from the curiously curated creations childrens book series.”

    Curiously Curated Creations, Creatures, Tales and Messaging are covered in this discussion with Kristina Lucia on S.09 E.01 n.134 of the Brand Messaging Podcast, Wait What Really OK.

    This brand messaging podcast is available on most sites, stations and apps where you may like to listen to podcasts.

    *******
    The Brand Messaging Podcast Wait What Really OK is a methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses.
    *******
    Host, Loren Weisman is a Brand Messaging Strategist and Contributor for FSG Messaging and Optics. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product.
    *******
    Fish Stewarding Group & FSG Messaging and Optics
    wb: https://fishstewarding.com/
    em: brandmessagingstrategist@gmail.com
    *******
    Loren Weisman Links
    Web: https://lorenweisman.com/
    *******
    Brand Messaging Podcast WWROK Links
    Podcast Info Page: https://lorenweisman.com/brand-messaging-podcast/
    *******
    Brand Messaging Podcast Music Credits 1:
    Opening Theme Song
    “Fully Licensed Wait What Really Ok Theme Song" by RKVC.
    Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
    Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
    http://rkvc.net/
    *******
    Brand Messaging Podcast Music Credits 2:
    Closing Theme Song
    “News and Information Podcast Percussion Outro” by Doug Hinrichs.
    Copyright 2016 Dig and Be Dug Music (BMI).
    Administered by Bass Ackwards Music (BMI).
    http://doughinrichs.com/
    *******
    © 2021 Loren Weisman. © ® ℗
    *******
    Curiously Curated Creations, Creatures, Tales and Messaging.

    • 31 min
    Individualized and inclusive approach to healthy eating.

    Individualized and inclusive approach to healthy eating.

    An Individualized and inclusive approach to healthy eating is the topic and touch point for s8. E10. n133. of the Wait What Really OK brand messaging podcast.

    Dawn Tucci is a personalized and Inclusive Health Advocate. Below is Dawn’s information and her philosophy when it comes to food and wellness.

    “Growing up, I never had any psychological association with food, we just ate.”

    “Chocolate is not a problem till we make it a problem.”

    “It's not just the foods we eat but the way we think about them”

    Dawn Tucci shares an individualized and inclusive approach to eating that honors cultural and personal preferences.

    As a dietitian with an in depth understanding of human physiology and how foods can effect the body, Dawn Tucci is able to come along side individuals on their wellness journey and guide them through the subjective and objective information on nutrition that is out there. In that differentiation and personalization, she assists in finding the right course of action and nourishment for each person based on them, not on templates, trends or hearsay.

    Dawn’s array of experiences come from working as a registered dietitian for the pharmaceutical industry, a higher echelon food company and a wellness business. This has allowed her to share an individualized experience of education, empowerment and the choices that can be made from there.

    If you would like to learn more about Dawn or set up a time to speak with her, her email is tuccidawn@yahoo.com

    This brand messaging podcast is available on most sites, stations and apps where you may like to listen to podcasts.
    *******
    The Brand Messaging Podcast Wait What Really OK
    *******
    Host, Loren Weisman is a Brand Messaging Strategist and Contributor for FSG Messaging and Optics.
    *******
    FSG Messaging and Optics
    (Orlando Division)
    https://fishstewarding.com/
    https://lorenweisman.com/
    © 2021 Loren Weisman. © ® ℗
    *******
    This brand messaging podcast is available on most sites, stations and apps where you may like to listen to podcasts.
    *******
    http://brandmessagingpodcast.com/
    *******
    Opening Theme Song Music Credits
    “Fully Licensed Wait What Really Ok Theme Song" by RKVC.
    Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
    Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
    *******
    Closing Theme Song Music Credits
    “News and Information Podcast Percussion Outro” by Doug Hinrichs.
    Copyright 2016 Dig and Be Dug Music (BMI).
    Administered by Bass Ackwards Music (BMI).
    *******
    An Individualized and inclusive approach to healthy eating.

    • 28 min
    Is PEMF objectively proven or a subjective pseudoscience?

    Is PEMF objectively proven or a subjective pseudoscience?

    Is PEMF objectively proven or a subjective pseudoscience? The topic and touch point for s8. E9. n132. of the Wait What Really OK brand messaging podcast.

    PEMF Therapy has been on the scene for longer than some people realize, however with mixed messages, mixed signals and a series of very strong opinions mixed with the results and factual data, it is still not completely understood. Tim Daniels shares intelligence on the proven elements as well as some of the stereotypes and assumptions that have been associated with PEMF with Loren Weisman.

    “Pulsed electromagnetic field therapy, also known as low field magnetic stimulation uses electromagnetic fields in an attempt to heal non-union fractures and depression. By 2007 the FDA had cleared several such stimulation devices” – Wikipedia

    Tim Daniels also answers the question Is all PEMF created equal as well as discussing the areas it might help with and the range of usage and application.

    I have also been testing the waters with PEMF Therapy and will share some of my PEMF experience in this conversation as well.

    “I am not slowly electrocuting myself.” – Loren Weisman

    For additional information or if you want to learn more with someone that is well versed, vetted and verified in this field, I ask you to consider to reach out to this guest, Tim Daniels. His email is timdanielshc@gmail.com.

    This brand messaging podcast is available on most sites, stations and apps where you may like to listen to podcasts.
    *******
    The Brand Messaging Podcast Wait What Really OK
    *******
    Host, Loren Weisman is a Brand Messaging Strategist and Contributor for FSG Messaging and Optics.
    *******
    FSG Messaging and Optics
    (Orlando Division)
    https://fishstewarding.com/
    https://lorenweisman.com/
    © 2021 Loren Weisman. © ® ℗
    *******
    This brand messaging podcast is available on most sites, stations and apps where you may like to listen to podcasts.
    *******
    http://brandmessagingpodcast.com/
    *******
    Opening Theme Song Music Credits
    “Fully Licensed Wait What Really Ok Theme Song" by RKVC.
    Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
    Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
    *******
    Closing Theme Song Music Credits
    “News and Information Podcast Percussion Outro” by Doug Hinrichs.
    Copyright 2016 Dig and Be Dug Music (BMI).
    Administered by Bass Ackwards Music (BMI).
    *******
    Is PEMF objectively proven or a subjective pseudoscience?

    • 42 min
    Exploring and engaging autism with Doctor Todd Peter Levine.

    Exploring and engaging autism with Doctor Todd Peter Levine.

    Exploring and engaging autism with Doctor Todd Peter Levine is the topic and touch point for s8. E8. n131. of the Wait What Really OK brand messaging podcast.

    Todd is amplifying the stories and experiences of autism through an engaging format.

    Dr. Todd Peter Levine is the host of a new podcast called the Otherness Podcast. The show is exploring and engaging autism through experienced stories. Todd joins me on this episode to talk about his approach to sharing stories and creating a show that is less about the statements that try to set put autism in a box and is shifting amplifying the stories and experiences with a respect and an engagement I have not seen elsewhere.

    His authority mixed with his humility and his passion to learn as much as he shares brings a different tone to autism.

    His approach to move to stories and bring a greater understanding as a whole over trying to solve it or heal it also is one more aspect that makes Todd and the otherness Podcast stand out.

    The Otherness Podcast is exploring and engaging autism through experienced stories with Dr. Todd Peter Levine and will be available on most places and sites where you like to listen to podcasts. More at https://othernesspodcast.com/

    This brand messaging podcast is available on most sites, stations and apps where you may like to listen to podcasts.

    *******
    The Brand Messaging Podcast Wait What Really OK is a methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses.
    *******
    Host, Loren Weisman is a Brand Messaging Strategist and Contributor for FSG Messaging and Optics.
    *******
    Loren Weisman Links
    Web: https://lorenweisman.com/
    IMDb: https://imdb.me/lorenweisman/
    *******
    Brand Messaging Podcast WWROK Links
    Podcast Info Page: http://brandmessagingpodcast.com/
    *******
    Brand Messaging Podcast Music Credits 1:
    Opening Theme Song
    “Fully Licensed Wait What Really Ok Theme Song" by RKVC.
    Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
    Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
    http://rkvc.net/
    *******
    Brand Messaging Podcast Music Credits 2:
    Closing Theme Song
    “News and Information Podcast Percussion Outro” by Doug Hinrichs.
    Copyright 2016 Dig and Be Dug Music (BMI).
    Administered by Bass Ackwards Music (BMI).
    http://doughinrichs.com/
    *******
    © 2021 Loren Weisman. © ® ℗
    *******
    Exploring and engaging autism with Doctor Todd Peter Levine

    • 38 min
    Amplified authentic opinions and intelligence to consider.

    Amplified authentic opinions and intelligence to consider.

    Amplified authentic opinions and intelligence to consider is the topic and touch point for s8. E7. n130. of the Wait What Really OK brand messaging podcast.

    From the fixed focus groups to the ability to vote as much and as often as you like, the authentic voice and authentic opinion has trouble shining through. From artificial intelligence delivering data that can be artificially altered to the opinions of a paid influencer, we are missing out on authentic opinions from real people to understand the authority in what people are feeling, over the popularity of what people are being told people are feeling.

    Some of the issues are in communication. We see individuals sharing op-eds. One sided views of opinions that are placed in to editorial format instead of learning the Op Agg story… the aggregation of authentic opinions collected for the authority data that it could provide.

    Art, like music, like food is opinion. It is subjective and while there are popular opinions, a great deal of that popularity has been falsely bought. Then presented as intelligence that isn’t true. When we consider honoring opinions authentically and take them into account instead of only counting for popularity through an organized aggregator of authentic opinion, the data and intelligence can be more beneficial for everyone.

    If we can take the time and put in the efforts to amplify the authentic opinions and apply those results and intelligence across the board, everyone from the consumer to the companies behind a song, an artist, a product or a service, we might have a better chance of understanding what choices to make based on better intelligence.

    This brand messaging podcast is available on most sites, stations and apps where you may like to listen to podcasts.

    *******
    The Brand Messaging Podcast Wait What Really OK
    *******
    Host, Loren Weisman is a Brand Messaging Strategist and Contributor for FSG Messaging and Optics.
    *******
    FSG Messaging and Optics
    (Orlando Division)
    https://fishstewarding.com/
    https://lorenweisman.com/
    *******
    This brand messaging podcast is available on most sites, stations and apps where you may like to listen to podcasts.
    *******
    http://brandmessagingpodcast.com/
    *******
    Opening Theme Song Music Credits
    “Fully Licensed Wait What Really Ok Theme Song" by RKVC.
    Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
    Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
    *******
    Closing Theme Song Music Credits
    “News and Information Podcast Percussion Outro” by Doug Hinrichs.
    Copyright 2016 Dig and Be Dug Music (BMI).
    Administered by Bass Ackwards Music (BMI).
    *******
    Amplified authentic opinions and intelligence to consider.

    • 24 min
    Shop local shaming and small business messaging missteps.

    Shop local shaming and small business messaging missteps.

    Shop Local Shaming and small business messaging missteps is the topic and touch point for s8. E6. n129. of the Wait What Really OK brand messaging podcast.

    If you are telling me how terrible I am for shopping somewhere else and how I need to shop local or shop at your place, where does that create a desire to do so? Using guilt, shaming and passive aggressive tactics to try to attract customers tends to deliver the opposite results.

    When we take a step back and look at the situation as well as the perceptions of others, it can allow for a more engaging messaging in the advertising that can invite and market that many more people to local shopping.

    On the other side of it, focusing only shop local shaming style campaigns and using a yell, tell, sell and insulting vibe is not drawing people in, it is pushing them away. Moving the methodology and strategy of small business messaging to a place of authenticity, humility and respectful engagement can bring greater results.

    “Invite by explaining about you and your store. Market by educating about what you have. Message by sharing why it can be an advantage to buy from you… And consider staying in an authentic, sympathetic and relatable tone.”

    Consider taking a more honorable, understanding and respectful approach to draw in customers over using tactics that tend to insult, shame and push people away.

    This brand messaging podcast is available on most sites, stations and apps where you may like to listen to podcasts.

    *******
    The Brand Messaging Podcast Wait What Really OK
    *******
    Host, Loren Weisman is a Brand Messaging Strategist and Contributor for FSG Messaging and Optics.
    *******
    FSG Messaging and Optics
    (Orlando Division)
    https://fishstewarding.com/
    https://lorenweisman.com/
    *******
    This brand messaging podcast is available on most sites, stations and apps where you may like to listen to podcasts.
    *******
    http://brandmessagingpodcast.com/
    *******
    Opening Theme Song Music Credits
    “Fully Licensed Wait What Really Ok Theme Song" by RKVC.
    Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
    Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
    *******
    Closing Theme Song Music Credits
    “News and Information Podcast Percussion Outro” by Doug Hinrichs.
    Copyright 2016 Dig and Be Dug Music (BMI).
    Administered by Bass Ackwards Music (BMI).
    *******
    Shop Local Shaming and small business messaging missteps.

    • 21 min

Customer Reviews

5.0 out of 5
36 Ratings

36 Ratings

Alex J Sanfilippo ,

Relevant and engaging

Loren brings topics that matter in a very engaging way. Solid podcast, really enjoying it and agree with much of what Loren says! A+ and 👍🏻👍🏻

Brooke Craven ,

Awesome Podcast!!

Loren Weisman, host of the Wait What Really OK podcast, highlights all aspects of marketing, branding and more in this can’t miss podcast. The host and expert guests offer insightful information and advice that is helpful to anyone that listens!

Top Podcasts In Business

Listeners Also Subscribed To