64 episodes

The Brand Messaging Podcast Wait What Really OK is Wait What Really OK is a methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses.
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Host, Loren Weisman is a Brand Messaging Strategist and Contributor for FSG Messaging and Optics. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product.
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FSG Messaging and Optics (Orlando Division)
207 West Plant Street
Winter Garden, Florida, 34777-0991
https://fishstewarding.com/
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LW Links
LW URL: https://lorenweisman.com/
Loren’s IMDb: https://imdb.com/name/nm11794652/
Loren's Author Page: https://amazon.com/author/lorenweisman
Loren's NewsWire Page: https://www.send2press.com/wire/profile/loren-weisman/
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Brand Messaging Podcast WWROK Links
Podcast Info: http://brandmessagingpodcast.com/
Twitter: https://twitter.com/waitwhatreallyO
Facebook: https://facebook.com/brandmessagingpodcast/
Google: https://brand-messaging-podcast.business.site/
Podcast IMDb: https://www.imdb.com/title/tt12847210/
Pandora: https://www.pandora.com/podcast/wait-what-really-ok-with-loren-weisman/PC:34213
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Music Credits: Opening Theme Song
“Fully Licensed Wait What Really Ok Theme Song" by RKVC.
Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
http://rkvc.net/
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Music Credits: Closing Theme Song
“News and Information Podcast Percussion Outro” by Doug Hinrichs.
Copyright 2016 Dig And Be Dug Music (BMI).
Administered by Bass Ackwards Music (BMI).
http://doughinrichs.com/

Wait What Really OK with Loren Weisman Loren Weisman

    • Management
    • 5.0 • 103 Ratings

The Brand Messaging Podcast Wait What Really OK is Wait What Really OK is a methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses.
*******
Host, Loren Weisman is a Brand Messaging Strategist and Contributor for FSG Messaging and Optics. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product.
*******
FSG Messaging and Optics (Orlando Division)
207 West Plant Street
Winter Garden, Florida, 34777-0991
https://fishstewarding.com/
*******
LW Links
LW URL: https://lorenweisman.com/
Loren’s IMDb: https://imdb.com/name/nm11794652/
Loren's Author Page: https://amazon.com/author/lorenweisman
Loren's NewsWire Page: https://www.send2press.com/wire/profile/loren-weisman/
*******
Brand Messaging Podcast WWROK Links
Podcast Info: http://brandmessagingpodcast.com/
Twitter: https://twitter.com/waitwhatreallyO
Facebook: https://facebook.com/brandmessagingpodcast/
Google: https://brand-messaging-podcast.business.site/
Podcast IMDb: https://www.imdb.com/title/tt12847210/
Pandora: https://www.pandora.com/podcast/wait-what-really-ok-with-loren-weisman/PC:34213
*******
Music Credits: Opening Theme Song
“Fully Licensed Wait What Really Ok Theme Song" by RKVC.
Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
http://rkvc.net/
*******
Music Credits: Closing Theme Song
“News and Information Podcast Percussion Outro” by Doug Hinrichs.
Copyright 2016 Dig And Be Dug Music (BMI).
Administered by Bass Ackwards Music (BMI).
http://doughinrichs.com/

    Do not vote if you do not want to vote. Voting is a right.

    Do not vote if you do not want to vote. Voting is a right.

    Do not vote if you do not want to vote. Voting is a right is the topic and touch point for s8. e2. n124. of the Wait What Really OK brand messaging podcast.

    The toxicity and force placed into telling people to vote has backed fired for many years and in many elections. Taking a more engaging, respectful approach might bring more people to the table, while allowing others to feel less attacked.

    “Voting is a right and if you do not want to exercise that right, who am I or who is anyone to tell you that you are wrong."

    In the end, I believe if we invite, share, explain and engage what voting can do, why people should consider voting and moving away from the attacks, insults and belittling, it may draw that many more people to get involved and vote.

    Do not vote if you do not want to vote. Voting is a right is the topic and touch point for s8. e2. n124. of the Wait What Really OK podcast.
    *******
    The Brand Messaging Podcast Wait What Really OK is a methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses.
    *******
    Host, Loren Weisman is a Brand Messaging Strategist and Contributor for FSG Messaging and Optics. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product.
    *******
    Fish Stewarding Group & FSG Messaging and Optics
    (Orlando Division)
    207 West Plant Street
    Winter Garden, Florida, 34777-0991
    wb: https://fishstewarding.com/
    em: brandmessagingstrategist@gmail.com
    *******
    Loren Weisman Links
    Web: https://lorenweisman.com/
    IMDb: https://imdb.me/lorenweisman/
    Wait What Really OK IMDb: https://imdb.com/title/tt12847210/
    Instead of that consider this! IMDb: https://imdb.com/title/tt13192516/
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    The Brand Messaging Podcast Wait What Really OK hosted by FSG Messaging and Optics Brand Messaging Strategist Loren Weisman is available on Pandora, iHeart, Amazon Music, Apple Podcasts, Spotify, Radio.com, Google Podcasts, Stitcher, as well as most sites, stations and apps where you may like to listen to podcasts.
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    Brand Messaging Podcast WWROK Links
    Podcast Info Page: http://brandmessagingpodcast.com/
    Podcast IMDb Page: https://imdb.com/title/tt12847210/
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    Brand Messaging Podcast Music Credits 1:
    Opening Theme Song
    “Fully Licensed Wait What Really Ok Theme Song" by RKVC.
    Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
    Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
    http://rkvc.net/
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    Brand Messaging Podcast Music Credits 2:
    Closing Theme Song
    “News and Information Podcast Percussion Outro” by Doug Hinrichs.
    Copyright 2016 Dig and Be Dug Music (BMI).
    Administered by Bass Ackwards Music (BMI).
    http://doughinrichs.com/
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    Do not vote if you do not want to vote. Voting is a right.

    • 15 min
    Mary Poppins Messaging and Practically Perfect Perceptions

    Mary Poppins Messaging and Practically Perfect Perceptions

    Mary Poppins Messaging and Practically Perfect Perceptions is the topic and touch point for S8 E01 #124 of Wait What Really OK.

    By keeping your intended messaging personal, humble and professional when it comes to the perception elements, it will not make your message clear to everyone, but you will have a better chance to engage that many more with a greater understanding. All too often, many of us are focused on our intention but we miss the mark when it comes to the perception of that messaging.

    It is not about creating a narrative that everyone will understand, because that is impossible. Still, to adjust a narrative to consider the comparative, competitive, compliant, connotation as well as the oversaturated, and over used words, we can dial in something that can reach more.

    So, in short, messaging that is practically perfect in every way when it comes to perception, but by no means, everyone. It will neglect some, but worlds less.

    “By keeping your intended messaging personal, humble and professional when it comes to the perception elements, it will not make your message clear to everyone, but you will have a better chance to engage that many more with a greater understanding. It won’t be perfect, but it can be practically perfect for you.”

    Mary Poppins Messaging and Practically Perfect Perceptions is the topic and touch point for S8 E01 #124 of Wait What Really OK.
    *******
    The Brand Messaging Podcast Wait What Really OK is a methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses.
    *******
    Host, Loren Weisman is a Brand Messaging Strategist and Contributor for FSG Messaging and Optics. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product.
    *******
    Fish Stewarding Group & FSG Messaging and Optics
    wb: https://fishstewarding.com/
    Em: brandmessagingstrategist@gmail.com
    *******
    Loren Weisman Links
    Web: https://lorenweisman.com/
    IMDb: https://imdb.me/lorenweisman/
    Wait What Really OK IMDb: https://imdb.com/title/tt12847210/
    *******
    The Brand Messaging Podcast Wait What Really OK is available on most sites, stations and apps where you may like to listen to podcasts.
    *******
    Podcast Links
    Podcast Info Page: http://brandmessagingpodcast.com/
    Podcast IMDb Page: https://imdb.com/title/tt12847210/
    *******
    Podcast Music Credits 1:
    Opening Theme Song
    “Fully Licensed Wait What Really Ok Theme Song" by RKVC.
    Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
    Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
    http://rkvc.net/
    *******
    Podcast Music Credits 2:
    Closing Theme Song
    “News and Information Podcast Percussion Outro” by Doug Hinrichs.
    Copyright 2016 Dig and Be Dug Music (BMI).
    Administered by Bass Ackwards Music (BMI).
    http://doughinrichs.com/
    *******
    Mary Poppins Messaging and Practically Perfect Perceptions.

    • 23 min
    Authentic messaging introductions and impression perceptions

    Authentic messaging introductions and impression perceptions

    A great deal of networking has reduced in authenticity while being amplified in the popularity and number count of making as many contacts as possible over making the right type of connections.

    Authentic messaging introductions and impression perceptions is topic for S7 E10 #123 of Wait What Really OK.

    Creating an authentic connection with a new contact these days seems more challenging than ever. With so many rushing to reach so many as fast as possible and find out as quickly as possible whether or not this person will be of benefit, there is a loss of the integrity, authenticity and authority in messaging introductions. Slowing down the need for numbers and making an effort to see them as people and not numbers is one of many simple steps that can allow for better engagement.

    This goes for the cold contact you meet on the street, down to the networking groups that seem to be everywhere.

    Every day, there is a new networking group, whether online or offline promises to introduce you to the greatest people and make the greatest connections and bring you the most sales. If this was true, why are there so many groups out there and why are so many people part of dozens of these groups?

    Taking a step back to look at how you are connection, communicating and especially listening is key. When you consider the oversaturation of the me movement to make a contact that will convert and shift to creating an initial authentic conversation to look for a better connection, the difference can be felt.

    It might make for less business cards collected, less hands shaken and less people introduced to, but in turn, you might just create a foundation of connection with those that you really should be connected with over a mass list of people that you hype yourself in front of with hopes of sales.

    "Instead of trying to shake 20 hands, get 30 business cards and add 40 people to your LinkedIn, consider taking the time with authentic introductions and conversations that are grounded in connection over racing to see how quickly they can find a new conversion or sale."

    Change the narrative of networking by creating conversations to engage authentically over just racing to a finish line to collect names and trying to build up as much popularity to be seen by as many people as possible.

    Authentic messaging introductions and impression perceptions is S7 E10 #123 of Wait What Really OK.

    *******
    The Brand Messaging Podcast Wait What Really OK is a methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses.
    *******
    Host, Loren Weisman is a Brand Messaging Strategist and Contributor for FSG Messaging and Optics. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product.
    *******
    Fish Stewarding Group & FSG Messaging and Optics
    (Orlando Division)
    207 West Plant Street
    Winter Garden, Florida, 34777-0991
    wb: https://fishstewarding.com/
    Em: brandmessagingstrategist@gmail.com
    *******
    Loren Weisman Links
    Web: https://lorenweisman.com/
    IMDb: https://imdb.me/lorenweisman/
    Messaging Matters IMDb: https://imdb.com/title/tt13170564/
    Wait What Really OK IMDb: https://imdb.com/title/tt12847210/
    Instead of that consider this! IMDb: https://imdb.com/title/tt13192516/
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    The Brand Messaging Podcast Wait...

    • 29 min
    Podcast guest soliciting and podcast host booking tactics

    Podcast guest soliciting and podcast host booking tactics

    Digging into the ideas of standing out as an authentic host or how showcasing yourself as an authentic guest can make for better shows, better engagement and better conversations. Especially in this new sea of some hosts just trying to get everyone they can on their show, while some guests with or without authority, spamming to get on every show they can.

    Podcast guest soliciting and podcast host booking tactics is S7.E9.#122 from the brand messaging podcast; Wait What Really OK.

    These concepts go back and forth between the podcaster and the guest or representative trying to be on a podcast or get their client on a podcast.

    According to data compiled from PodcastHosting.Org, there are over one million podcasts out there with over 29 million episodes to date as of September 2020.

    In turn, you have a lot of podcasters that are chasing guests and a lot of guests that are chasing podcasters. One of the key problems that plagues both sides is that both forget that this is such a large market. And in those solicitations, they often sound very template like and very impersonal. Add in the issues of ego and arrogance as both guests and hosts will present less than accurate information about their shows or their authority and you run into more issues.

    This is a topic that could be a series, but the main points covered include bringing authenticity to your ask, taking away the impersonal and creating a greater sense of authenticity and coming right to the point and asking what are you doing with your show?

    In the end, are you being true to yourself, the show you are trying to get on and the topics that are being discussed? Or are you only trying to get on another show to self-promote and market yourself? With so much of that happening so often, hosts are beginning to wise up to the false hype. The same goes for the guests that are learning they don’t need to be on every show and are not buying in to the hype coming from the other direction.

    Yes, there is great reach in podcasts but it can also do damage as well. Whether as a host or a guest, bring the authenticity of you to the table and table the crazy overly hype, impersonal and spammy approaches that way to many others use.

    Podcast guest soliciting and podcast host booking tactics. S7.E9.#122

    *******
    The Brand Messaging Podcast Wait What Really OK is a methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses.
    *******
    Host, Loren Weisman is a Brand Messaging Strategist and Contributor for FSG Messaging and Optics. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product.
    *******
    Fish Stewarding Group & FSG Messaging and Optics
    (Orlando Division)
    207 West Plant Street
    Winter Garden, Florida, 34777-0991
    wb: https://fishstewarding.com/
    Em: brandmessagingstrategist@gmail.com
    *******
    Loren Weisman Links
    Web: https://lorenweisman.com/
    IMDb: https://imdb.me/lorenweisman/
    *******
    The Brand Messaging Podcast Wait What Really OK hosted by FSG Messaging and Optics Brand Messaging Strategist Loren Weisman is available on Pandora, iHeart, Amazon Music, Apple Podcasts, Spotify, Google Podcasts, Stitcher, TuneIn and other locations.
    *******
    Brand Messaging Podcast WWROK Links
    Podcast Info Page: http://brandmessagingpodcast.com/
    Podcast IMDb Page: https://imdb.com/title/tt12847210/br...

    • 29 min
    Coaching with accountability and finding honorable coaches

    Coaching with accountability and finding honorable coaches

    Coaching with accountability and finding honorable coaches is S7.E8.#121. of the brand messaging podcast; Wait What Really OK.

    All too often, an excited individual might be attracted to the hype, the promises and the flash that is presented in the promotion of a certain coach, but then find out all too late that the substance, the accountability and the experience is missing.

    Consider taking the time to vet, double check and practice the due diligence before taking that step to pay someone that is not authority and does not have the ability to help you, your business or your vision.

    Discussed here are some of the elements to look for as well as what to look out and avoid.

    To the legitimate and honorable coaches, keep in mind that many out there have had the bad experiences with coaches that were less than experienced. Showcase your authenticity, experience and authority in writing and in an agreement over just the marketing and hype that is used to sell. Share pieces online and off that highlight your knowledge over only marketing and promoting yourself.

    When you take the time and put in the effort to vet and double check, while at the same time, showcase your detail and professionalism, you set a better standard and a better foundation to work from. While also attracting the right type of client to coach.

    When everyone is on the same page, has a clear understanding of expectations and responsibilities, the best outcomes can occur. Consider stepping away from the big promises, guarantees and claims if they are not backed up on paper. Lastly, look past the hype and seek the substance before subscribing to a coach and their direction. This is some of the best protection for you, your business or venture.

    *******
    The Brand Messaging Podcast Wait What Really OK is a methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses.
    *******
    Host, Loren Weisman is a Brand Messaging Strategist and Contributor for FSG Messaging and Optics. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product.
    *******
    Fish Stewarding Group & FSG Messaging and Optics
    (Orlando Division)
    207 West Plant Street
    Winter Garden, Florida, 34777-0991
    wb: https://fishstewarding.com/
    Em: brandmessagingstrategist@gmail.com
    *******
    Loren Weisman Links
    Web: https://lorenweisman.com/
    IMDb: https://imdb.me/lorenweisman/
    Google Business: https://brand-messaging-strategist.business.site
    *******
    The Brand Messaging Podcast Wait What Really OK hosted by FSG Messaging and Optics Brand Messaging Strategist Loren Weisman is available on Pandora, iHeart, Amazon Music, Apple Podcasts, Spotify, Google Podcasts, Stitcher, TuneIn and other locations.
    *******
    Brand Messaging Podcast WWROK Links
    Podcast Info Page: http://brandmessagingpodcast.com/
    Twitter Page: https://twitter.com/waitwhatreallyO
    Podcast IMDb Page: https://imdb.com/title/tt12847210/
    *******
    Brand Messaging Podcast Music Credits 1:
    Opening Theme Song
    “Fully Licensed Wait What Really Ok Theme Song" by RKVC.
    Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
    Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
    a...

    • 21 min
    Morning show messaging, performance and delivery at Fox 35

    Morning show messaging, performance and delivery at Fox 35

    Some considerations and a perspective on the tone, tempo, temperature and transitions in the performance as well as the delivery of the information you want to get across.

    The same words can be said by different people and create different results. Wait What Really OK S7.E7.#120 spotlights the morning show messaging, performance and delivery at Fox 35.

    While they are a news team, in some ways, they are more of a messaging team. And in their performance and delivery of the news, many could learn a great deal from them as an example.

    This is much more than highlighting the morning news team at Fox 35 Orlando and their Good Day Orlando program. This is much more about how the effectiveness of their morning show messaging allows for them to get their news across to so many in authentically engaging and connecting way.

    As in any city, there are a number of news stations where many are saying very similar things. A differentiator is the performance of the way that news is shared. Beyond the script and the words on a teleprompter, there are elements that can make or break the way an audience is engaged and connected to information.

    Addressing these almost under the hood nuances including transitions, tone, temperature and tempo help to get the messaging across and engage that much more effectively. At the same time, those same scripts could be read by an entirely different group and have the opposite effect. This is the same issue when it comes to your messaging and your marketing of products that have nothing to do with the news.

    The way the Fox 35 Orlando team with Amy Kaufeldt, Ryan Elijah, Kristin Giannas, Jayme King and Danielle Knox perform and deliver the news can showcase a great bench mark for other businesses to look at and take note. The messaging works because this is a team that know how to work together to bring that information to the public in an outstanding way.

    Learn more about the Fox 35 and the Good Day Orlando team at https://www.fox35orlando.com/shows/good-day

    *******
    The Brand Messaging Podcast Wait What Really OK is a methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses.
    *******
    Host, Loren Weisman is a Brand Messaging Strategist and Contributor for FSG Messaging and Optics. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product.
    *******
    Fish Stewarding Group & FSG Messaging and Optics
    (Orlando Division)
    207 West Plant Street
    Winter Garden, Florida, 34777-0991
    wb: https://fishstewarding.com/
    Em: brandmessagingstrategist@gmail.com
    *******
    Loren Weisman Links
    Web: https://lorenweisman.com/
    IMDb: https://imdb.me/lorenweisman/
    YouTube: https://YouTube.com/lorenweisman/
    Twitter: https://Twitter.com/lorenweisman/
    Google Business: https://brand-messaging-strategist.business.site
    *******
    The Brand Messaging Podcast Wait What Really OK hosted by FSG Messaging and Optics Brand Messaging Strategist Loren Weisman is available on Pandora, iHeart, Apple Podcasts, Spotify, Google Podcasts, Stitcher, TuneIn and other locations.
    *******
    Brand Messaging Podcast WWROK Links
    Podcast Info Page: a href="http://brandmessagingpodcast.com/"...

    • 21 min

Customer Reviews

5.0 out of 5
103 Ratings

103 Ratings

Alex J Sanfilippo ,

Relevant and engaging

Loren brings topics that matter in a very engaging way. Solid podcast, really enjoying it and agree with much of what Loren says! A+ and 👍🏻👍🏻

Brooke Craven ,

Awesome Podcast!!

Loren Weisman, host of the Wait What Really OK podcast, highlights all aspects of marketing, branding and more in this can’t miss podcast. The host and expert guests offer insightful information and advice that is helpful to anyone that listens!

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