68 episodes

The Brand Messaging Podcast Wait What Really OK is Wait What Really OK is a methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses.
Brand Messaging Strategist Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group. Loren focuses on the authenticity, authority, psychology and perceptions of the message and story. Weisman is also the host of the FSG brand messaging podcast; Wait What Really OK.
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Fish Stewarding Group
Building authoritative businesses with authentically sound people.
2073 FM 89 Buffalo Gap Rd.
Buffalo Gap, TX 79508, United States
Em: fishstewarding@gmail.com
Ph: 001-407-614-7446
*******
https://lorenweisman.com
https://fishstewarding.com
LW Socials @lorenweisman
FSG Socials @fishstewarding
*******
© 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗
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Brand Messaging Podcast Music Credits 1: Opening Theme Song
“Fully Licensed Wait What Really Ok Theme Song" by RKVC.
Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
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Brand Messaging Podcast Music Credits 2: Closing Theme Song
“News and Information Podcast Percussion Outro” by Doug Hinrichs.
Copyright 2016 Dig and Be Dug Music (BMI).
Administered by Bass Ackwards Music (BMI).
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Wait What Really OK with Loren Weisman Loren Weisman

    • Business
    • 5.0 • 8 Ratings

The Brand Messaging Podcast Wait What Really OK is Wait What Really OK is a methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses.
Brand Messaging Strategist Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group. Loren focuses on the authenticity, authority, psychology and perceptions of the message and story. Weisman is also the host of the FSG brand messaging podcast; Wait What Really OK.
*******
Fish Stewarding Group
Building authoritative businesses with authentically sound people.
2073 FM 89 Buffalo Gap Rd.
Buffalo Gap, TX 79508, United States
Em: fishstewarding@gmail.com
Ph: 001-407-614-7446
*******
https://lorenweisman.com
https://fishstewarding.com
LW Socials @lorenweisman
FSG Socials @fishstewarding
*******
© 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗
*******
Brand Messaging Podcast Music Credits 1: Opening Theme Song
“Fully Licensed Wait What Really Ok Theme Song" by RKVC.
Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
*******
Brand Messaging Podcast Music Credits 2: Closing Theme Song
“News and Information Podcast Percussion Outro” by Doug Hinrichs.
Copyright 2016 Dig and Be Dug Music (BMI).
Administered by Bass Ackwards Music (BMI).
*******

    Sharing opinions instead of trying to state facts may help.

    Sharing opinions instead of trying to state facts may help.

    Sharing opinions instead of trying to state facts may help is the title of S.09 E.02 n.135 of the FSG Brand Messaging Podcast, Wait What Really OK.

    In the times we are in, from the emotional to the psychological to the professional, moving to a foundation of opinion based engagement may help to connect over shouting facts. Especially when so many are choosing to present opinions as facts.

    In considering not only your intention, but also all that your messaging and content could be perceived as, it may help to expand your reach in a more authentic way over the pressure and pushing of many others.

    Taking the extra moment to pause and look at the content on a web page to the messaging in a video, to the presentation and differentiation of facts and opinions in a podcast may be a way to stand out and disarm some that might at first perceive you to be another voice that is only selling.

    This ties in to compliance online too. In the lack of making claims, promises and presenting statements or facts that can be quickly and easily countered, debated or proven wrong, the voice of opinion becomes a lesser liability for web and social too.

    In authenticity and authority as well as humility and transparency, the presentation and engagement of opinions over stating and screaming facts… with many that might be able to be contradicted, could allow for a greater reach and a greater connection with your existing audience as well as new people too.

    This brand messaging podcast is available on most sites, stations and apps where you may like to listen to podcasts.

    *******
    Brand Messaging Strategist Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group. Loren focuses on the authenticity, authority, psychology and perceptions of the message and story. Weisman is also the host of the FSG brand messaging podcast; Wait What Really OK.
    *******
    Fish Stewarding Group
    Building authoritative businesses with authentically sound people.
    2073 FM 89 Buffalo Gap Rd.
    Buffalo Gap, TX 79508, United States
    Em: fishstewarding@gmail.com
    Ph: 001-407-614-7446
    *******
    https://lorenweisman.com
    https://fishstewarding.com
    LW Socials @lorenweisman
    FSG Socials @fishstewarding
    *******
    © 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗
    *******
    Brand Messaging Podcast Music Credits 1: Opening Theme Song
    “Fully Licensed Wait What Really Ok Theme Song" by RKVC.
    Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
    Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
    *******
    Brand Messaging Podcast Music Credits 2: Closing Theme Song
    “News and Information Podcast Percussion Outro” by Doug Hinrichs.
    Copyright 2016 Dig and Be Dug Music (BMI).
    Administered by Bass Ackwards Music (BMI).
    *******
    Sharing opinions instead of trying to state facts may help.

    • 25 min
    Individualized and inclusive approach to healthy eating.

    Individualized and inclusive approach to healthy eating.

    An Individualized and inclusive approach to healthy eating is the topic and touch point for s8. E10. n133. of the FSG brand messaging podcast, Wait What Really OK.

    Dawn Tucci is a personalized and Inclusive Health Advocate. Below is Dawn’s information and her philosophy when it comes to food and wellness.

    “Growing up, I never had any psychological association with food, we just ate.”

    “Chocolate is not a problem till we make it a problem.”

    “It's not just the foods we eat but the way we think about them”

    Dawn Tucci shares an individualized and inclusive approach to eating that honors cultural and personal preferences.

    As a dietitian with an in depth understanding of human physiology and how foods can effect the body, Dawn Tucci is able to come along side individuals on their wellness journey and guide them through the subjective and objective information on nutrition that is out there. In that differentiation and personalization, she assists in finding the right course of action and nourishment for each person based on them, not on templates, trends or hearsay.

    Dawn’s array of experiences come from working as a registered dietitian for the pharmaceutical industry, a higher echelon food company and a wellness business. This has allowed her to share an individualized experience of education, empowerment and the choices that can be made from there.

    If you would like to learn more about Dawn or set up a time to speak with her, her email is tuccidawn@yahoo.com

    This brand messaging podcast is available on most sites, stations and apps where you may like to listen to podcasts.
    *******
    Brand Messaging Strategist Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group. Loren focuses on the authenticity, authority, psychology and perceptions of the message and story. Weisman is also the host of the FSG brand messaging podcast; Wait What Really OK.
    *******
    Fish Stewarding Group
    Building authoritative businesses with authentically sound people.
    2073 FM 89 Buffalo Gap Rd.
    Buffalo Gap, TX 79508, United States
    Em: fishstewarding@gmail.com
    Ph: 001-407-614-7446
    *******
    https://lorenweisman.com
    https://fishstewarding.com
    LW Socials @lorenweisman
    FSG Socials @fishstewarding
    *******
    © 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗
    *******
    Brand Messaging Podcast Music Credits 1: Opening Theme Song
    “Fully Licensed Wait What Really Ok Theme Song" by RKVC.
    Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
    Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
    *******
    Brand Messaging Podcast Music Credits 2: Closing Theme Song
    “News and Information Podcast Percussion Outro” by Doug Hinrichs.
    Copyright 2016 Dig and Be Dug Music (BMI).
    Administered by Bass Ackwards Music (BMI).
    *******
    An Individualized and inclusive approach to healthy eating.

    • 28 min
    Exploring and engaging autism with Doctor Todd Peter Levine.

    Exploring and engaging autism with Doctor Todd Peter Levine.

    Exploring and engaging autism with Doctor Todd Peter Levine is the topic and touch point for s8. E8. n131. of the FSG Brand Messaging Podcast, Wait What Really OK.

    Todd is amplifying the stories and experiences of autism through an engaging format.

    Dr. Todd Peter Levine is the host of a new podcast called the Otherness Podcast. The show is exploring and engaging autism through experienced stories. Todd joins me on this episode to talk about his approach to sharing stories and creating a show that is less about the statements that try to set put autism in a box and is shifting amplifying the stories and experiences with a respect and an engagement I have not seen elsewhere.

    His authority mixed with his humility and his passion to learn as much as he shares brings a different tone to autism.

    His approach to move to stories and bring a greater understanding as a whole over trying to solve it or heal it also is one more aspect that makes Todd and the otherness Podcast stand out.

    The Otherness Podcast is exploring and engaging autism through experienced stories with Dr. Todd Peter Levine and will be available on most places and sites where you like to listen to podcasts. More at https://othernesspodcast.com/

    This brand messaging podcast is available on most sites, stations and apps where you may like to listen to podcasts.

    *******
    Brand Messaging Strategist Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group. Loren focuses on the authenticity, authority, psychology and perceptions of the message and story. Weisman is also the host of the FSG brand messaging podcast; Wait What Really OK.
    *******
    Fish Stewarding Group
    Building authoritative businesses with authentically sound people.
    2073 FM 89 Buffalo Gap Rd.
    Buffalo Gap, TX 79508, United States
    Em: fishstewarding@gmail.com
    Ph: 001-407-614-7446
    *******
    https://lorenweisman.com
    https://fishstewarding.com
    LW Socials @lorenweisman
    FSG Socials @fishstewarding
    *******
    © 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗
    *******
    Brand Messaging Podcast Music Credits 1: Opening Theme Song
    “Fully Licensed Wait What Really Ok Theme Song" by RKVC.
    Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
    Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
    *******
    Brand Messaging Podcast Music Credits 2: Closing Theme Song
    “News and Information Podcast Percussion Outro” by Doug Hinrichs.
    Copyright 2016 Dig and Be Dug Music (BMI).
    Administered by Bass Ackwards Music (BMI).
    *******
    Exploring and engaging autism with Doctor Todd Peter Levine

    • 38 min
    Amplified authentic opinions and intelligence to consider.

    Amplified authentic opinions and intelligence to consider.

    Amplified authentic opinions and intelligence to consider is the topic and touch point for s8. E7. n130. of the FSG brand messaging podcast, Wait What Really OK.

    From the fixed focus groups to the ability to vote as much and as often as you like, the authentic voice and authentic opinion has trouble shining through. From artificial intelligence delivering data that can be artificially altered to the opinions of a paid influencer, we are missing out on authentic opinions from real people to understand the authority in what people are feeling, over the popularity of what people are being told people are feeling.

    Some of the issues are in communication. We see individuals sharing op-eds. One sided views of opinions that are placed in to editorial format instead of learning the Op Agg story… the aggregation of authentic opinions collected for the authority data that it could provide.

    Art, like music, like food is opinion. It is subjective and while there are popular opinions, a great deal of that popularity has been falsely bought. Then presented as intelligence that isn’t true. When we consider honoring opinions authentically and take them into account instead of only counting for popularity through an organized aggregator of authentic opinion, the data and intelligence can be more beneficial for everyone.

    If we can take the time and put in the efforts to amplify the authentic opinions and apply those results and intelligence across the board, everyone from the consumer to the companies behind a song, an artist, a product or a service, we might have a better chance of understanding what choices to make based on better intelligence.

    This brand messaging podcast is available on most sites, stations and apps where you may like to listen to podcasts.

    *******
    Brand Messaging Strategist Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group. Loren focuses on the authenticity, authority, psychology and perceptions of the message and story. Weisman is also the host of the FSG brand messaging podcast; Wait What Really OK.
    *******
    Fish Stewarding Group
    Building authoritative businesses with authentically sound people.
    2073 FM 89 Buffalo Gap Rd.
    Buffalo Gap, TX 79508, United States
    Em: fishstewarding@gmail.com
    Ph: 001-407-614-7446
    *******
    https://lorenweisman.com
    https://fishstewarding.com
    LW Socials @lorenweisman
    FSG Socials @fishstewarding
    *******
    © 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗
    *******
    Brand Messaging Podcast Music Credits 1: Opening Theme Song
    “Fully Licensed Wait What Really Ok Theme Song" by RKVC.
    Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
    Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
    *******
    Brand Messaging Podcast Music Credits 2: Closing Theme Song
    “News and Information Podcast Percussion Outro” by Doug Hinrichs.
    Copyright 2016 Dig and Be Dug Music (BMI).
    Administered by Bass Ackwards Music (BMI).
    *******
    Amplified authentic opinions and intelligence to consider.

    • 24 min
    Shop local shaming and small business messaging missteps.

    Shop local shaming and small business messaging missteps.

    Shop Local Shaming and small business messaging missteps is the topic and touch point for s8. E6. n129. of the FSG Brand Messaging Podcast, Wait What Really OK.

    If you are telling me how terrible I am for shopping somewhere else and how I need to shop local or shop at your place, where does that create a desire to do so? Using guilt, shaming and passive aggressive tactics to try to attract customers tends to deliver the opposite results.

    When we take a step back and look at the situation as well as the perceptions of others, it can allow for a more engaging messaging in the advertising that can invite and market that many more people to local shopping.

    On the other side of it, focusing only shop local shaming style campaigns and using a yell, tell, sell and insulting vibe is not drawing people in, it is pushing them away. Moving the methodology and strategy of small business messaging to a place of authenticity, humility and respectful engagement can bring greater results.

    “Invite by explaining about you and your store. Market by educating about what you have. Message by sharing why it can be an advantage to buy from you… And consider staying in an authentic, sympathetic and relatable tone.”

    Consider taking a more honorable, understanding and respectful approach to draw in customers over using tactics that tend to insult, shame and push people away.

    This brand messaging podcast is available on most sites, stations and apps where you may like to listen to podcasts.
    *******
    Brand Messaging Strategist Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group. Loren focuses on the authenticity, authority, psychology and perceptions of the message and story. Weisman is also the host of the FSG brand messaging podcast; Wait What Really OK.
    *******
    Fish Stewarding Group
    Building authoritative businesses with authentically sound people.
    2073 FM 89 Buffalo Gap Rd.
    Buffalo Gap, TX 79508, United States
    Em: fishstewarding@gmail.com
    Ph: 001-407-614-7446
    *******
    https://lorenweisman.com
    https://fishstewarding.com
    LW Socials @lorenweisman
    FSG Socials @fishstewarding
    *******
    © 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗
    *******
    Brand Messaging Podcast Music Credits 1: Opening Theme Song
    “Fully Licensed Wait What Really Ok Theme Song" by RKVC.
    Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
    Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
    *******
    Brand Messaging Podcast Music Credits 2: Closing Theme Song
    “News and Information Podcast Percussion Outro” by Doug Hinrichs.
    Copyright 2016 Dig and Be Dug Music (BMI).
    Administered by Bass Ackwards Music (BMI).
    *******
    Shop Local Shaming and small business messaging missteps.

    • 21 min
    Brand messaging mission statement and message methodology

    Brand messaging mission statement and message methodology

    A brand messaging mission statement or brand messaging mandate of sorts from Loren Weisman sharing his views from the culmination of his experiences and education that leads him to approach brand messaging this way.

    Brand messaging mission statement and message methodology is the topic and touch point for s8. E5. n128. of the Wait What Really OK brand messaging podcast.

    There is a Mission Statement shared in a famous movie that is titled as the things we think and do not say: the future of our business. In a little flip on words and a focus on brand messaging, I would call my Brand Messaging Mission Statement; the things we say and do not think… about. This is my brand messaging mission statement. My view on what I do and why I do it, as well as why I believe part of the root issue lays in how we say what we think we are supposed to say, what we are told to say and what to say in order to funnel, entice, and sell. Still, to me what is missing in the messaging of many is the authenticity, the authority, the humility and the integrity of each individuals story.

    Methodically messaging in a harmony of honor, humility, authenticity and authority may create more resonation for your story to be heard by that many more connections.

    Brand messaging mission statement and message methodology is the topic and touch point for s8. E5. n187. of the Wait What Really OK brand messaging podcast.

    *******
    Brand Messaging Strategist Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group. Loren focuses on the authenticity, authority, psychology and perceptions of the message and story. Weisman is also the host of the FSG brand messaging podcast; Wait What Really OK.
    *******
    Fish Stewarding Group
    Building authoritative businesses with authentically sound people.
    2073 FM 89 Buffalo Gap Rd.
    Buffalo Gap, TX 79508, United States
    Em: fishstewarding@gmail.com
    Ph: 001-407-614-7446
    *******
    https://lorenweisman.com
    https://fishstewarding.com
    LW Socials @lorenweisman
    FSG Socials @fishstewarding
    *******
    © 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗
    *******
    Brand Messaging Podcast Music Credits 1: Opening Theme Song
    “Fully Licensed Wait What Really Ok Theme Song" by RKVC.
    Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
    Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
    *******
    Brand Messaging Podcast Music Credits 2: Closing Theme Song
    “News and Information Podcast Percussion Outro” by Doug Hinrichs.
    Copyright 2016 Dig and Be Dug Music (BMI).
    Administered by Bass Ackwards Music (BMI).
    *******
    Brand messaging mission statement and message methodology

    • 30 min

Customer Reviews

5.0 out of 5
8 Ratings

8 Ratings

Alex J Sanfilippo ,

Relevant and engaging

Loren brings topics that matter in a very engaging way. Solid podcast, really enjoying it and agree with much of what Loren says! A+ and 👍🏻👍🏻

Brooke Craven ,

Awesome Podcast!!

Loren Weisman, host of the Wait What Really OK podcast, highlights all aspects of marketing, branding and more in this can’t miss podcast. The host and expert guests offer insightful information and advice that is helpful to anyone that listens!

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