91 episodes

Wait What Really OK is Part Radio Show, Part Podcast, Part Strategy & Part Comic Relief that takes apart the misconceptions, misunderstandings and mistakes of online branding, marketing and promotion by delivering up to date, easy to understand information that can be applied to your marketing, regardless of your business.
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Host, Loren Weisman is a brand messaging strategist and branding speaker with a focus on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product.
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Loren Weisman Brand Messaging Strategy Services
207 West Plant Street
Winter Garden, Florida, 34777-0991
brandmessagingstrategy@gmail.com
*************************************************
For some thoughts, tactics, tips and views from Loren or to book a session or package, consider stopping by any of these links:
Blogs: https://lorenweisman.com/
Podcasts: https://gopod.me/waitwhatreallyok
Videos: https://youtube.com/lorenweisman/
Pictures: https://instagram.com/lorenweisman/
More Links: https://linkkle.com/lorenweisman
Services: https://lorenweisman.com/brand-messaging-strategy-services/
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Music Credits: Opening Theme Song
“Fully Licensed Wait What Really Ok Theme Song" by RKVC.
Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
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Music Credits: Closing Theme Song
“News and Information Podcast Percussion Outro” by Doug Hinrichs.
Copyright 2016 Dig And Be Dug Music (BMI).
Administered by Bass Ackwards Music (BMI)

Wait What Really OK with Loren Weisman Loren Weisman

    • Management

Wait What Really OK is Part Radio Show, Part Podcast, Part Strategy & Part Comic Relief that takes apart the misconceptions, misunderstandings and mistakes of online branding, marketing and promotion by delivering up to date, easy to understand information that can be applied to your marketing, regardless of your business.
************************************************
Host, Loren Weisman is a brand messaging strategist and branding speaker with a focus on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product.
*****************************************************
Loren Weisman Brand Messaging Strategy Services
207 West Plant Street
Winter Garden, Florida, 34777-0991
brandmessagingstrategy@gmail.com
*************************************************
For some thoughts, tactics, tips and views from Loren or to book a session or package, consider stopping by any of these links:
Blogs: https://lorenweisman.com/
Podcasts: https://gopod.me/waitwhatreallyok
Videos: https://youtube.com/lorenweisman/
Pictures: https://instagram.com/lorenweisman/
More Links: https://linkkle.com/lorenweisman
Services: https://lorenweisman.com/brand-messaging-strategy-services/
**********************************************
Music Credits: Opening Theme Song
“Fully Licensed Wait What Really Ok Theme Song" by RKVC.
Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
**********************************************
Music Credits: Closing Theme Song
“News and Information Podcast Percussion Outro” by Doug Hinrichs.
Copyright 2016 Dig And Be Dug Music (BMI).
Administered by Bass Ackwards Music (BMI)

    Cannabis business protection through branding and compliance

    Cannabis business protection through branding and compliance

    Cannabis business protection through branding and compliance is the title of
    Wait What Really OK Podcast Episode 97 hosted by Brand Messaging Strategist and branding speaker Loren Weisman.

    CWealthC is helping cannabis and hemp businesses protect themselves, their products, services and future successes through educating, building and protecting so they can profit.

    By securing the brand, business, messaging, finances and operations while helping each venture stay up to date on all federal, state and county regulations, the reduction of risk drops and the increase in profit grows exponentially. Safely estimated to be a 22 billion dollar industry by 2022, the correct brand discovery, development, compliance and organization... now, will allow for a venture to drive, thrive and survive in a marketplace has many supporters but also has a lot of people looking for those making mistakes in order to taken them down.

    As more and more states are legalizing medical marijuana as well as CBD products, while others are looking to legalize the use of recreational marijuana products, organizations need to get all ducks in a row and prepare for everything from the IRS coming to audit all the way to others trying to steal the thunder or popularity of a product or marketing campaign.

    When you educate, build and protect your business the right way, with the right steps, correct organization and compliant operations in place, the chances of success, profit and sustainability move up in your favor.

    We achieve this by looking at each service, brand, and product to see if it is Tried, Tested and True with the four major components.

    1. Brand Correction or Creation and Security
    2. Business Structure and Systems
    3. Financial Compliance and Tracking
    4. Legal Protection and Organization

    I will be talking more on this at the USA CBD Expo in Miami, Florida on August 2nd, 3rd, and 4th. More at https://usacbdexpo.com

    Episode 97 of the brand strategy podcast Wait What Really OK is called Cannabis Business protection through branding and compliance. The show is available on iHeartRadio. 

    ************************************************
    Loren Weisman is a brand messaging strategist and branding speaker with a focus on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product.
    *****************************************************
    Loren Weisman Brand Messaging Strategy Services
    207 West Plant Street
    Winter Garden, Florida, 34777-0991
    brandmessagingstrategy@gmail.com
    *************************************************
    For some thoughts, tactics, tips and views from Loren or to book a session or package, consider stopping by any of these links:
    Blogs: https://lorenweisman.com/
    Podcasts: https://gopod.me/waitwhatreallyok
    Videos: https://youtube.com/lorenweisman/
    Pictures: https://instagram.com/lorenweisman/
    More Links: https://linkkle.com/lorenweisman
    Services: https://lorenweisman.com/brand-messaging-strategy-services/
    **********************************************
    Music Credits: Opening Theme Song
    “Fully Licensed Wait What Really Ok Theme Song" by RKVC.
    Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
    Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI) br...

    • 31 min
    Certified business coaches and Alex Cora of the Red Sox

    Certified business coaches and Alex Cora of the Red Sox

    Certified business coaches and Alex Cora of the Red Sox.
    Wait What Really OK Podcast Episode 96 hosted by Brand Messaging Strategist, branding speaker and Red Sox fan, Loren Weisman.

    This is not just about baseball in this episode, but more of a lead in about how so many seem in shock and awe of the rookie coach who helped to get his team to win 108 games in the regular season and then lead them to win the world series.

    While it was Alex Cora’s first year as the manager and coach, his experience, his knowledge, his authority and his authenticity shines in all that he has done and everywhere he has been at every step.

    Now on the other side of the coin, would you want some manager or coach to help you that had never played the game and took a simple course with a fly by night certification? Probably not.

    Now bring this into the business realm. Would you want a certified business coach that knows nothing or is very limited on their business knowledge, telling you what to do?

    Think about the people you want in and around you as well as the types you think are best to listen to, pay and learn from.

    Episode 96 of the brand strategy podcast Wait What Really OK is called Certified business coaches and Alex Cora of the Red Sox. The show is available on iHeartRadio. 

    ************************************************
    Loren Weisman is a brand messaging strategist and branding speaker with a focus on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product.
    *****************************************************
    Loren Weisman Brand Messaging Strategy Services
    207 West Plant Street
    Winter Garden, Florida, 34777-0991
    brandmessagingstrategy@gmail.com
    *************************************************
    For some thoughts, tactics, tips and views from Loren or to book a session or package, consider stopping by any of these links:
    Blogs: https://lorenweisman.com/
    Podcasts: https://gopod.me/waitwhatreallyok
    Videos: https://youtube.com/lorenweisman/
    Pictures: https://instagram.com/lorenweisman/
    More Links: https://linkkle.com/lorenweisman
    Services: https://lorenweisman.com/brand-messaging-strategy-services/
    **********************************************
    Music Credits: Opening Theme Song
    “Fully Licensed Wait What Really Ok Theme Song" by RKVC.
    Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
    Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
    **********************************************
    Music Credits: Closing Theme Song
    “News and Information Podcast Percussion Outro” by Doug Hinrichs.
    Copyright 2016 Dig And Be Dug Music (BMI).
    Administered by Bass Ackwards Music (BMI)

    • 17 min
    Branding strategist and branding designer job differences.

    Branding strategist and branding designer job differences.

    Branding strategist and branding designer job differences.
    Wait What Really OK Podcast Episode 95 hosted by brand messaging strategist and branding speaker Loren Weisman, talks about branding from the designer to the strategist to the ambassadors.

    There are many different ideas and opinions on what a branding person does. At the same time, there are many different views or perceptions. For example, I am a brand strategist and while I have a lot of ideas on logos and looks, I cant design to save my life.

    I also know graphic designers and web designers that are not branding designers. Then you have people that represent brands but can not create the brand.

    Then, go even deeper. How do you build a brand? What pieces have to come together?

    In this episode from planning the business to the business plan and deciding of the imagery to creating the content and the plan for the release, the funding and the distribution of the message, I try to make a bit of sense of it all in this episode.

    Episode 95 of the brand strategy podcast Wait What Really OK is called Branding strategist and branding designer job differences. The show is available on iHeartRadio. 

    ************************************************
    Loren Weisman is a brand messaging strategist and branding speaker with a focus on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product.
    *****************************************************
    Loren Weisman Brand Messaging Strategy Services
    207 West Plant Street
    Winter Garden, Florida, 34777-0991
    brandmessagingstrategy@gmail.com
    *************************************************
    For some thoughts, tactics, tips and views from Loren or to book a session or package, consider stopping by any of these links:
    Blogs: https://lorenweisman.com/
    Podcasts: https://gopod.me/waitwhatreallyok
    Videos: https://youtube.com/lorenweisman/
    Pictures: https://instagram.com/lorenweisman/
    More Links: https://linkkle.com/lorenweisman
    Services: https://lorenweisman.com/brand-messaging-strategy-services/
    **********************************************
    Music Credits: Opening Theme Song
    “Fully Licensed Wait What Really Ok Theme Song" by RKVC.
    Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
    Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
    **********************************************
    Music Credits: Closing Theme Song
    “News and Information Podcast Percussion Outro” by Doug Hinrichs.
    Copyright 2016 Dig And Be Dug Music (BMI).
    Administered by Bass Ackwards Music (BMI)

    • 21 min
    A view of wealth with Wealth Strategist and Advisor Judy Hulsey.

    A view of wealth with Wealth Strategist and Advisor Judy Hulsey.

    A view of wealth with Wealth Strategist and Advisor Judy Hulsey. Wait What Really OK Podcast Episode 94 hosted by Brand Messaging Strategist and branding speaker talks about wealth management for today and not just retirement with Judy Hulsey.

    I talk with Judy Hulsey about her book coming out next year called a view of wealth. Undoing oversaturated assumptions and placing them with personalized journies of success.

    She covers the four key elements of her book and best practices with wealth management which include:
    Discovering and Uncovering
    Revealing and Revelation
    Organizing and Architecture
    Executing and endurance

    Judy maintains that it is as important to live your life and plan for the life you want to live as you prepare for retirement and legacy as well. Too many focus only on the end or preparing for retirement. There is more to life and there is more you can do for your life than just plan for the end of it. Live the best life by planning with the best decisions to make the most out of your life and your dreams.

    Episode 94 of the brand strategy podcast Wait What Really OK is called A view of wealth with Wealth Strategist and Advisor Judy Hulsey. The show is available on iHeartRadio. 

    ************************************************
    Loren Weisman is a brand messaging strategist and branding speaker with a focus on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product.
    *****************************************************
    Loren Weisman Brand Messaging Strategy Services
    207 West Plant Street
    Winter Garden, Florida, 34777-0991
    brandmessagingstrategy@gmail.com
    *************************************************
    For some thoughts, tactics, tips and views from Loren or to book a session or package, consider stopping by any of these links:
    Blogs: https://lorenweisman.com/
    Podcasts: https://gopod.me/waitwhatreallyok
    Videos: https://youtube.com/lorenweisman/
    Pictures: https://instagram.com/lorenweisman/
    More Links: https://linkkle.com/lorenweisman
    Services: https://lorenweisman.com/brand-messaging-strategy-services/
    **********************************************
    Music Credits: Opening Theme Song
    “Fully Licensed Wait What Really Ok Theme Song" by RKVC.
    Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
    Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
    **********************************************
    Music Credits: Closing Theme Song
    “News and Information Podcast Percussion Outro” by Doug Hinrichs.
    Copyright 2016 Dig And Be Dug Music (BMI).
    Administered by Bass Ackwards Music (BMI)

    • 21 min
    How do you trade cryptocurrency hype for blockchain education?

    How do you trade cryptocurrency hype for blockchain education?

    How do you trade cryptocurrency hype for block chain education? 
    
Wait What Really OK Podcast Episode 92 hosted by Brand Messaging Strategist and branding Speaker Loren Weisman talks about Blocking out the lies and learning the facts about blockchain. 

    So much of what is shared on cryptocurrency tends to be half truths, hyped up facts and all out assumptions. Instead of looking at the latest insulting meme about how you didn’t get into buying or trading coins sooner, why not focus on the education, the possibilities and the options of the blockchain.

    Blockchain goes worlds deeper than trading coins or making a quick buck. It is not about getting rich overnight and it is not about multi level marketing scams.

    This borderless ledger system allows for much more than making money. It brings authority, proof, validity and security to contracts, transactions and agreements.

    This is a global game changer and the fastest track to understanding is educating yourself and going beyond the coin.

    
Episode 92 of the brand strategy podcast Wait What Really OK is called How do you trade cryptocurrency hype for block chain education?  The show is available on iHeartRadio. 
    ************************************************
    Loren Weisman is a brand messaging strategist and branding speaker with a focus on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product.
    *****************************************************
    Loren Weisman Brand Messaging Strategy Services
    207 West Plant Street
    Winter Garden, Florida, 34777-0991
    brandmessagingstrategy@gmail.com
    *************************************************
    For some thoughts, tactics, tips and views from Loren or to book a session or package, consider stopping by any of these links:
    Blogs: https://lorenweisman.com/
    Podcasts: https://gopod.me/waitwhatreallyok
    Videos: https://youtube.com/lorenweisman/
    Pictures: https://instagram.com/lorenweisman/
    More Links: https://linkkle.com/lorenweisman
    Services: https://lorenweisman.com/brand-messaging-strategy-services/
    **********************************************
    Music Credits: Opening Theme Song
    “Fully Licensed Wait What Really Ok Theme Song" by RKVC.
    Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
    Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
    **********************************************
    Music Credits: Closing Theme Song
    “News and Information Podcast Percussion Outro” by Doug Hinrichs.
    Copyright 2016 Dig And Be Dug Music (BMI).
    Administered by Bass Ackwards Music (BMI)

    • 21 min
    Personal branding communication and being social on social media

    Personal branding communication and being social on social media

    Personal branding communication and being social on social media

    Wait What Really OK Podcast Episode 91 hosted by Brand Messaging Strategist and Branding Speaker Loren Weisman, talks about how social media is heading back to social as well as the changes that need to be made to keep your content connected.

    As the algorithms on Facebook and other websites are changing, a key theme of social media and online content going more social is coming into play. From the visibility of online content to the trigger words and phrases that push content down, the share is much better than the sell.

    Those that look at social media and online promotion with more of a social engagement aspect are going to do better as we head in to third quarter of 2018. The personal branding communication in the delivery of content needs to be rooted in authentic authority.

    Instead of complaining, moving away from the spamming and work off of a foundation that will keep your posts and content elevated to have more opportunity for more eyes to be on it.

    Episode 91 of the brand strategy podcast Wait What Really OK is called Personal branding communication and being social on social media.
    The show is available on iHeartRadio.
    ************************************************
    Loren Weisman is a brand messaging strategist and branding speaker with a focus on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product.
    *****************************************************
    Loren Weisman Brand Messaging Strategy Services
    207 West Plant Street #770991
    Winter Garden, Florida, 34777-0991
    brandmessagingstrategy@gmail.com
    *************************************************
    For some thoughts, tactics, tips and views from Loren or to book a session or package, consider stopping by any of these links:
    Blogs: https://lorenweisman.com/Podcasts: https://gopod.me/waitwhatreallyok
    Videos: https://youtube.com/lorenweisman/
    Pictures: https://instagram.com/lorenweisman/
    More Links: https://linkkle.com/lorenweisman
    Services: https://lorenweisman.com/brand-messaging-strategy-services/
    *************************************************
    Music Credits: Opening Theme Song
    “Fully Licensed Wait What Really Ok Theme Song" by RKVC.
    Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
    Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
    **********************************************
    Music Credits: Closing Theme Song
    “News and Information Podcast Percussion Outro” by Doug Hinrichs.
    Copyright 2016 Dig And Be Dug Music (BMI).
    Administered by Bass Ackwards Music (BMI)
    **********************************************

    • 22 min

Customer Reviews

Brooke Craven ,

Awesome Podcast!!

Loren Weisman, host of the Wait What Really OK podcast, highlights all aspects of marketing, branding and more in this can’t miss podcast. The host and expert guests offer insightful information and advice that is helpful to anyone that listens!

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