68 episodes

The Brand Messaging Podcast Wait What Really OK is Wait What Really OK is a methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses.
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Host, Loren Weisman is a Brand Messaging Strategist and Contributor for FSG Messaging and Optics. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product.
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FSG Messaging and Optics (Orlando Division)
207 West Plant Street
Winter Garden, Florida, 34777-0991
https://fishstewarding.com/
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LW Links
LW URL: https://lorenweisman.com/
Loren’s IMDb: https://imdb.com/name/nm11794652/
Loren's Author Page: https://amazon.com/author/lorenweisman
Loren's NewsWire Page: https://www.send2press.com/wire/profile/loren-weisman/
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Brand Messaging Podcast WWROK Links
Podcast Info: http://brandmessagingpodcast.com/
Twitter: https://twitter.com/waitwhatreallyO
Facebook: https://facebook.com/brandmessagingpodcast/
Google: https://brand-messaging-podcast.business.site/
Podcast IMDb: https://www.imdb.com/title/tt12847210/
Pandora: https://www.pandora.com/podcast/wait-what-really-ok-with-loren-weisman/PC:34213
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Music Credits: Opening Theme Song
“Fully Licensed Wait What Really Ok Theme Song" by RKVC.
Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
http://rkvc.net/
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Music Credits: Closing Theme Song
“News and Information Podcast Percussion Outro” by Doug Hinrichs.
Copyright 2016 Dig And Be Dug Music (BMI).
Administered by Bass Ackwards Music (BMI).
http://doughinrichs.com/

Wait What Really OK with Loren Weisman Loren Weisman

    • Management
    • 5.0 • 102 Ratings

The Brand Messaging Podcast Wait What Really OK is Wait What Really OK is a methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses.
*******
Host, Loren Weisman is a Brand Messaging Strategist and Contributor for FSG Messaging and Optics. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product.
*******
FSG Messaging and Optics (Orlando Division)
207 West Plant Street
Winter Garden, Florida, 34777-0991
https://fishstewarding.com/
*******
LW Links
LW URL: https://lorenweisman.com/
Loren’s IMDb: https://imdb.com/name/nm11794652/
Loren's Author Page: https://amazon.com/author/lorenweisman
Loren's NewsWire Page: https://www.send2press.com/wire/profile/loren-weisman/
*******
Brand Messaging Podcast WWROK Links
Podcast Info: http://brandmessagingpodcast.com/
Twitter: https://twitter.com/waitwhatreallyO
Facebook: https://facebook.com/brandmessagingpodcast/
Google: https://brand-messaging-podcast.business.site/
Podcast IMDb: https://www.imdb.com/title/tt12847210/
Pandora: https://www.pandora.com/podcast/wait-what-really-ok-with-loren-weisman/PC:34213
*******
Music Credits: Opening Theme Song
“Fully Licensed Wait What Really Ok Theme Song" by RKVC.
Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
http://rkvc.net/
*******
Music Credits: Closing Theme Song
“News and Information Podcast Percussion Outro” by Doug Hinrichs.
Copyright 2016 Dig And Be Dug Music (BMI).
Administered by Bass Ackwards Music (BMI).
http://doughinrichs.com/

    Shop local shaming and small business messaging missteps.

    Shop local shaming and small business messaging missteps.

    Shop Local Shaming and small business messaging missteps is the topic and touch point for s8. E6. n129. of the Wait What Really OK brand messaging podcast.

    If you are telling me how terrible I am for shopping somewhere else and how I need to shop local or shop at your place, where does that create a desire to do so? Using guilt, shaming and passive aggressive tactics to try to attract customers tends to deliver the opposite results.

    When we take a step back and look at the situation as well as the perceptions of others, it can allow for a more engaging messaging in the advertising that can invite and market that many more people to local shopping.

    On the other side of it, focusing only shop local shaming style campaigns and using a yell, tell, sell and insulting vibe is not drawing people in, it is pushing them away. Moving the methodology and strategy of small business messaging to a place of authenticity, humility and respectful engagement can bring greater results.

    “Invite by explaining about you and your store. Market by educating about what you have. Message by sharing why it can be an advantage to buy from you… And consider staying in an authentic, sympathetic and relatable tone.”

    Consider taking a more honorable, understanding and respectful approach to draw in customers over using tactics that tend to insult, shame and push people away.

    This brand messaging podcast is available on most sites, stations and apps where you may like to listen to podcasts.

    *******
    The Brand Messaging Podcast Wait What Really OK
    *******
    Host, Loren Weisman is a Brand Messaging Strategist and Contributor for FSG Messaging and Optics.
    *******
    FSG Messaging and Optics
    (Orlando Division)
    https://fishstewarding.com/
    https://lorenweisman.com/
    *******
    This brand messaging podcast is available on most sites, stations and apps where you may like to listen to podcasts.
    *******
    http://brandmessagingpodcast.com/
    *******
    Opening Theme Song Music Credits
    “Fully Licensed Wait What Really Ok Theme Song" by RKVC.
    Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
    Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
    *******
    Closing Theme Song Music Credits
    “News and Information Podcast Percussion Outro” by Doug Hinrichs.
    Copyright 2016 Dig and Be Dug Music (BMI).
    Administered by Bass Ackwards Music (BMI).
    *******
    Shop Local Shaming and small business messaging missteps.

    • 21 min
    Brand messaging mission statement and message methodology

    Brand messaging mission statement and message methodology

    A brand messaging mission statement or brand messaging mandate of sorts from Loren Weisman sharing his views from the culmination of his experiences and education that leads him to approach brand messaging this way.

    Brand messaging mission statement and message methodology is the topic and touch point for s8. E5. n128. of the Wait What Really OK brand messaging podcast.

    There is a Mission Statement shared in a famous movie that is titled as the things we think and do not say: the future of our business. In a little flip on words and a focus on brand messaging, I would call my Brand Messaging Mission Statement; the things we say and do not think… about. This is my brand messaging mission statement. My view on what I do and why I do it, as well as why I believe part of the root issue lays in how we say what we think we are supposed to say, what we are told to say and what to say in order to funnel, entice, and sell. Still, to me what is missing in the messaging of many is the authenticity, the authority, the humility and the integrity of each individuals story.

    Methodically messaging in a harmony of honor, humility, authenticity and authority may create more resonation for your story to be heard by that many more connections.

    Brand messaging mission statement and message methodology is the topic and touch point for s8. E5. n187. of the Wait What Really OK brand messaging podcast.

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    The Brand Messaging Podcast Wait What Really OK
    *******
    Host, Loren Weisman is a Brand Messaging Strategist and Contributor for FSG Messaging and Optics.
    *******
    FSG Messaging and Optics
    (Orlando Division)
    https://fishstewarding.com/
    https://lorenweisman.com/
    https://imdb.me/lorenweisman/
    *******
    This brand messaging podcast is available on most sites, stations and apps where you may like to listen to podcasts.
    *******
    http://brandmessagingpodcast.com/
    https://imdb.com/title/tt12847210/
    *******
    Brand Messaging Podcast Music Credits 1:
    Opening Theme Song
    “Fully Licensed Wait What Really Ok Theme Song" by RKVC.
    Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
    Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
    *******
    Brand Messaging Podcast Music Credits 2:
    Closing Theme Song
    “News and Information Podcast Percussion Outro” by Doug Hinrichs.
    Copyright 2016 Dig and Be Dug Music (BMI).
    Administered by Bass Ackwards Music (BMI).
    *******
    Brand messaging mission statement and message methodology

    • 30 min
    Strategic patience and pressure when preparing a launch

    Strategic patience and pressure when preparing a launch

    Strategic patience and pressure when preparing a launch is the topic and touch point for s8. E4. n127. of the Wait What Really OK brand messaging podcast.

    There are thousands out there ready to share their perfect ways to launch your business, service, podcast, product, brand and what not. The problem with many of these methods is that they often times take a limited view of the elements and metrics that go in to a solid launch.

    The right launch includes an array of factors. In these factors, it may require a greater patience than some are used to in certain areas, while at the same time, a push to move a little more expediently than they might prefer.

    And while the world is full of motivational success books from top tier CEO’s all the way down to false prophets that took a course online and now market themselves as success gurus, there is no one correct formula.

    This can even come down to the delivery and performance of your message to investors to media and to others.

    “Sometimes the messaging and story are right where they need to be, but the issue is in the performance and delivery of that story and that message. The melody, tone, dynamics and tempo can be everything in a delivery.”

    Consider that this may be a greater road for you to take over using limited intelligence, expired truths or personal opinions that may not reflect the landscape around you.

    This brand messaging podcast is available in the links below and on most sites, stations and apps where you may like to listen to podcasts.

    *******
    The Brand Messaging Podcast Wait What Really OK is available on most sites, stations and apps where you may like to listen to podcasts.
    *******
    Loren Weisman Links
    Web: https://lorenweisman.com/
    IMDb: https://imdb.me/lorenweisman/
    Wait What Really OK IMDb: https://imdb.com/title/tt12847210/
    *******
    Brand Messaging Podcast Info Page: http://brandmessagingpodcast.com/
    Podcast IMDb Page: https://imdb.com/title/tt12847210/
    *******
    Music Credits 1:
    Opening Theme Song
    “Fully Licensed Wait What Really Ok Theme Song" by RKVC.
    Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
    Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
    http://rkvc.net/
    *******
    Music Credits 2:
    Closing Theme Song
    “News and Information Podcast Percussion Outro” by Doug Hinrichs.
    Copyright 2016 Dig and Be Dug Music (BMI).
    Administered by Bass Ackwards Music (BMI).
    http://doughinrichs.com/
    *******
    Strategic patience and pressure when preparing a launch

    • 23 min
    Transparency and accountability in air conditioning repair?

    Transparency and accountability in air conditioning repair?

    Transparency and accountability in air conditioning repair? Is the topic and touch point for s8. E3. n125. of the Wait What Really OK podcast.
    From air conditioning repair to any other kind of repair service, often times the communication is off for both the provider and the customer. With a mutual awareness of the others perception, comes a faster resolve and better transparency.

    In accountability for both sides in the initial conversation, better expectations can be set.

    On the other side, to not jump to immediate conclusions, and asking for the details to ensure that accountability is in place, can help the customer make a better choice and allow for a better vetting of the right provider.

    In my most recent experience, after the air went out and we decided to connect with Henry from Ice Heating and Air in Orlando, Florida, it wasn’t just the price, but the professionalism, communication, accountability and clarity to define what he found, what could be done and what couldn’t. The experience inspired this podcast. And in a normally, incredibly stressful situation, working with Henry and Ice Heating and Air was an experience I rarely have. His attention to detail, style of communication and down to earth way of explaining as well as backing up his explanations created a fast and well-earned trust.

    This brand messaging podcast is available in the links below and on most sites, stations and apps where you may like to listen to podcasts.

    *
    The Brand Messaging Podcast Wait What Really OK is a methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses.
    *
    Host, Loren Weisman is a Brand Messaging Strategist and Contributor for FSG Messaging and Optics.
    *
    Fish Stewarding Group
    wb: https://fishstewarding.com/
    *
    Loren Weisman Links
    Web: https://lorenweisman.com/
    *
    Brand Messaging Podcast WWROK Links
    Podcast Info Page: http://brandmessagingpodcast.com/
    *
    Opening Theme Song
    “Fully Licensed Wait What Really Ok Theme Song" by RKVC.
    Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
    Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
    http://rkvc.net/
    *
    Closing Theme Song
    “News and Information Podcast Percussion Outro” by Doug Hinrichs.
    Copyright 2016 Dig and Be Dug Music (BMI).
    Administered by Bass Ackwards Music (BMI).
    http://doughinrichs.com/
    *
    Transparency and accountability in air conditioning repair?

    • 27 min
    Do not vote if you do not want to vote. Voting is a right.

    Do not vote if you do not want to vote. Voting is a right.

    Do not vote if you do not want to vote. Voting is a right is the topic and touch point for s8. e2. n124. of the Wait What Really OK brand messaging podcast.

    The toxicity and force placed into telling people to vote has backed fired for many years and in many elections. Taking a more engaging, respectful approach might bring more people to the table, while allowing others to feel less attacked.

    “Voting is a right and if you do not want to exercise that right, who am I or who is anyone to tell you that you are wrong."

    In the end, I believe if we invite, share, explain and engage what voting can do, why people should consider voting and moving away from the attacks, insults and belittling, it may draw that many more people to get involved and vote.

    Do not vote if you do not want to vote. Voting is a right is the topic and touch point for s8. e2. n124. of the Wait What Really OK podcast.
    *******
    The Brand Messaging Podcast Wait What Really OK is a methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses.
    *******
    Host, Loren Weisman is a Brand Messaging Strategist and Contributor for FSG Messaging and Optics. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product.
    *******
    Fish Stewarding Group & FSG Messaging and Optics
    (Orlando Division)
    207 West Plant Street
    Winter Garden, Florida, 34777-0991
    wb: https://fishstewarding.com/
    em: brandmessagingstrategist@gmail.com
    *******
    Loren Weisman Links
    Web: https://lorenweisman.com/
    IMDb: https://imdb.me/lorenweisman/
    Wait What Really OK IMDb: https://imdb.com/title/tt12847210/
    Instead of that consider this! IMDb: https://imdb.com/title/tt13192516/
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    The Brand Messaging Podcast Wait What Really OK hosted by FSG Messaging and Optics Brand Messaging Strategist Loren Weisman is available on Pandora, iHeart, Amazon Music, Apple Podcasts, Spotify, Radio.com, Google Podcasts, Stitcher, as well as most sites, stations and apps where you may like to listen to podcasts.
    *******
    Brand Messaging Podcast WWROK Links
    Podcast Info Page: http://brandmessagingpodcast.com/
    Podcast IMDb Page: https://imdb.com/title/tt12847210/
    *******
    Brand Messaging Podcast Music Credits 1:
    Opening Theme Song
    “Fully Licensed Wait What Really Ok Theme Song" by RKVC.
    Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
    Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
    http://rkvc.net/
    *******
    Brand Messaging Podcast Music Credits 2:
    Closing Theme Song
    “News and Information Podcast Percussion Outro” by Doug Hinrichs.
    Copyright 2016 Dig and Be Dug Music (BMI).
    Administered by Bass Ackwards Music (BMI).
    http://doughinrichs.com/
    *******
    Do not vote if you do not want to vote. Voting is a right.

    • 15 min
    Mary Poppins Messaging and Practically Perfect Perceptions

    Mary Poppins Messaging and Practically Perfect Perceptions

    Mary Poppins Messaging and Practically Perfect Perceptions is the topic and touch point for S8 E01 #124 of Wait What Really OK.

    By keeping your intended messaging personal, humble and professional when it comes to the perception elements, it will not make your message clear to everyone, but you will have a better chance to engage that many more with a greater understanding. All too often, many of us are focused on our intention but we miss the mark when it comes to the perception of that messaging.

    It is not about creating a narrative that everyone will understand, because that is impossible. Still, to adjust a narrative to consider the comparative, competitive, compliant, connotation as well as the oversaturated, and over used words, we can dial in something that can reach more.

    So, in short, messaging that is practically perfect in every way when it comes to perception, but by no means, everyone. It will neglect some, but worlds less.

    “By keeping your intended messaging personal, humble and professional when it comes to the perception elements, it will not make your message clear to everyone, but you will have a better chance to engage that many more with a greater understanding. It won’t be perfect, but it can be practically perfect for you.”

    Mary Poppins Messaging and Practically Perfect Perceptions is the topic and touch point for S8 E01 #124 of Wait What Really OK.
    *******
    The Brand Messaging Podcast Wait What Really OK is a methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses.
    *******
    Host, Loren Weisman is a Brand Messaging Strategist and Contributor for FSG Messaging and Optics. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product.
    *******
    Fish Stewarding Group & FSG Messaging and Optics
    wb: https://fishstewarding.com/
    Em: brandmessagingstrategist@gmail.com
    *******
    Loren Weisman Links
    Web: https://lorenweisman.com/
    IMDb: https://imdb.me/lorenweisman/
    Wait What Really OK IMDb: https://imdb.com/title/tt12847210/
    *******
    The Brand Messaging Podcast Wait What Really OK is available on most sites, stations and apps where you may like to listen to podcasts.
    *******
    Podcast Links
    Podcast Info Page: http://brandmessagingpodcast.com/
    Podcast IMDb Page: https://imdb.com/title/tt12847210/
    *******
    Podcast Music Credits 1:
    Opening Theme Song
    “Fully Licensed Wait What Really Ok Theme Song" by RKVC.
    Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
    Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
    http://rkvc.net/
    *******
    Podcast Music Credits 2:
    Closing Theme Song
    “News and Information Podcast Percussion Outro” by Doug Hinrichs.
    Copyright 2016 Dig and Be Dug Music (BMI).
    Administered by Bass Ackwards Music (BMI).
    http://doughinrichs.com/
    *******
    Mary Poppins Messaging and Practically Perfect Perceptions.

    • 23 min

Customer Reviews

5.0 out of 5
102 Ratings

102 Ratings

Alex J Sanfilippo ,

Relevant and engaging

Loren brings topics that matter in a very engaging way. Solid podcast, really enjoying it and agree with much of what Loren says! A+ and 👍🏻👍🏻

Brooke Craven ,

Awesome Podcast!!

Loren Weisman, host of the Wait What Really OK podcast, highlights all aspects of marketing, branding and more in this can’t miss podcast. The host and expert guests offer insightful information and advice that is helpful to anyone that listens!

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