69 episodes

The FSG Messaging and Optics Podcast Wait What Really OK is a methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses.

* Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group, FSG MnO and FSG Development *
* Weisman is also the host of the FSG messaging and optics podcast; Wait What Really OK.*
* Fish Stewarding Group * FSG Development * FSG Messaging and Optics *
* 649 Scott Street, Suite #101A, Tye, Texas, 79563-2225, USA *
* https://lorenweisman.com *
* https://fishstewarding.com *
* © 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗ *

* Music Credits 1: Opening Theme Song - “Fully Licensed Wait What Really Ok Theme Song" by RKVC - @ 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI) *
* Music Credits 2: Closing Theme Song - “News and Information Podcast Percussion Outro” by Doug Hinrichs - @ 2016 Dig and Be Dug Music (BMI) *

Wait What Really OK with Loren Weisman Loren Weisman

    • Business
    • 5.0 • 8 Ratings

The FSG Messaging and Optics Podcast Wait What Really OK is a methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses.

* Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group, FSG MnO and FSG Development *
* Weisman is also the host of the FSG messaging and optics podcast; Wait What Really OK.*
* Fish Stewarding Group * FSG Development * FSG Messaging and Optics *
* 649 Scott Street, Suite #101A, Tye, Texas, 79563-2225, USA *
* https://lorenweisman.com *
* https://fishstewarding.com *
* © 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗ *

* Music Credits 1: Opening Theme Song - “Fully Licensed Wait What Really Ok Theme Song" by RKVC - @ 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI) *
* Music Credits 2: Closing Theme Song - “News and Information Podcast Percussion Outro” by Doug Hinrichs - @ 2016 Dig and Be Dug Music (BMI) *

    More coaches on the sidelines than players on the field.

    More coaches on the sidelines than players on the field.

    More coaches on the sidelines than players on the field is the title of S.09 E.03 n.136 of the FSG Brand Messaging and Optics Podcast, Wait What Really OK.

    Lately, it feels like We have more coaches on the sidelines than players on the field.

    When it comes to coaches though, consider asking yourself...

    Are they supporting, strengthening, grounding and proving they have:
    the Authenticity and Authority...
    the Practices and Posture...
    the Stability and Security...
    the experience and education...
    the Humility and the honesty...

    Along with the intelligence and strategies for you to learn, maintain and sustain your efforts and growth after you are not working with them anymore?

    Or are they only marketing with foolish promises, false hype and empty claims?

    Be careful. Vet and double check in to any and every coach or program.

    Loren discusses some of the areas to look at online and off including...

    Their accountability and humility
    Their experience and authority
    Their contracts and terms...
    Their authentic ability...
    Their marketing...
    Their popularity...
    Their promises..
    Their honor...

    As well as where they came from, people they have worked with and the legitimacy of their abilities and their
    Books
    Videos
    Quotes
    Courses
    Content
    Certifications
    And claims...

    And is it all from boiler plate templates and marketing or from them?

    And if they are able to help anyone at any stage, isn't that a little scary?

    More coaches on the sidelines than players on the field is the title of S.09 E.03 n.136 of the FSG Messaging and Optics Podcast, Wait What Really OK. It is available on most sites, stations and apps where you may like to listen to podcasts.

    * Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group, FSG MnO and FSG Development *
    * Weisman is also the host of the FSG messaging and optics podcast; Wait What Really OK.*
    * Fish Stewarding Group * FSG Development * FSG Messaging and Optics *
    * 649 Scott Street, Suite #101A, Tye, Texas, 79563-2225, USA *
    * https://lorenweisman.com *
    * https://fishstewarding.com *
    * © 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗ *

    • 27 min
    Sharing opinions instead of trying to state facts may help.

    Sharing opinions instead of trying to state facts may help.

    Sharing opinions instead of trying to state facts may help is the title of S.09 E.02 n.135 of the FSG Brand Messaging and Optics Podcast, Wait What Really OK.

    In the times we are in, from the emotional to the psychological to the professional, moving to a foundation of opinion based engagement may help to connect over shouting facts. Especially when so many are choosing to present opinions as facts.

    In considering not only your intention, but also all that your messaging and content could be perceived as, it may help to expand your reach in a more authentic way over the pressure and pushing of many others.

    Taking the extra moment to pause and look at the content on a web page to the messaging in a video, to the presentation and differentiation of facts and opinions in a podcast may be a way to stand out and disarm some that might at first perceive you to be another voice that is only selling.

    This ties in to compliance online too. In the lack of making claims, promises and presenting statements or facts that can be quickly and easily countered, debated or proven wrong, the voice of opinion becomes a lesser liability for web and social too.

    In authenticity and authority as well as humility and transparency, the presentation and engagement of opinions over stating and screaming facts… with many that might be able to be contradicted, could allow for a greater reach and a greater connection with your existing audience as well as new people too.

    This brand messaging and optics podcast is available on most sites, stations and apps where you may like to listen to podcasts.

    * Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group, FSG MnO and FSG Development *
    * Weisman is also the host of the FSG messaging and optics podcast; Wait What Really OK.*
    * Fish Stewarding Group * FSG Development * FSG Messaging and Optics *
    * 649 Scott Street, Suite #101A, Tye, Texas, 79563-2225, USA *
    * https://lorenweisman.com *
    * https://fishstewarding.com *
    * © 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗ *

    • 25 min
    Individualized and inclusive approach to healthy eating.

    Individualized and inclusive approach to healthy eating.

    An Individualized and inclusive approach to healthy eating is the topic and touch point for s8. E10. n133. of the FSG brand messaging podcast, Wait What Really OK.

    Dawn Tucci is a personalized and Inclusive Health Advocate. Below is Dawn’s information and her philosophy when it comes to food and wellness.

    “Growing up, I never had any psychological association with food, we just ate.”

    “Chocolate is not a problem till we make it a problem.”

    “It's not just the foods we eat but the way we think about them”

    Dawn Tucci shares an individualized and inclusive approach to eating that honors cultural and personal preferences.

    As a dietitian with an in depth understanding of human physiology and how foods can effect the body, Dawn Tucci is able to come along side individuals on their wellness journey and guide them through the subjective and objective information on nutrition that is out there. In that differentiation and personalization, she assists in finding the right course of action and nourishment for each person based on them, not on templates, trends or hearsay.

    Dawn’s array of experiences come from working as a registered dietitian for the pharmaceutical industry, a higher echelon food company and a wellness business. This has allowed her to share an individualized experience of education, empowerment and the choices that can be made from there.

    If you would like to learn more about Dawn or set up a time to speak with her, her email is tuccidawn@yahoo.com

    This brand messaging podcast is available on most sites, stations and apps where you may like to listen to podcasts.
    * Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group, FSG MnO and FSG Development *
    * Weisman is also the host of the FSG messaging and optics podcast; Wait What Really OK.*
    * Fish Stewarding Group * FSG Development * FSG Messaging and Optics *
    * 649 Scott Street, Suite #101A, Tye, Texas, 79563-2225, USA *
    * https://lorenweisman.com *
    * https://fishstewarding.com *
    * © 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗ *

    • 28 min
    Exploring and engaging autism with Doctor Todd Peter Levine.

    Exploring and engaging autism with Doctor Todd Peter Levine.

    Exploring and engaging autism with Doctor Todd Peter Levine is the topic and touch point for s8. E8. n131. of the FSG Messaging and Optics Podcast, Wait What Really OK.

    Todd is amplifying the stories and experiences of autism through an engaging format.

    Dr. Todd Peter Levine is the host of a new podcast called the Otherness Podcast. The show is exploring and engaging autism through experienced stories. Todd joins me on this episode to talk about his approach to sharing stories and creating a show that is less about the statements that try to set put autism in a box and is shifting amplifying the stories and experiences with a respect and an engagement I have not seen elsewhere.

    His authority mixed with his humility and his passion to learn as much as he shares brings a different tone to autism.

    His approach to move to stories and bring a greater understanding as a whole over trying to solve it or heal it also is one more aspect that makes Todd and the otherness Podcast stand out.

    The Otherness Podcast is exploring and engaging autism through experienced stories with Dr. Todd Peter Levine and will be available on most places and sites where you like to listen to podcasts. More at https://othernesspodcast.com/

    This brand messaging podcast is available on most sites, stations and apps where you may like to listen to podcasts.

    * Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group, FSG MnO and FSG Development *
    * Weisman is also the host of the FSG messaging and optics podcast; Wait What Really OK.*
    * Fish Stewarding Group * FSG Development * FSG Messaging and Optics *
    * 649 Scott Street, Suite #101A, Tye, Texas, 79563-2225, USA *
    * https://lorenweisman.com *
    * https://fishstewarding.com *
    * © 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗ *

    • 38 min
    Amplified authentic opinions and intelligence to consider.

    Amplified authentic opinions and intelligence to consider.

    Amplified authentic opinions and intelligence to consider is the topic and touch point for s8. E7. n130. of the FSG messaging and optics podcast, Wait What Really OK.

    From the fixed focus groups to the ability to vote as much and as often as you like, the authentic voice and authentic opinion has trouble shining through. From artificial intelligence delivering data that can be artificially altered to the opinions of a paid influencer, we are missing out on authentic opinions from real people to understand the authority in what people are feeling, over the popularity of what people are being told people are feeling.

    Some of the issues are in communication. We see individuals sharing op-eds. One sided views of opinions that are placed in to editorial format instead of learning the Op Agg story… the aggregation of authentic opinions collected for the authority data that it could provide.

    Art, like music, like food is opinion. It is subjective and while there are popular opinions, a great deal of that popularity has been falsely bought. Then presented as intelligence that isn’t true. When we consider honoring opinions authentically and take them into account instead of only counting for popularity through an organized aggregator of authentic opinion, the data and intelligence can be more beneficial for everyone.

    If we can take the time and put in the efforts to amplify the authentic opinions and apply those results and intelligence across the board, everyone from the consumer to the companies behind a song, an artist, a product or a service, we might have a better chance of understanding what choices to make based on better intelligence.

    This brand messaging podcast is available on most sites, stations and apps where you may like to listen to podcasts.

    * Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group, FSG MnO and FSG Development *
    * Weisman is also the host of the FSG messaging and optics podcast; Wait What Really OK.*
    * Fish Stewarding Group * FSG Development * FSG Messaging and Optics *
    * 649 Scott Street, Suite #101A, Tye, Texas, 79563-2225, USA *
    * https://lorenweisman.com *
    * https://fishstewarding.com *
    * © 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗ *

    • 24 min
    Shop local shaming and small business messaging missteps.

    Shop local shaming and small business messaging missteps.

    Shop Local Shaming and small business messaging missteps is the topic and touch point for s8. E6. n129. of the FSG Brand Messaging Podcast, Wait What Really OK.

    If you are telling me how terrible I am for shopping somewhere else and how I need to shop local or shop at your place, where does that create a desire to do so? Using guilt, shaming and passive aggressive tactics to try to attract customers tends to deliver the opposite results.

    When we take a step back and look at the situation as well as the perceptions of others, it can allow for a more engaging messaging in the advertising that can invite and market that many more people to local shopping.

    On the other side of it, focusing only shop local shaming style campaigns and using a yell, tell, sell and insulting vibe is not drawing people in, it is pushing them away. Moving the methodology and strategy of small business messaging to a place of authenticity, humility and respectful engagement can bring greater results.

    “Invite by explaining about you and your store. Market by educating about what you have. Message by sharing why it can be an advantage to buy from you… And consider staying in an authentic, sympathetic and relatable tone.”

    Consider taking a more honorable, understanding and respectful approach to draw in customers over using tactics that tend to insult, shame and push people away.

    This brand messaging podcast is available on most sites, stations and apps where you may like to listen to podcasts.

    * Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group, FSG MnO and FSG Development *
    * Weisman is also the host of the FSG messaging and optics podcast; Wait What Really OK.*
    * Fish Stewarding Group * FSG Development * FSG Messaging and Optics *
    * 649 Scott Street, Suite #101A, Tye, Texas, 79563-2225, USA *
    * https://lorenweisman.com *
    * https://fishstewarding.com *
    * © 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗ *

    • 21 min

Customer Reviews

5.0 out of 5
8 Ratings

8 Ratings

Alex J Sanfilippo ,

Relevant and engaging

Loren brings topics that matter in a very engaging way. Solid podcast, really enjoying it and agree with much of what Loren says! A+ and 👍🏻👍🏻

Brooke Craven ,

Awesome Podcast!!

Loren Weisman, host of the Wait What Really OK podcast, highlights all aspects of marketing, branding and more in this can’t miss podcast. The host and expert guests offer insightful information and advice that is helpful to anyone that listens!

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