In this conversation, Ian Stewart, CMO at TOMS Shoes, talks about innovation throughout his career and the evolution of TOMS Shoes. Hear about his early career living on the move, fostering a culture of innovation working at iconic brands, the CMO puzzle, implementing changes at TOMS, and staying ahead in an ever-changing environment.
Ian is a marketing leader with global and regional experience at TOMS, UGG, Converse, MTV and Coca-Cola. He’s a Board member of Surfrider Foundation, and supporter of Food Bank of Santa Barbara.
[00:48] About Ian
[01:52] Living on the move, problem solving, and career development
[04:51] The culture of innovation at iconic brands
[07:14] When companies lose the discipline to say ‘no’
[09:59] The Ian Stewart DNA
[13:10] The CMO puzzle
[22:50] Making changes at TOMS
[25:29] Implementation and the evolution of the impact model
[32:07] The customer lifeline and staying ahead