35 min

Walking Many Paths | Ian Stewart, Chief Marketing and Digital Officer at TOMS Shoes Ecommerce Innovators

    • Management

In this conversation, Ian Stewart, CMO at TOMS Shoes, talks about innovation throughout his career and the evolution of TOMS Shoes. Hear about his early career living on the move, fostering a culture of innovation working at iconic brands, the CMO puzzle, implementing changes at TOMS, and staying ahead in an ever-changing environment.
Ian is a marketing leader with global and regional experience at TOMS, UGG, Converse, MTV and Coca-Cola. He’s a Board member of Surfrider Foundation, and supporter of Food Bank of Santa Barbara.

Episode Outline
[00:48] About Ian
[01:52] Living on the move, problem solving, and career development
[04:51] The culture of innovation at iconic brands
[07:14] When companies lose the discipline to say ‘no’
[09:59] The Ian Stewart DNA
[13:10] The CMO puzzle
[19:56] TOMS
[22:50] Making changes at TOMS
[25:29] Implementation and the evolution of the impact model
[32:07] The customer lifeline and staying ahead

In this conversation, Ian Stewart, CMO at TOMS Shoes, talks about innovation throughout his career and the evolution of TOMS Shoes. Hear about his early career living on the move, fostering a culture of innovation working at iconic brands, the CMO puzzle, implementing changes at TOMS, and staying ahead in an ever-changing environment.
Ian is a marketing leader with global and regional experience at TOMS, UGG, Converse, MTV and Coca-Cola. He’s a Board member of Surfrider Foundation, and supporter of Food Bank of Santa Barbara.

Episode Outline
[00:48] About Ian
[01:52] Living on the move, problem solving, and career development
[04:51] The culture of innovation at iconic brands
[07:14] When companies lose the discipline to say ‘no’
[09:59] The Ian Stewart DNA
[13:10] The CMO puzzle
[19:56] TOMS
[22:50] Making changes at TOMS
[25:29] Implementation and the evolution of the impact model
[32:07] The customer lifeline and staying ahead

35 min