18 episodes
Wallflower Sessions: Content Marketing Chat Wallflower Studios
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- Business
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5.0 • 1 Rating
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Join Sandra and Helene, co-founders of Wallflower Studios, a boutique creative content marketing agency, as they dive into the world of content marketing, digital marketing, SEO, influencers, and content creators in their weekly podcast, Wallflower Sessions. Each episode, airing on Wednesdays, will be a concise and informative 30 minutes or less of straight-to-the-point discussions on the latest trends and strategies in the industry. Whether you're a seasoned marketer or just starting out, Wallflower Sessions has something for everyone looking to up their content game.
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Social Just Got Searchable and Other Industry Updates 🔎
This week, Sandra shares why she hates Instagram's latest feature and Helene gets psyched for Perspectives in Google as we dig into the latest industry news. From Google's new Generative Search Experience to TikTok's search widget, we share our hopes, dreams, and terrifying fears when it comes to changes in search and how users find content.
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Helene's Links
LinkedInTwitterWandering Helene (travel blog)
Sandra's Links
LinkedInInstagramPuzzle of Sandra's Life (blog) -
The Art of Adaptation: Transferable Marketing Skills
Back after a two week break, our latest episode digs into the transferable marketing skills we all have as marketers. Whether you are in social, SEO, or PR, the same principles apply when creating and executing a strategy. With a rapidly changing future in how users interact with content across platforms the key to marketers success is learning and adapting. Your hosts, Sandra and Helene, share their personal experiences working in content creation and marketing and how many of the skills learned in the first jobs transferred throughout their careers.
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Helene's Links
LinkedInTwitterWandering Helene (travel blog)
Sandra's Links
LinkedInInstagramPuzzle of Sandra's Life (blog) -
From Amateur to Pro: Expert Tips for Influencers Collaborating with Brands
This week's episode is jam packed with tips exclusively for influencers and content creators who want to work with brands and build sustainable relationships. Sandra, an influencer marketing manager and expert shares the entire process from briefs to posting; what brands are looking for in their content, how to respond to PR emails, what aspects of the job you should definitely follow through with, and how to protect yourself as a creator.
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Helene's Links
LinkedInTwitterWandering Helene (travel blog)
Sandra's Links
LinkedInInstagramPuzzle of Sandra's Life (blog) -
Unleashing the Power of Video Optimization on YouTube (with Laura James from Flow SEO)
To celebrate our 15th episode we invited our first guest, Laura James, a Senior SEO Consultant at Flow SEO to talk with us about how to optimize your YouTube videos for maximum impact. We cover everything from thumbnail design and video length to keyword research and analytics. It's important to understand your audience and their preferences, as well as use data to continually iterate and improve your content. We also delve into the differences between optimizing long-form videos and shorts, and share examples of brands that are successfully using YouTube for content marketing. This episode is packed with practical tips and insights for anyone looking to take their YouTube channel to the next level.
Give our lovely guest of honor a follow! 🖐
Laura James on LinkedInHer article about moving your podcast to YouTube
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Helene's Links
LinkedInTwitterWandering Helene (travel blog)
Sandra's Links
LinkedInInstagramPuzzle of Sandra's Life (blog) -
TikTok Tactics: How Brands Are Winning on the Platform
Everyone and their mother is on TikTok. It is an inescapable truth and the hottest marketing medium around. Today we dig into brands that are absolutely killing it on TikTok and share why it works and how you can implement various content styles to grow your audience and brand. From secret menu hacks to sassy comment threads to documentary style vlogs, there is space for all industries and perspectives.
🌸 Follow us across the internet!
wallflowerstudios.si LinkedIn InstagramTikTokFacebook
Helene's Links
LinkedInTwitterWandering Helene (travel blog)
Sandra's Links
LinkedInInstagramPuzzle of Sandra's Life (blog) -
How Reactive Marketing Can Make or Break a Brand
Reactive marketing, or newsjacking, is one of our favorite topics...EVER. This episode is packed with our favorite examples, diving in the strategy, the emotions we felt when seeing the ads for the first time, and how you can leverage current events to gain viral exposure for your brand. Listen in to learn how to do (and not do) reactive marketing.
🌸 Follow us across the internet!
wallflowerstudios.si LinkedIn InstagramTikTokFacebook
Helene's Links
LinkedInTwitterWandering Helene (travel blog)
Sandra's Links
LinkedInInstagramPuzzle of Sandra's Life (blog)