13 episodes

Join Sandra and Helene, co-founders of Wallflower Studios, a boutique creative content marketing agency, as they dive into the world of content marketing, digital marketing, SEO, influencers, and content creators in their weekly podcast, Wallflower Sessions. Each episode, airing on Wednesdays, will be a concise and informative 30 minutes or less of straight-to-the-point discussions on the latest trends and strategies in the industry. Whether you're a seasoned marketer or just starting out, Wallflower Sessions has something for everyone looking to up their content game.

Wallflower Sessions: Content Marketing Chat Wallflower Studios

    • Business
    • 5.0 • 1 Rating

Join Sandra and Helene, co-founders of Wallflower Studios, a boutique creative content marketing agency, as they dive into the world of content marketing, digital marketing, SEO, influencers, and content creators in their weekly podcast, Wallflower Sessions. Each episode, airing on Wednesdays, will be a concise and informative 30 minutes or less of straight-to-the-point discussions on the latest trends and strategies in the industry. Whether you're a seasoned marketer or just starting out, Wallflower Sessions has something for everyone looking to up their content game.

    How Reactive Marketing Can Make or Break a Brand

    How Reactive Marketing Can Make or Break a Brand

    Reactive marketing, or newsjacking, is one of our favorite topics...EVER. This episode is packed with our favorite examples, diving in the strategy, the emotions we felt when seeing the ads for the first time, and how you can leverage current events to gain viral exposure for your brand. Listen in to learn how to do (and not do) reactive marketing. 

    🌸 Follow us across the internet!
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    LinkedInTwitterWandering Helene (travel blog)
    Sandra's Links
    LinkedInInstagramPuzzle of Sandra's Life (blog)

    • 28 min
    Marketing Campaign Reviews: Inclusive Campaigns

    Marketing Campaign Reviews: Inclusive Campaigns

    This week we launch a new re-occuring segment around reviewing content marketing campaigns and we kick it off with discussing inclusive campaigns. Who are we celebrating? Who are we eye-rolling? Also in this jam-packed episode we share advice that we would give a client looking to do an inclusive campaign and how to do them right with brand alignment, sparking conversations, building community, and educating or celebrating with your audience.

    Campaigns Discussed
    Ford Explorer Men's Only EditionMiller Lite: Bad $#!t to Good $#!tInterflora's International Women's Day 2021CPB London's Imagine.. campaignLancome Hapta Motorized Makeup Application DeviceNike's BE TRUE campaignProcter & Gamble: The TalkAdidas x Ramadan
    🌸 Follow us across the internet!
     wallflowerstudios.si LinkedIn InstagramTikTokFacebook
    Helene's Links
    LinkedInTwitterWandering Helene (travel blog)
    Sandra's Links
    LinkedInInstagramPuzzle of Sandra's Life (blog)

    • 29 min
    When Life Gives You Budget Cuts 🍋

    When Life Gives You Budget Cuts 🍋

    The current economic climate is not looking too good right now. Many businesses are struggling to adapt to rising costs and often times marketing is the first place the money gets cut.

    Today we wanted to share some of our favorite...let's call them, lemonade marketing tricks. These are strategies and tips to keep your website and social media looking fresh and holding onto momentum even without a team. One of Helene's favorite topics, she shares the do’s and don’ts of pruning content on your website and socials and how to maximize the content you already have to generate more leads and sales.

    🌸 Follow us across the internet!
     wallflowerstudios.si LinkedIn InstagramTikTokFacebook
    Helene's Links
    LinkedInTwitterWandering Helene (travel blog)
    Sandra's Links
    LinkedInInstagramPuzzle of Sandra's Life (blog)

    • 20 min
    How Content Marketing is Changing the Music Industry

    How Content Marketing is Changing the Music Industry

    Tuning in from Prague this week, we decided to share a personal passion around marketing for music artists. From TikTok to hot sauces, live streaming events to content creation becoming noticed as a new music artist can be tough these days. We discuss how important it is to build a personal brand that is authentic and how to leverage that across platforms to grow and nurture a community. Sharing examples from the pros; Taylor Swift, Lewis Capaldi, and Ed Sheeran. This is an info packed episode full of amazing content ideas for any musician. 

    Timestamps
    [00:00:15] Music marketing
    [00:02:50] Building a personal brand as an artist
    [00:05:45] How Taylor Swift built an unbreakable fandom
    [00:11:00] TikTok is changing the game for music artists
    [00:20:00] Releasing variations of songs for wider reach
    [00:23:30] The valuable newsletter
    [00:26:30] Offline brand and product collaborations 


    🌸 Follow us across the internet!
     wallflowerstudios.si LinkedIn InstagramTikTokFacebook
    Helene's Links
    LinkedInTwitterWandering Helene (travel blog)
    Sandra's Links
    LinkedInInstagramPuzzle of Sandra's Life (blog)

    • 33 min
    Bias and Discrimination in Content Marketing

    Bias and Discrimination in Content Marketing

    This week’s episode we dig into bias and discrimination in the marketing industry, tech, and campaigns. Sharing our personal experiences as women in creative spaces, we dig into sexist algorithms, male-dominated content, and geo-based discrimination in content marketing tools. To end things on a positive note, we also share how we can create a more equitable and inclusive environment in search, content, and marketing.

    Read the full study referenced in this episode: Give Us Features, Not Flowers

    Helene's SEJ article about Google Search Bias

    🌸 Follow us across the internet!
     wallflowerstudios.si LinkedIn InstagramTikTokFacebook
    Helene's Links
    LinkedInTwitterWandering Helene (travel blog)
    Sandra's Links
    LinkedInInstagramPuzzle of Sandra's Life (blog)

    • 28 min
    Why Customer Personas Suck

    Why Customer Personas Suck

    In this week's episode we chat about why we think customer personas suck as they are rooted in a shallow understanding of the human experience and stereotypes. Studying and connecting with your target audience is a more authentic and organic strategy. We also discuss the difference between B2B and B2C personas, the difficulties of understanding cultural nuances and references, as well as the emotional aspect of making a purchase.

    [00:00:30] What are customer personas
    [00:03:00] Why customer personas can be superficial
    [00:08:23] Where is the culture?!
    [00:11:35] The high cost of meaningful research
    [00:15:00] B2B vs B2C customer personas
    [00:16:30] The irrational reasons we have purchased things

    Read the full study referenced in this episode: Give Us Features, Not Flowers

    🌸 Follow us across the internet!
     wallflowerstudios.si LinkedIn InstagramTikTokFacebook
    Helene's Links
    LinkedInTwitterWandering Helene (travel blog)
    Sandra's Links
    LinkedInInstagramPuzzle of Sandra's Life (blog)

    • 19 min

Customer Reviews

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