With the recent introduction of Second Price Auctions to Walmart's eCommerce platform, we thought it would be wise to shed some light 🔦 on the pros 👍 and cons 👎. Join two of our stellar 💥 Walmart Media Buyers Sarai and Pablo as they break down this new initiative, what has been observed since its launch 👀, and highlight the ways that it is affecting relevancy and bidding for brands within the space.
- The introduction of second price auctions (00:34)
- What we’ve observed since it’s launch (04:10)
- Changes within relevancy and bidding (13:30)
Pablo Solar-Sanchez, Media Buyer, VENDO
Sarai Aguilar, Media Buyer, VENDO
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