Want A Profitable Agency? Understand These Dynamics The Business of Business Podcast

Want A Profitable Agency? Understand These Dynamics Featuring Marcel Petitpas There's much more to being a successful marketing agency than writing great copy, unique placement, and gathering attention for your client. You have to be able to run a financially sound operation. Learn the key indicators you want to look at in order to be successful.  About Marcel
Marcel Petitpas is the CEO & Co-Founder of Parakeeto, a software company that helps agencies increase profitability by generating accurate, data-driven estimates in seconds using their existing time-tracking data.
He’s also the fractional COO at Gold Front, an award-winning creative agency in San Francisco working with brands like Uber, Slack, Keap and more. As well as the head strategic coach at SaaS Academy by Dan Martell, the #1 coaching program for B2B SaaS businesses in the world.
In his work as a speaker, podcast host and consultant, specializing in Agency Profitability Optimization, he's helped hundreds of agencies around the world improve profitability and cash flow in their business.
When he’s not helping agencies make more money, he’s probably watching “The Office” or “Parks and Rec” on a never-ending loop and eating breakfast foods for every meal of the day. 
 
Links:
www.parakeeto.com
www.marcelpetitpas.com
Linkedin: https://www.linkedin.com/in/marcel-petitpas-20059588/
Instagram: https://www.instagram.com/getparakeeto/
Twitter: https://twitter.com/Parakeeto
www.thebusinessofbusinesspodcast.com
Full Transcript Below
 
Want A Profitability Agency? Understand These Dynamics Featuring Marcel Petitpas
Tue, 8/24 12:07PM • 40:24
SUMMARY KEYWORDS
agency, client, profitability, project, processes, typically, create, gross margin, people, estimate, service, marcel, work, thought, overhead, cash flow, business, revenue, call, sell
SPEAKERS
Marcel, Roy Barker
 
Roy Barker  00:02
Hello and welcome to another episode of The Business of Business Podcast. I'm your host Roy. Of course we are the podcast that brings you a wide variety of guests that speak to a diverse set of topics. Hopefully we can shine a light on something that maybe you haven't thought about to help you be successful or if there's something keeping you up at night definitely.
 
We can provide you some information and guest professionals I can help you with that we just want to see everybody and be successful in their endeavors. Today is no different. We are lucky enough to have Marcel Petitpas I hope I got that right. He is CEO and founder of Parakeeto Software company that helps agencies increase profitability by generating accurate data driven estimates.
 
In seconds using their existing time tracking data is also the fractional COO of Gold Front an award winning creative agency in San Francisco working with brands like Uber, Slack,, Keap and more as well as head of Strategic Coach at Saas Academy by Dan Martell the number one coaching program for B2B SAS businesses in the world.
 
In his work as a speaker, podcast host and consultant specializing in agency profitability optimization, he has helped hundreds of agencies around the world improve profitability and cash flow in their businesses. Marcel, welcome to the show. Thanks for taking time out of your day to visit with us.
 
Marcel  01:32
Thank you, Roy, for having me and for taking the time out of your day for that very elaborate intro. I think I've missed the Uber Slack and as KEAP. I'm not sure if that's keep up so used to be Infusionsoft, they rebranded we actually helped them with some of the creative in that rebrand that launch video. Okay, well, yeah, some pretty cool companies we get to work with there.
 
Roy Barker  01:53
I'm about 97%, right on pronunciations this morning. So Well, before we jump off into this agency profitability and some things that you could do to help. Tell us a little bit about your past? How did you is Have you always been in marketing? Is that been? I