Wanted: Strategic CFOs Who Drive Revenue and See Risk Holistically

Steve Rosvold envisions chief financial officers and their teams using analysis skills to drive sales, while taking a wide view of risk. In the newest episode of NeuGroup’s Strategic Finance Lab podcast, Rosvold, the founder and chief learning officer of CFO.University, shares a vision of the future for chief financial officers and the teams they manage, including FP&A. It’s a future where finance organizations use their expertise at analysis to mine insights from data and add more strategic value to corporates, in part by focusing on pricing, revenue growth and forecasting.

That, Mr. Rosvold says, requires CFOs and other finance leaders to move beyond mindsets built around costs, audits and historical facts and figures and embrace softer skills and storytelling that help finance teams influence other stakeholders.