Watch4thehook Business & Entrepeneur Podcast Micheal & Tatiana Parker

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In the world of being an online, ecommerce-based business owner we have learned that internet advertising is a way of life. The hard part is that we all have a price to pay to help advertise our business. It may cost you a little, or it may cost you a lot, but nevertheless it will cost you. Advertising on social media has become more expensive as the years have gone by. There has been a significant price hike since the pandemic as well. It may even look like some social media channels are pricing out some small businesses. Some of these advertising packages are way more than some of these businesses can budget, so then they have to figure out more economical ways of trying to get their business in front of the masses. This where we talk about you have to pay to play in the latest episode of the Watch4TheHook Business & Entrepreneur Podcast.
Business Monetization Assessment Call: Monetize Your Podcast - Watch4TheHook Apparel Website

Podcast Merchandise Sales: A Mini Course for Monetization - Watch4TheHook Apparel Website

#advertisingbudget #posting #ecommerce #onlinesales #socialmedia

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The world was forever changed in March of 2020 in more ways than three. The Global Pandemic known as Covid-19 made the world come to a standstill. While the world was on pause, the business world came to a screeching halt as well. While the corporate business world was figuring out how to keep going, even to the point lots of individuals found avenues to start some small businesses, and I use the term some loosely too. lol
Hundreds of thousands of small businesses were created due to the pandemic. Whether they were legal or illegal is not for us to judge, but all these newly created businesses came with a price for many other small business owners. The United States government created the Paycheck Protection Program (PPP) to help legitimate small businesses keep paying W2 based employees and keep their small business a float while it was being negatively impacted by the pandemic. What eventually happened was there ended up being a lot of "fake" businesses being created and also a lot of internet-based businesses were launched as well. We launched in the pandemic but had planned to launch in a normal world, but we know how that all turned out.
Now that we are in the post pandemic world, and now the United States government is telling "most" small business owners, the bill is due. They have changed the tax laws in so many ways that it is almost a punishment to the legitimate small business owners. They have taking away a lot of the "help" that used to be available to certain small businesses, but just tune into this episode to hear how you are sticking it out is still an option for most of us.

Podcast Merchandise Sales: A Mini Course for Monetization - Watch4TheHook Apparel Website

#pandemic#taxlaws#PPPloan#employee#employer#explorepage#businesstips#businessloan

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We as a people have always been a close nit community regardless to what some people may say. We as a culture are innovators, needle pushers, trend setters, etc. but we are not benefitting the most from the outstanding contributions we have made to society as a whole. Getting these two aspects to getting back closer in alignment is paramount to us as a people, surviving, and striving going forward.
We launched Watch4TheHook Apparel Brand because we wanted to give something to our culture. We saw a need for some positive messaged based apparel for our people to have access to. Sometimes we see a trend or fad of negative messaged based apparel running rapid in our culture, and we are not a negative minded people. You cannot be as revolutionary as we are as a people and be having a negative spirit.
We love the community aspect of what Watch4TheHook Business & Entrepreneur Podcast offers to our listeners. We started this podcast as a form of giving back to our community of small business owners. This podcast aims to uplift those who have stepped out on faith or bet on yourself to achieve the greatness you are seeking in life. Tune into this episode to hear about there is culture, then there is community.
Podcast Merchandise Sales: A Mini Course for Monetization - Watch4TheHook Apparel Website

#community #culture #ittakesavillage #comingtogether #trends #fads #reality #helpingoneanother

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Confusion in your business or about your business can stifle the growth of your business. This can be dealing with your business logo, concept, implementation, or even how the customer interprets what your business actually is. Take us for instance, Watch4thehook as a brand plays up on the metaphorical use of the hook. But when we first started out in 2019, we played upon the physical hook from boxing. It was not until after being asked time and time again do we teach boxing that we realized our brand messaging was as clear as muddy water. This is where we started to realize if we have to keep explaining it over and over again, then our audience is not getting what we are presenting to them.
We also have learned how to keep design concepts simple to help make sure our graphics can truly be understood by our customers and audience. We have already talked about how simple is not boring. We have noticed that simple of the simplest designs produced have been some of the most profitable. Also, it could be that lots of people gravitate to designs where they don't have to think or induce deep thoughts from them.
The main thing we have taken from our five years of being in business is that your brand logo, designs, concepts, brand strategy, brand image has to be clear to others than just you and your business partners.

Watch4thehook: A Black Owned Apparel Company and more

Shop Now for Unique Black Owned Statement Based Apparel (watch4thehook.com)

Podcast Merchandise Sales: A Mini Course for Monetization - Watch4TheHook Apparel Website

#businessstrategy #designconcepts #translation #branding #implementation #explanations

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Just when you think you have things all figured out, the rules change, and no one told you about it. This can happen to business owners on a daily basis. You feel like you are about to do something great in your business and then it misses the mark again. It feels like they keep moving the goal post so to say. One of our latest frustrations comes from the Internal Revenue Service (IRS) on what qualifies as qualified business income (QBI). QBI is the net amount of qualified items of income, gain, deduction, and loss from any qualified trade or business, including income from partnerships, S corporations, sole proprietorships, and certain trusts.
So, what has us all in an uproar? M&T Parker LLC is a partnership with 0 W-2 wage paid employees. That means we cannot submit W-2s as a form of business tax deductions. So, for small businesses like us, we sometimes may have to rely on business deductions as a form of loss to help with tax write offs. QBI also deals with the amount of liquid cash you have put into your business as well. Example, if I put $10,000 cash into my business and I had $12,000 in deductions or losses, you can only file up to $10,000 in losses only because you only put in $10,000 cash into your business. They are basically limiting the amount of deductions and losses a business can file based on the cash they put into their business. Once again it is another way, they keep moving the goal post for small to medium business owners.

Shop Now for Unique Black Owned Statement Based Apparel (watch4thehook.com)

Podcast Merchandise Sales: A Mini Course for Monetization - Watch4TheHook Apparel Website

#taxseason2024 #smallbusiness #taxdeductions #qailifiedbusinessincome #taxfiling #W2 #wages #income #taxableincome

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Sometimes for business owners thinking outside the box is not the issue, being placed into one from the start is the major problem. This imaginary box can sometimes stifle a business's path for growth and success. We have struggled with the imaginary boxes ourselves, for instance, "oh y'all sell t-shirts." Well, we do, but that is not all we have ever sold, but we have learned to not let boxes fold in on us as well. Your business can be placed in a box by customers, observers, or other vendors as well.
These boxes don't have to define your business, they can help you to work harder at making your business standout. One of our biggest ways to stay out of our box as being a "lifestyle" brand was to go through brand development. Dailing in a brand strategy, brand mission, and brand vision can help your brand to stand out. Your branding material such as business cards, promotional materials, etc. will play a part in standing out as well.
These imaginary boxes placed on your business are another version of a Hook that you will have to deal with. These boxes are trying to deny you the greatness you are envisioning for your business. Please stay vigilant and know that your love and passion for your business will always be needed.

https://watch4thehook.com/

https://watch4thehook.com/about/

https://watch4thehook.com/product/podcast-money-merch-potential-monetization-call/

#boxedin #businessstrategy #businessplan #businesspodcast