19 episodes

The back catalogue of blog posts on marketing that supports healthy sales flow, read by the best-selling author of Watertight Marketing - Bryony Thomas.

Watertight Marketing PodBlog Bryony Thomas

    • Business

The back catalogue of blog posts on marketing that supports healthy sales flow, read by the best-selling author of Watertight Marketing - Bryony Thomas.

    The foundations of making marketing work

    The foundations of making marketing work

    What makes marketing work? The key difference between people that see a healthy return on their marketing, and those that don’t, is whether the unseen strategic thinking has been done. This episode explores those unseen elements and what's involved. 

    Key links to accompany this episode:


    The original blog post is here 
    The Watertight Marketing Test for you to benchmark your business against the foundations 

    Key words: Marketing Strategy, Strategic Marketing, Strategic Marketing Projects, Marketing Management, Marketing Activity Planning, Business Strategy.

    Get a weekly dose of marketing clarity - Subscribe to our newsletter here.

    • 12 min
    Do your numbers have a narrative?

    Do your numbers have a narrative?

    Do your numbers have a narrative? This episode explores how a marketer can use both numbers and narrative to bring a business's vision, values and goals to life.

    Relates to Flow Foundation Four.

    Key links to accompany this episode:



    The original blog post is here


    The Watertight Marketing book (see Chapter 11)
    The Watertight Marketing Test (Flow Foundation Four would score low on some questions relating to how clear your vision, values and milestones are and how well they're communicated to the team) 

    Key Words: Marketing Strategy, Commercial Karma, Marketing Team, Values, Vision, Leadership Team, Stakeholder Communication.  

    Get a weekly dose of marketing clarity - Subscribe to our newsletter here.

    • 7 min
    What skills does a marketing director need?

    What skills does a marketing director need?

    Are you bringing a senior marketer into your business? Or have you had some frustrations with the role? Here's a quick rundown of the key skills to look for in this very special person!

    Key links to accompany this episode:


    The original blog post is here
    The Watertight Marketing book
    The Watertight Marketing Test (You'll want F1 and F4 to be at least Amber before recruiting into this role.)

    Key Words: Marketing Director, Marketing Team, Marketing Leadership, Marketing Recruitment

    Get a weekly dose of marketing clarity - Subscribe to our newsletter here.

    • 12 min
    Do your clients sustain you energetically and financially?

    Do your clients sustain you energetically and financially?

    Do you need more clients, or more of the right clients? This episode tells you how to use the Profit Purpose Matrix to be selective about your clients. Relates to Touchpoint Leak 12 - What .

    Key links to accompany this episode:


    The original blog post (with graphic) is here
    The Watertight Marketing book (see Chapter 2 and 11)
    The Watertight Marketing Test (Foundation 1, The Right Work would be low if this is where you need to focus)

    Key Words: Touchpoint Leaks, Clients, Sales Process, Marketing Leaks, Marketing Gap Analysis, PP Matrix, Profit Purpose Matrix, Objection Handling, Leak 12, #tweakyourleaks

    Get a weekly dose of marketing clarity - Subscribe to our newsletter here.

    • 11 min
    Should we Overcome Objections or Validate Concerns?

    Should we Overcome Objections or Validate Concerns?

    Do you want to win the argument or build trust? This post explores the way we approach the concerns that buyers, or their trusted allies, might have. Relates to Touchpoint Leak 5 - No Critical Approval.

    Key links to accompany this episode:


    The original blog post is here
    The Watertight Marketing book (see Chapter 2 and 7)
    The Watertight Marketing Test (Foundation 2, Balanced Routine would be low if this is where you need to focus)

     Key Words: Touchpoint Leaks, Customer Journey, Sales Process, Marketing Leaks, Marketing Gap Analysis, Marketing Investments, Sales, Veto, Objection Handling, Leak 5, #tweakyourleaks

    Get a weekly dose of marketing clarity - Subscribe to our newsletter here.

    • 8 min
    What are the Thirteen Touchpoint Leaks?

    What are the Thirteen Touchpoint Leaks?

    The Thirteen Touchpoint Leaks is probably the framework I have shared with the most people. 5000 or so at last count. it is a way of mapping marketing investments against a sales journey to determine where to focus your effort. This is a mini introduction to the concept.

    Key links to accompany this episode:


    The original blog post is here
    The Watertight Marketing book (see Chapter 2)
    The Watertight Marketing Test (Foundation 2, Balanced Routine would be low if this is where you need to focus)

     Key Words: Touchpoint Leaks, Customer Journey, Sales Process, Marketing Leaks, Marketing Gap Analysis, Marketing Investments, #tweakyourleaks

    Get a weekly dose of marketing clarity - Subscribe to our newsletter here.

    • 9 min

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