20 episodes

A series of high-impact clips taken from full episodes of Waves.Waves is a podcast for marketers, creators, and entrepreneurs who want to stop chasing the tide and start making waves online. We sit down with the tastemakers and strategic minds behind some of the most engaged communities and up-and-coming brands to uncover the methodology behind their seismic impact.

Waves Clips Mitzi & Mike Payne

    • Business

A series of high-impact clips taken from full episodes of Waves.Waves is a podcast for marketers, creators, and entrepreneurs who want to stop chasing the tide and start making waves online. We sit down with the tastemakers and strategic minds behind some of the most engaged communities and up-and-coming brands to uncover the methodology behind their seismic impact.

    The Strategy Our Digital Marketing Agency Uses to Stay Ahead of Trends | Alyssa Yuhas

    The Strategy Our Digital Marketing Agency Uses to Stay Ahead of Trends | Alyssa Yuhas

    How can marketers stay ahead of changing trends in the industry? Alyssa Yuhas, Futurist, shares her tips, including: how to identify signals, how to scan, where to watch for emerging trends and more. Alyssa also shares the approach Arcade, a digital marketing agency, uses to stay up-to-date on potential changes in the industry. Clip from: Future-Proof Your Marketing Strategies: A Deep Dive Into Scanning with Alyssa Yuhas, FuturistWaves Clips are taken from full episodes of Waves with Mik...

    • 3 min
    Stay Ahead of Changes in the Digital Marketing World | Alyssa Yuhas

    Stay Ahead of Changes in the Digital Marketing World | Alyssa Yuhas

    The digital marketing world waits for no one. Unless you keep up, you’ll get run over. So, how do you stay ahead of the curve? Alyssa shares tips digital marketers can start using today to stay ahead of trends, watch for changes in the industry and pivot with intention. Clip from: Future-Proof Your Marketing Strategies: A Deep Dive Into Scanning with Alyssa Yuhas, FuturistWaves Clips are taken from full episodes of Waves with Mike (@mmmiiike) and Mitzi (@mmmitzi), by Arcade. For more fro...

    • 2 min
    How to Identify Early Trends by Watching the News | Alyssa Yuhas

    How to Identify Early Trends by Watching the News | Alyssa Yuhas

    Digital marketing trends often start in other industries. Something will change in finance, or healthcare, and suddenly it is creeping into our strategic work. Alyssa Yuhas isn’t surprised. Her work as a Futurist means she closely watches how everything connects when it comes to trends. Learn how to watch for and identify early trends and use the STEEP-V approach in this clip. Clip from: Future-Proof Your Marketing Strategies: A Deep Dive Into Scanning with Alyssa Yuhas, FuturistWaves Cl...

    • 3 min
    Creative Ways Marketers Can Use AI Tools Beyond Writing with Maria Osipova, AI Educator & Marketer

    Creative Ways Marketers Can Use AI Tools Beyond Writing with Maria Osipova, AI Educator & Marketer

    What opportunities does generative AI create for marketers and content creators? Maria shares creative strategies marketers can use to leverage generative AI beyond copywriting. She also shares how much editing to expect when using AI tools. Examples include: Using AI to build a marketing strategy, content plan, personalization techniques and more. Clip from: Is AI Going to Replace Digital Marketers? A Conversation with AI Expert & Strategist, Maria OsipovaWaves Clips are taken from ...

    • 2 min
    Tips for Marketers Using Generative AI Tools for Copywriting with Maria Osipova, AI Educator

    Tips for Marketers Using Generative AI Tools for Copywriting with Maria Osipova, AI Educator

    How can you get what you want from ChatGPT or similar generative AI tools? Maria shares tips to get the exact style of content you want from these tools. From the tone, audience, goal and length, Maria shares strategies she uses to get the exact style of copy she needs for any given project. Clip from: Is AI Going to Replace Digital Marketers? A Conversation with AI Expert & Strategist, Maria OsipovaWaves Clips are taken from full episodes of Waves with Mike (@mmmiiike) and Mitzi (@m...

    • 2 min
    AI Will Replace These Marketers | Maria Osipova, CMO at Penny AI

    AI Will Replace These Marketers | Maria Osipova, CMO at Penny AI

    Will AI replace digital marketers? Maris argues it will only replace marketers who don’t learn how to use AI programs. SEO, research, brainstorming… All of these AI functions can help marketers become more efficient and creative. Clip from: Is AI Going to Replace Digital Marketers? A Conversation with AI Expert & Strategist, Maria OsipovaWaves Clips are taken from full episodes of Waves with Mike (@mmmiiike) and Mitzi (@mmmitzi), by Arcade. For more from Arcade, follow us on Instagra...

    • 1 min

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