Wax/On's Mark Runacus, Paul Jacobs and Harry Neale talk to scale-up business founders and marketing and advertising leaders. They hear scale-up stories, share learnings from founders, talk about brave decision-making, strong leadership, great marketing, and much more. ***** "Great guests and good insight."
Jason Gibb from Bread and Jam on food and drink start-ups, his own olive oil business, avoiding failure, and the power of purpose and branding.
Jason Gibb had a successful career as a TV producer: he brought Scrapheap Challenge to our screens,, exported it as Junk Yard Wars to the US and lived in Hollywood. But he tired of what he describes as his shallow existence in LA, and decided to do something more "wholesome" so he moved to Italy, bought an olive grove, and managed to sell his first harvest to Selfridges. He sold the business - Nudo Italia - and was inspired to create Bread and Jam, a festival for food and drink entrepreneurs. Jason talks about his life in Hollywood, then encouraging his customers - including Barbra Streisand - to adopt olive trees, but most of all what he's learned from the many successful Founders he's worked with as part of Bread and Jam. https://www.breadandjamfest.com/festival2021 +++++ Talk to us firstname.lastname@example.org +++++ Leave us your review on iTunes. And please subscribe. +++++ www.wearewaxon.com
Orla Weir from Ugly Drinks on disrupting Big Soda, trying a rain-flavoured drink, and being the Willy Wonka of seltzers
"We knew that Coca Cola and Pepsi wouldn't do it. And we could. This is what we stand for," says Orla Weir, Global Direct To Consumer and Brand Manager of Ugly Drinks on their unique brand. In this fascinating interview she explains "We want to rebel against the fact that people are being given the sugary and sweetened products, but told they're all about something else… The ugly logo itself has this 'U' that’s kind of shaped like a tongue. And for us that was always a bit like sticking your tongue out at the big dogs." Join us as Orla talks more about maintaining her brand's distinctiveness, launching in the US, the ups and downs of crowd-sourcing new flavours, and what she would love to do if she had the luxury of a big marketing budget." +++++ Talk to us email@example.com +++++ Leave us your review on iTunes. And please subscribe. +++++ www.wearewaxon.com
Gymbox's Rory McEntee on brave ads, experience branding, and the fitness sector post COVID
Gymbox broke the mould for fitness when they launched in 2003 from a converted car park in the centre of London. Since then they've gained a reputation as an experience brand that does cool and edgy ads that get noticed. In our first off-Zoom and recorded-out-in-the-real-world podcast, Wax/On's Mark Runacus meet's Gymbox's Brand and Marketing Director Rory McEntee to learn how they take creative risks ("ask for forgiveness not permission" Rory tells his team), how he keeps his experience brand fresh using a combination of in-house resources, freelancers, and agencies, and how he sees the fitness industry evolving post COVID. +++++ Talk to us firstname.lastname@example.org +++++ Leave us your review on iTunes. And please subscribe. +++++ www.wearewaxon.com
Luke Boase and Emma Heal of Lucky Saint no alcohol beer on pivoting in COVID to avoid losing 70% of their business
"We only had three weeks of cash. And then we came out victorious. And we were the second biggest selling lager on Amazon only behind a 24 pack of Fosters. We pivoted the business. We went hard into DTC, and a few months later, we were in 1500 grocery stores," explains Lucky Saint MD Emma Heal of the brand's hectic experience of Lockdown. Along with Founder Luke Boase, the duo talk about how they produce an authentic pilsner without alcohol; how COVID has driven an increase in the so-called moderation trend towards no and low alcohol brands; before surprising us with a £10 off code so all Wax Lyrical listeners can try the beer for themselves. Enjoy!
All about crowdfunding with Scott Simpkin from Seedrs
Is crowdfunding right for your business? Find out by listening in to this episode as we're joined by Scott Simpkin from equity crowdfunding platform Seedrs. Scott explains that the Seedrs mission is to really democratise investment, with people literally buying into companies from as little as £10. He goes on to say that it's a great opportunity to both raise money and create a highly engaged community of investors, customers, and powerful advocates. We also talk about how COVID has led to a rise in entrepreneurism in the UK. Scott also explains how and when you should consider crowdfunding, great investments he missed out on, and new investments coming up next on Seedrs. +++++ Talk to us email@example.com +++++ Leave us your review on iTunes. And please subscribe. +++++ www.wearewaxon.com +++++ KEEP WELL AND STAY SAFE
Disrupting the flower delivery category with Whitney Bromberg Hawkings of FLOWERBX
FLOWERBX Co Founder and CEO Whitney Bromberg Hawkings discovered that 60% of flowers that go into a shop are wasted. That prompted her to create her negative working capital model - meaning flowers are specifically cut to order which she says has less environmental impact, and gives her customers better quality flowers for better value. Whitney tells Harry and Mark why she left "the best job in fashion" as Senior VP of Communications for Tom Ford, to set up her own business. She shares the challenges she faced and her successes, and teaches us all about beautiful flowers. +++++ Talk to us firstname.lastname@example.org +++++ Leave us your review on iTunes. And please subscribe. +++++ www.wearewaxon.com +++++ KEEP WELL AND STAY SAFE