Ways Into Practice Ways Into Practice

Ida Louise Andersen is a Senior Designer continuously searching to find new ways to bend, stretch, feed and grow new ideas. Currently working at Scandinavian Design Group (SDG). She takes us on her journey from studying in Oslo and Milan to how she started in the industry. Ida shares her experiences in branding the nation branding of Norway, a once-in-a-lifetime opportunity, and the challenges of designing for a diverse international audience.

Ida talks us through the concept behind her personal project, "Ida's Space," a digital haven where she finds artistic freedom and inspiration beyond the crowded social media landscape. We explore the importance of maintaining a work-life balance and how creativity flourishes when designers step outside the design bubble.

Ida's passion for design shines through as she discusses the impact of her playful mindset on her recent project, Mash, a lifestyle brand focused on wellness and embracing life's highs and lows. Join us for an engaging conversation with Ida as she shares her design philosophy, her approach to nation branding, and the magic that comes from finding joy in creativity.

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Ways Into Practice (WIP) is a resource created and produced as part of Bielke&Yang’s internship programme.

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A project initiated by @bielkeyang with the support of a grant from @grafill

Interviews, identity and design by @linn.linn.linh & @kristoffer.design
Illustrations by @linn.linn.linh
Photography by @bowoslo
Episodes mastered by Simen Stokke
Typeface STK Bureau Sans & Serif by @smuss.studio

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waysintopractice.no

#design #students #process #design #branding #careerdevelopment #graphicdesign #interview #podcast #independent #designer #creativity #freelance #entrepreneurship

Even Suseg, is an award-winning graphic designer, art director, and co-founder of the Oslo-based creative collective, Also Known As. With a wealth of experience in diverse disciplines and sectors, Even creates unique concepts that surprise and challenge, working with major commercial clients and some of Norway's most prominent artists.

Even takes Linn and Kristoffer through his journey from studying in Trondheim to becoming a graphic designer in Oslo. He shares the process of finding his first job as an intern and the pivotal experiences at Metric Design and Scandinavian Design Group that shaped his career.

Later, we discuss the inception of Also Known As and how they approach their multidisciplinary studio, incorporating various talents like graphic designers, photographers, and film directors. He discusses world-class collaborations with brands like Red Bull and Posten, offering insights into the creative process and the value of documenting the journey.

We also delve into Even's long-standing collaboration with the Norwegian music duo Karpe, exploring the significance of trust, dedication, and the mutual respect that has made their projects truly exceptional.

alsoknownas.no

@alsoknownas__

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Ways Into Practice (WIP) is a resource created and produced as part of Bielke&Yang’s internship programme.

……

A project initiated by @bielkeyang with the support of a grant from @grafill

Interviews, identity and design by @linn.linn.linh & @kristoffer.design Illustrations by @linn.linn.linh
Photography by @linn.linn.linh
Episodes mastered by Simen Stokke
Typeface STK Bureau Sans & Serif by @smuss.studio

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waysintopractice.no



#design #students #process #artdirection #careerdevelopment #graphicdesign #interview #podcast #independent #designer #creativity #freelance #entrepreneurship

Juliane Stensrud, the co-founder of Mos, is an experienced Art Director whose work centres around human insight, connecting target audiences to brands and making them relevant in people's lives. She believes in the power of visual expression and storytelling, emphasising that both disciplines are vital for creating standout brands with a strong impact.



In this episode, Juliane discusses her journey in the field of art direction and the inspiration she gained from collaborating with others. She shares how she transitioned from being an art director in larger agencies to starting her own business with Mos, highlighting the pros and cons of entrepreneurship.



Delving into the core values and working principles of Mos, emphasising the importance of honesty, communication, and craft in their creative process. She explains how the challenge of being self-reliant and finding answers themselves pushed them to define their beliefs and processes as a studio. Leaving the safety of a stable environment was a daunting experience, but Juliane expresses gratitude for the sense of freedom that comes with running her own business.



She also elaborates on the significance of establishing trusting relationships with clients. Highlights the value of challenging and questioning each other, leading to better outcomes and decision-making for clients. Juliane compares this relationship to a loving one, where the work environment and mutual trust greatly impact the success of the collaboration. Throughout the episode, Juliane's passion for visual expression, storytelling, and creating standout brands shines through, offering valuable insights into her journey as an art director and entrepreneur.



mososlo.no

@mososlo

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Ways Into Practice (WIP) is a resource created and produced as part of Bielke&Yang’s internship programme taking the form of a podcast to provide students and young designers valuable insights when starting their journey into the design industry.

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A project initiated by @bielkeyang with the support of a grant from @grafill



Interviews, identity and design by @linn.linn.linh & @kristoffer.design

Illustrations by @linn.linn.linh

Photography by @bowoslo

Episodes mastered by Simen Stokke

Typeface STK Bureau Sans & Serif by @smuss.studio

……

waysintopractice.no



#design #students #process #artdirection #careerdevelopment #graphicdesign #interview #podcast #independent #designer #creativity #freelance #entrepreneurship

Jelsen is a Haitian-American creative from New York – moving to Norway in 2018. His non-linear design journey has dotted several industries and countries. He graduated from the art direction program at Miami Ad School (Miami & Hamburg), soon after gravitating to graphic design within advertising, then broadened to studying industrial design at CSM (London) before re-entering the ad and graphic design world.

He balances his commercial work with an art practice. Through this body of work, he confronts social & cultural biases via material play, sculpture and installation.

Delving into the differences between working in the United States and Norway, Jelsen emphasising the importance of being selective and prioritising work and workplaces that align with his values, resulting in an international focus to his client list.

The discussion also touches on the lack of diversity and representation in the design industry, both in educational institutions and the job market. Sharing his perspectives on the need for broader horizons, exposure to different cultures, and the inclusion of diverse voices in design. Exploring the challenges faced by non-white creatives in Norway and the importance of cultural representation and equity.

Jelsen encourages students to expand their networks and engage with professionals in the industry, highlighting the value of reaching out, asking questions, and leveraging the connections and resources available through their educational institutions. He emphasises the need for students to position themselves effectively for job opportunities and the sharing of knowledge and insights with their peers.

⁠archival-jelsen.com⁠
⁠jelsenjelsenjelsen.com⁠
⁠@sketches.in.plain

Founded in 2021 by Erlend Grimeland and Elias Oderbakk Travers, have a vision to foster a society that makes positive choices effortless for the community and planet. They believe in collective problem-solving for social challenges, which is why they frequently collaborate with talented and compassionate individuals from diverse fields. Seeking to work alongside those who share their commitment to creating a more democratic, engaging, and sustainable society.

Erlend and Elias talk us through their background, discovering their process and studio ethos, how they work today and what advice they would give aspiring designers when thinking of starting their own practice.

travers.as@travers.lab

Trailer for Ways Into Practice — Season 1, Oslo

A podcast created and produced by students to provide students and young designers with a valuable insights into the design industry. Each episode features in-depth interviews with established designers from various disciplines. By sharing their personal journeys and experiences, the guests provide valuable insights and advice on what to expect and demand from the industry.

The podcast also addresses important aspects such as work-life balance, ethical considerations, and the role of design in society. By diving into these discussions, (WIP) aims to provide a holistic understanding of the industry and empower aspiring designers to make informed decisions about their own professional paths.



Presented by Bielke&Yang interns Linn Hagen & Kristoffer Fylling

Initiated by Bielke&Yang

Mastering Simen Stokke

Illustrations by Linn Hagen

Graphic design by Linn Hagen, Kristoffer Fylling, Julie Jørstad & Tora Hesthammer



waysintopractice.com

@waysintopractice



Supported by Grafill (grafill.no)