52 episodes

This podcast is about entrepreneurs and authors who leverage books to build their businesses. We'll explore how they do it and how you can do it, too. Real stories from the people themselves.

Wealthy Author Podcast D Arlando Fortune

    • Arts
    • 5.0 • 4 Ratings

This podcast is about entrepreneurs and authors who leverage books to build their businesses. We'll explore how they do it and how you can do it, too. Real stories from the people themselves.

    Wealthy Author Podcast episode 052 Stop Bullsh!#%ng & Publish Your Book by AJ Joiner

    Wealthy Author Podcast episode 052 Stop Bullsh!#%ng & Publish Your Book by AJ Joiner

    BARS from this episode:

    2:45 How he finds business ideas for his clients

    4:55 The big adjustments come out from messes

    7:08 The difference between an MBA and a go-getter

    9:38 Two questions your market wants you to answer for them

    10:09 INTENTIONAL... YOU CAN CREATE THE WORLD YOU WANT TO LIVE IN, YOU DON'T HAVE TO FOLLOW A PATH.

    12:22 The hidden danger of structure they don't teach you in college

    16:06 How an entrepreneur thinks through a problem

    25:41 One thing you should always do when you spend money on marketing

    32:58 The key business principle for creating loyal clients that he learned it from his grandma

    37:18 Are you a servant leader? Ask yourself these two questions to self-check any time

    38:53 IT'S NOT ABOUT MONEY. IT'S ABOUT FREEDOM... AND THE FREEDOM TO SERVE IN THE WAY THAT YOU WANT TO.

    40:52 Why a book is actually a 5-year conversation compressed into a few hours

    45:54 If you tell your story the right way, this is what could happen

    48:26 The first step in designing a business that makes money

    51:14 The value of using a specific "ladder" in your sales messages (No, it's not a product ladder.)

    53:34 Organic vs paid marketing... this is how to choose your marketing method

    58:01 The value of hiring a professional copywriter

    1:02:23 How writing a book helps "deconstruct thoughts" so that you can better communicate with your audience

    1:03:24 A step-by-step launch strategy using the contacts in your phone

    1:10:27 How to write the perfect prompts to ask in your customer testimonials

    1:11:44 PEOPLE DO WHAT PEOPLE LIKE THEM DO

    1:12:48 The two types of t-shirt business owners and their pros and cons

    1:19:59 Focus on who and how you can serve



    Books mentioned

    Messy by Tim Harford

    Exactly What to Say by Phil M Jones

    Ultimate Sales Machine by Chet Holmes

    Think & Grow Rich by Napoleon Hill 



    Favorite quote:

    “When you're creating your own shit, man, even the sky ain't the limit.” - Miles Davis



    Links mentioned:

    Free book giveaway ajsfreebook.com

    @ajjoiner

    Anthonyjoiner.com

    Blooksy writing software https://www.blooksy.com/



    Do you have questions, comments, or suggestions for authors you want me to interview? Email them to fortune@thoughtfortunepress.com

    Don't forget to grab a copy of my new book, The 4-Hour Book. In it, you'll learn how to write, publish, and profit from a Signature Book™️ for your business. Purchase your copy at FourHourBook.com/letter

    And, if you like the show, do us a favor. Share, like, and join. Take a screenshot and share the episode with the hashtag #wealthyauthorpodcast. Show us how much you like us by giving us a review on iTunes and subscribing to the show. Finally, join the conversation in the free Facebook group: Wealthy Author Community. Until next time!

    • 1 hr 32 min
    Wealthy Author Podcast episode 051 The Way You Do Anything with Suzanne Evans

    Wealthy Author Podcast episode 051 The Way You Do Anything with Suzanne Evans

    BARS from this episode:

    3:59 I can prove that no one cares about your writing

    7:52 How to grow your side hustle even when you work 60+ hours a week

    8:48 YOU DON'T HAVE TO KNOW EVERYTHING, BE PERFECT, OR BE THE BEST, BUT YOU HAVE TO BE WILLING TO WORK THE HARDEST

    10:30 The mentality of the winner says this

    12:40 What the ultimate American dream looks like now

    15:47 A life lesson from living with a farmer

    17:38 One of the easiest first books you can create

    18:28 Another easy way to create a book very quickly

    21:39 How her book hit #5 NYT bestsellers list even though she's "not the best writer"

    22:10 WHY WRITE A BOOK THAT NOBODY READS? THAT'S NOT A BOOK. IT'S SELF-MONOLOGUE, AND YOU'RE THE ONLY AUDIENCE MEMBER AT YOUR SHOW.

    23:30 How a book is like a souvenir and why you should adopt this mindset if you're a speaker

    24:59 How to engineer a bestseller strategy

    26:12 How a book exploded her business although it was already a 7-figure company

    27:37 How putting her book in the library book led to a $ 91,000 client

    29:07 YOU CAN DO ANYTHING IF YOU SHUT UP, SIT DOWN, AND DO IT.

    30:24 WE DO WHAT WE'RE WILLING TO DO. NOT WHAT WE'RE ABLE TO DO.

    31:33 How to be seen and take up more "mental real estate" in your market

    33:28 Why you should NOT be an entrepreneur

    34:52 The greatest personal development course on Earth

    35:48 Where to leverage a book to get more stage appearances

    36:30 The sneakiest (and most ethical) way to get ahead of everyone that's further ahead of you right now

    41:29 How to make your life happen



    Books mentioned:

    Plan B by Anne Lamont

    Bird by Bird by Anne Lamont

    On Writing by Stephen King

    Life Will Be The Death of Me by Chelsea Handler

    The Way You Do Anything is the Way You Do Everything by Suzanne Evans https://amzn.to/2Jxc9tk

    I Know Why The Caged Bird Sings by Maya Angelou

    The Bluest Eye by Toni Morrison

    You're Broke Because You Choose to Be by Larry Winget



    Fav quote:

    "Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it's the only thing that ever has." - Margaret Mead 



    Links mentioned:

    DrivenInc.com

    Instagram @thedriveninc

    Facebook @thedriveninc



    Do you have questions, comments, or suggestions for authors you want me to interview? Email them to fortune@thoughtfortunepress.com 

    Don't forget to grab a copy of my new book, The 4-Hour Book. In it, you'll learn how to write, publish, and profit from a Signature Book™️ for your business. Purchase your copy at FourHourBook.com/letter

    Take a screenshot and share the episode with the hashtag #wealthyauthorpodcast. Show us how much you like us by giving us a review on iTunes and subscribing to the show. Finally, join the conversation in the free Facebook group: Wealthy Author Community.

    • 54 min
    Wealthy Author Podcast episode 050 - Age Is Not a Limit to Success with Marc Guberti

    Wealthy Author Podcast episode 050 - Age Is Not a Limit to Success with Marc Guberti

    BARS from this episode:

    2:45 A better way to scroll through your social feeds

    4:55 How to know you've found your sweet spot in business

    6:08 Choose a direction and let this happen

    7:55 How to grow your business processes and systems

    10:15 Learning how to afford an assistant

    11:39 "IF YOU DON'T HAVE THE MONETIZATION MODEL IN PLACE FIRST, YOU'RE WASTING YOUR TIME WITH DELEGATION."

    12:42 The two times to know when it's time to start delegating your work

    15:45 How he wrote his first book at 14

    18:50 Why your first book could be less than 45 pages

    21:09 How to turn book royalties into a reliable income stream

    23:00 How to be intentional in your marketing strategy

    26:11 "IF YOU GO VIRAL, WHERE ARE PEOPLE GOING TO GO, HOW ARE PEOPLE GOING TO PAY YOU?"

    28:10 Choosing topics for YouTube that get you found

    31:00 Why it's important to focus on your long-term process while completing short-term projects

    35:23 Tracking this YouTube metric will motivate you

    38:46 One thing all of your promotions should do

    42:04 Every savvy author adds one or more of these strategies to their books and generates clients because of it

    46:59 How to connect with the biggest names in your industry

    53:51 "ALL OF YOUR DAYS ADD UP. YOU DON'T SEE IT WHEN IT'S HAPPENING, BUT YOU KNOW IT'S HAPPENED WHEN YOU LOOK BACK MONTHS LATER."

    55:24 Why you MUST get very clear on what you want and quantify it in two ways



    Books mentioned:

    Compound Effect by Darren Hardy https://www.amazon.com/The-Compound-Effect-Darren-Hardy-audiobook/dp/B07MWCVQ1T



    Fav quote:

    "Age is not a limit to success."



    Links mentioned:

    Check out all of Marc's Amazon books https://www.amazon.com/Marc-Guberti/e/B00D5BK0J2

    marcguberti.com

    contentmarketingplaza.com -- coupon GROW to save $100

    youtube.com/marcguberti



    Do you have questions, comments, or suggestions for authors you want me to interview? Email them to fortune@thoughtfortunepress.com

    Don't forget to grab a copy of my new book, The 4-Hour Book. In it, you'll learn how to write, publish, and profit a Signature Book™️ for your business. Purchase your copy at FourHourBook.com/letter

    And, if you like the show, do us a favor. Share, like, and join. Take a screenshot and share the episode with the hashtag #wealthyauthorpodcast. Show us how much you like us by giving us a review on iTunes and subscribing to the show. Finally, join the conversation in the free Facebook group: Wealthy Author Community. Until next time!

    • 1 hr 8 min
    Wealthy Author Podcast episode 049 - I Changed My Mind with Shero Forever-Kennedy

    Wealthy Author Podcast episode 049 - I Changed My Mind with Shero Forever-Kennedy

    Bars from this episode

    5:04 SOMETIMES THE WEIGHT WE NEED TO LOSE IS NOT JUST THE WEIGHT ON YOUR BODY BUT OTHER "WEIGHT"

    How lessons from physical training became mental and emotional training

    Why every shift in your life will not be instantaneous

    19:00 How Shero went from handcuff, shackles, and an orange jumpsuit to a one of the nation's top mind & body coaches

    Overcoming the debilitating power of mental prisons

    How to recognize when you're in a mental prison

    The secret to breaking free of your past

    30:15 THE BIGGEST ACT OF SELF-LOVE IS TO TRUST YOURSELF

    The one recording that changed her life

    How a book brought in unexpected investors

    54:47 Shero's advice on how to write an impactful memoir

    How to get people to read your book after they buy it

    1:02:25 Why you must give yourself regular check-ups outside of your physicals

    How to use visualizations to encourage yourself to finish your book



    Books mentioned:

    The Shack by William P. Young https://www.amazon.com/The-Shack-Wm-Paul-Young-audiobook/dp/B00DR0A5NW

    Born a Crime by Trevor Noah https://www.amazon.com/Born-Crime-Trevor-Noah-audiobook/dp/B01IW9TM5O



    Fav quote:

    "Life begins at the end of your comfort zone." - Neal Donald Walsh

    "I've been through too many storms to be affected by a raindrop."



    Links mentioned:

    Shero’s book - I Changed My Mind- can be purchased at www.sherosnation.com or on Amazon https://www.amazon.com/gp/product/B094DPVY14 

    Follow her on Instagram at @forevershero and @forevershelaughs 



    Do you have questions, comments, or suggestions for authors you want me to interview? Email them to fortune@thoughtfortunepress.com

    Don't forget to grab a copy of my new book, The 4-Hour Book. In it, you'll learn how to write, publish, and profit a Signature Book™️ for your business. Purchase your copy at FourHourBook.com/letter

    And, if you like the show, do us a favor. Share, like, and join. Take a screenshot and share the episode with the hashtag #wealthyauthorpodcast. Show us how much you like us by giving us a review on iTunes and subscribing to the show. Finally, join the conversation in the free Facebook group: Wealthy Author Community. Until next time!

    • 1 hr 26 min
    Wealthy Author Podcast episode 048 - How to Build The Right Funnel To Buy Back Your Time

    Wealthy Author Podcast episode 048 - How to Build The Right Funnel To Buy Back Your Time

    BARS from this episode:

    6:28 If you do x, they do y.  Where y is buy, buy, buy.

    7:48 How I've used sales funnels offline

    13:10 Why not having an online sales funnels almost cost me my business

    21:08 How to turn a book into an ATM

    22:33 How to sell low ticket offers using splintered offers, direct response marketing, and online sales funnels to grow your business

    31:43 Why coaches and coaches should focus on selling products and services over branding like big businesses

    32:19 Build a sales funnel in 9 steps

    Step #1: conduct the research

    Step #2: roadmap the sales funnel

    Step #3: write persuasive copy for pages

    Step #4: create the products for the funnel

    Step #5: create the funnel pages and integrations

    Step #6: create email series for each step

    Step #7: send traffic to the funnel

    Step #8: optimize traffic coming to the funnel for minimum 2 percent conversion on high ticket offer

    Step #9: collaborate for more traffic

    49:34 You're using a sales funnel every time you make a sale

    53:01 Why you should Think Profit First

    I wanna give thanks to our Creator. Do you have questions or comments? Email them to fortune@thoughtfortunepress.com 

    Don't forget to grab a copy of my new book, The 4-Hour Book. In it, you'll learn how to write a money-making branded book without being a great writer or wasting your time waiting for a publishing deal. Purchase your copy at FourHourBook.com/letter

    And, if you like the show, do us a favor. Share, like, and join. Take a screenshot and share the episode with the hashtag #wealthyauthorpodcast. Show us how much you like us by giving us five stars and a review on iTunes. Finally, join us every week by subscribing to the podcast so that you don't miss an episode.

    • 56 min
    Wealthy Author Podcast episode 047 - How to Fall In Love - Over 40 And Still Enjoying Life with Katherine Baldwin

    Wealthy Author Podcast episode 047 - How to Fall In Love - Over 40 And Still Enjoying Life with Katherine Baldwin

    BARS from this episode:

    2:43 What makes psychological drama thriller intriguing

    6:36 How Katherine transitioned from an international correspondent and high-adrenaline news journalist to a relationship coach

    10:17 How blogging about being a successful woman over the age of 40 with a drinking problem and an eating disorder became a mid-life mentoring practice

    14:37 Why the fierce determination you use to help others succeed is all you need to transform your own life

    18:00 The value in building a supportive environment

    "Make friends with your feelings. They're going to catch up with you sooner or later."

    20:56 Create pockets of space in your life

    24:11 How to become aware that you're avoiding your feelings

    26:48 Some writing tips for "writing for yourself"

    33:08 Why you don't need a traditional publisher to get your book onto national newspapers and broadcast

    38:24 The switch from thinking, "I need this journalist to run my story" to "This journalist needs my story"

    40:40 The 2 types of hooks to use when pitching a journalist

    42:58 What to write in the first two sentences of your pitch email

    "Just the fact that you're an author isn't going to get your story in the press. Your story will get your story in the press. And you're an author will back it up and give you the credibility."

    44:00 4 tips for making your pitch clear and easy to understand

    47:00 The first 5 steps of how to fall in love

    49:00 How to plan and host a retreat for your business

    51:08 How to use a Facebook group to host an online course

    "You don't need to aim for perfection to get started."

    1:01:00 Why you must "live your authentic life" if you want to find a happy relationship

    1:09:17 Why it's time for you to "come home to yourself" if you're ready to become who you are meant to be



    Books mentioned:

    How to Fall in Love - A 10-Step Journey to the Heart

    The Girl Before

    Where the Crawdads Sing



    Fav quote:

    "We must let go of the life we have planned, so as to accept the one that is waiting for us." - Joseph Campbell



    Links mentioned:

    www.katherinebaldwin.com

    Insta: @katherine.baldwin

    Twitter: @from40withlove

    Facebook: https://www.facebook.com/KatherineBaldwinUK/



    You've just listened to episode number 047 of the Wealthy Author Podcast with your host D Arlando Fortune. I wanna give thanks to our Creator. Do you have questions or comments? Email them to fortune@thoughtfortunepress.com Don't forget to grab a copy of my new book, The 4-Hour Book. In it, you'll learn how to avoid the 9 mistakes beginning authors make and how to write a money-making branded book without being a great writer or wasting your time waiting for a publishing deal. Purchase your copy at FourHourBook.com/letter

    And, if you like the show, do us a favor. Share, like, and join. Take a screenshot and share the episode with the hashtag #wealthyauthorpodcast. Show us how much you like us by giving us five stars and a review on iTunes. Finally, join us every week by subscribing to the podcast so that you don't miss an episode.

    • 1 hr 24 min

Customer Reviews

5.0 out of 5
4 Ratings

4 Ratings

PiaPiaSilva ,

A wealth of knowledge!

Fortune brings knowledge from marketing, performance excellence, productivity and more to this awesome podcast about using a book to build your business. Everyone will want a book after listening to this awesome show!

rachaelwonderlin ,

Great voice!

Fortune has a great speaking voice and you’ll enjoy his engaging episodes!

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