Weaponising Creativity with Tonia Samsonova

Tonia Samsonova discusses the challenges that artists face with AI and copyright issues. She shares her solution of giving artists the ability to train their own AI algorithms, allowing for a more diverse and decentralised AI landscape.

Tonia Samsonova is a serial entrepreneur and founder with a successful eight-figure exit. Currently she is the founder of exactly.ai, a platform enabling artists to train their AI models and monetise their unique aesthetics by leveraging their audience. Before that, she was a product leader at Yandex, a search engine company, and led a COVID-19 response initiative with a daily audience of 50 million. Her team's work on this project was shortlisted for Cannes Lions and earned European awards for creative data usage. Before becoming an entrepreneur, Tonia was a journalist and news editor.

Takeaways

• Exactly.ai allows artists to train their own AI algorithms
• Artists need to protect themselves and weaponise their creativity
• Reactions from the artistic community vary, with some embracing AI and others expressing concerns AI allows artists to become curators and tastemakers, as they can mass-produce images and choose the best ones.
• The partnership between human brains and AI is what makes us unique and beautiful creatures.
• AI can elevate the average level of skills and open up new opportunities for collaboration.
• AI can help people with dysgraphia or language barriers overcome their challenges.
• AI models can be published and rented, enabling specialised tools and collaborations.
• It's important to manage expectations and not rely solely on AI for decision-making.
• The future world will still depend on education, curiosity, and moral values.

Links relevant to this episode:

• Tonia Samsonova | LinkedIn
• Exactly.ai

Thanks for listening, and stay curious!

//david

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